📌 Core Information
🔹 Job Title: Senior Enterprise Account Based Marketing Manager
🔹 Company: Checkr
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 6+ years in demand generation, integrated campaigns, or ABM in B2B SaaS
🔹 Remote Status: Hybrid (Denver, CO; San Francisco, CA; Santiago, Chile)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated ABM campaigns for Enterprise accounts
- Collaborating with cross-functional teams to optimize messaging and manage target audiences
- Analyzing campaign performance and driving program improvements
- Piloting new program types and evaluating their effectiveness
ASSUMPTION: This role requires a strategic thinker who can balance both high-level planning and hands-on execution. Experience in B2B SaaS is crucial for understanding the target audience and market landscape.
📋 Key Responsibilities
✅ Develop full-funnel integrated campaign strategy for must-win Enterprise accounts
✅ Own the execution and optimization of 1:1 and 1:Few ABM campaigns across multiple channels
✅ Craft compelling messaging and copy for various campaign channels in collaboration with Sales, Product Marketing, and Content teams
✅ Partner with the brand team to test and optimize creative concepts for promotion
✅ Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbound
✅ Manage ABM tech stack (Demandbase, Sendoso) and pilot new 3rd-party industry vendors and influencer co-marketing opportunities
✅ Collaborate with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
✅ Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
Required Skills:
- Proficient in Salesforce, Marketo, Asana, and Google Suite
- Strong project management skills
- Excellent communication and collaboration skills
- Data-driven decision making
- Ability to work strategically and tactically across multiple campaigns and channels
Preferred Skills:
- Experience using AI tools to drive campaign orchestration and automation
- Fluency in Spanish (for working with the Santiago, Chile office)
ASSUMPTION: Fluency in Spanish is not required but would be beneficial for working with the Santiago, Chile office and expanding Checkr's Latin American presence.
💰 Compensation & Benefits
Salary Range: $154,000 - $181,000 (San Francisco, CA)
Benefits:
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
- Learning and development allowance
- Competitive compensation and opportunity for advancement
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The salary range provided is specific to the San Francisco, CA location. For remote or other location-based roles, the salary range may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the Software Development industry, focusing on background screening and HR technology. The market is competitive, with a strong emphasis on innovation and compliance.
Company Size: Checkr has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Checkr was founded in 2014, with a mission to build a fairer future by designing technology to create opportunities for all.
Company Description:
- Checkr is committed to building the best product and company, hiring talented individuals with diverse perspectives and lived experiences.
- The company believes in hiring people with histories impacted by the justice system, in accordance with local, state, and federal laws, including San Francisco’s Fair Chance Ordinance.
- Checkr powers people infrastructure for the future of work, using artificial intelligence and machine learning to make background checks faster, easier, and more compliant.
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- AI
- and HR Technology
Company Website: http://www.checkr.com
ASSUMPTION: Checkr's commitment to diversity, equity, and inclusion sets it apart in the industry and creates a unique work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in demand generation and ABM within the B2B SaaS sector.
Reporting Structure: The Senior Enterprise Account Based Marketing Manager will report directly to the Revenue Marketing team and collaborate with various cross-functional teams, including Sales, Product Marketing, and RevOps.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work from the office 2-3 days a week. Hub locations are Denver, CO; San Francisco, CA; and Santiago, Chile.
Growth Opportunities:
- Potential career progression into leadership roles within the Revenue Marketing team or other departments
- Expanding Checkr's Latin American presence by working closely with the Santiago, Chile office
- Gaining experience in a fast-paced, collaborative environment with opportunities to drive innovation and impact
ASSUMPTION: Checkr's commitment to employee growth and development, coupled with its mid-sized company environment, provides ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Checkr's offices are modern, collaborative spaces designed to foster innovation and creativity.
