📌 Core Information
🔹 Job Title: Senior Enterprise Growth Marketing Manager
🔹 Company: Webflow
🔹 Location: CA Remote (BC & ON only), U.S. Remote
🔹 Job Type: Full-time, Permanent, Exempt
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-first (United States; BC & ON, Canada)
🚀 Job Overview
Key aspects of this role include:
- Architecting and owning Webflow’s enterprise-grade digital acquisition strategy
- Managing campaigns across paid search, display, paid social, organic search, CRO/UXO, and AI-driven channels
- Leading continuous experimentation and optimization to maximize ROAS and pipeline impact
- Collaborating cross-functionally with various teams to ensure message-to-market fit and full-funnel alignment
- Staying on the bleeding edge of digital and AI innovation to maintain a competitive advantage
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and optimization. The ideal candidate will have a proven track record in B2B SaaS digital marketing and be comfortable working with AI-powered tools.
📋 Key Responsibilities
✅ Architect and own Webflow’s enterprise-grade digital acquisition strategy
✅ Manage campaigns end-to-end across various channels, including ad creation, landing page optimization, conversion rate testing, and budget pacing
✅ Lead continuous experimentation and optimization to improve CPOpportunity, lower CPL, and scale evergreen programs
✅ Evaluate and deploy AI tools to streamline media buying, creative generation, bidding, reporting, and UX personalization
✅ Analyze performance daily/weekly and produce insights on what’s working, what’s not, and actionable next steps
✅ Collaborate cross-functionally with various teams to ensure message-to-market fit, friction-free hand-offs, and full-funnel alignment
✅ Own channel budgets and forecasting, partnering with the Director of Demand Generation to model spend scenarios that maximize growth potential while meeting efficiency targets
✅ Stay on the bleeding edge of digital and AI innovation to give Webflow a competitive advantage
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years owning multi-channel digital acquisition programs at a B2B SaaS or digital-first enterprise, supporting a sales-led motion
Required Skills:