Office Location(s): San Francisco, CA; Denver, CO; Santiago, Chile
Geographic Context:
- San Francisco, CA: A tech hub with a vibrant culture, offering numerous networking opportunities and a diverse talent pool
- Denver, CO: A growing tech scene with a strong focus on outdoor recreation and a high quality of life
- Santiago, Chile: A dynamic city with a thriving tech industry, offering a unique cultural experience and opportunities for language learning
Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The hybrid work arrangement provides employees with the flexibility to balance their personal and professional lives while maintaining a strong connection to the company culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with the Revenue Marketing team and other stakeholders
- Final interview with the VP of Revenue Marketing
Key Assessment Areas:
- Strategic thinking and campaign planning
- Data-driven decision making and analytics
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Checkr's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in demand generation, integrated campaigns, and ABM within the B2B SaaS sector
- Prepare a portfolio or case study showcasing your past campaign successes and the impact you've made on pipeline and revenue growth
- Be ready to discuss your experience with AI tools and how you've leveraged them to drive campaign orchestration and automation
ATS Keywords: Demand Generation, Integrated Campaigns, Account Based Marketing, B2B SaaS, Salesforce, Marketo, Asana, Google Suite, AI Tools, Campaign Strategy, Campaign Execution, Messaging, Creative, Target Audience, ABM Tech Stack, Lead Hand-off, KPIs
ASSUMPTION: Checkr's application process is designed to assess candidates' strategic thinking, data-driven approach, and cultural fit, with a focus on their relevant experience in demand generation and ABM within the B2B SaaS sector.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Asana
- Google Suite
- Demandbase
- Sendoso
- AI Tools (e.g., for campaign orchestration and automation)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to Checkr's campaign management and execution processes.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Inclusion
- Fairness
- Collaboration
- Innovation
Work Style:
- Fast-paced and collaborative
- Data-driven and strategic
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Checkr's values in your daily work?
- Can you provide an example of a time when you drove pipeline and revenue growth through a strategic, data-driven ABM campaign?
- How do you approach working with diverse teams and stakeholders to optimize messaging and campaign performance?
ASSUMPTION: Checkr's values-driven culture emphasizes transparency, inclusion, fairness, collaboration, and innovation, creating a unique work environment that prioritizes employee growth and development.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously, requiring strong project management skills and attention to detail
- Keeping up with industry trends and best practices in demand generation and ABM, necessitating continuous learning and adaptation
- Balancing strategic thinking and high-level planning with hands-on campaign execution, requiring a versatile skill set
- Working effectively with remote teams and stakeholders, demanding strong communication and collaboration skills
ASSUMPTION: The challenges associated with this role require a well-rounded, adaptable individual with strong project management skills, attention to detail, and excellent communication and collaboration abilities.
📈 Similar Roles Comparison
- This role differs from other demand generation or ABM positions in its focus on Enterprise accounts and the need to develop and execute integrated, full-funnel campaign strategies
- In the B2B SaaS industry, this role is competitive, with a strong emphasis on data-driven decision making and strategic thinking
- Career progression in this role could lead to leadership positions within the Revenue Marketing team or other departments, providing opportunities for growth and advancement
ASSUMPTION: This role is unique in its focus on Enterprise accounts and the need to develop and execute integrated, full-funnel campaign strategies, setting it apart from other demand generation or ABM positions in the B2B SaaS industry.
📝 Sample Projects
- Developing and executing an integrated ABM campaign for a must-win Enterprise account, driving pipeline and revenue growth
- Optimizing lead hand-off processes and conversion targets in collaboration with Sales Development and Business Development Representatives
- Piloting new 3rd-party industry vendors and influencer co-marketing opportunities to fuel acquisition efforts for top accounts
ASSUMPTION: These sample projects illustrate the strategic thinking, data-driven approach, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical ABM campaign strategy for Enterprise accounts at Checkr?
- How does the Revenue Marketing team collaborate with other departments, such as Sales and Product Marketing, to optimize messaging and campaign performance?
- What opportunities are there for growth and advancement within the Revenue Marketing team or other departments at Checkr?
- How does Checkr support employees working remotely or in a hybrid arrangement, and what resources are available to facilitate collaboration and communication?
- Can you provide an example of a time when Checkr's commitment to diversity, equity, and inclusion has positively impacted the work environment or campaign outcomes?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company culture, and the work environment, showcasing your strategic thinking and attention to detail.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in demand generation, integrated campaigns, and ABM within the B2B SaaS sector
- Prepare a portfolio or case study showcasing your past campaign successes and the impact you've made on pipeline and revenue growth
- Be ready to discuss your experience with AI tools and how you've leveraged them to drive campaign orchestration and automation
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
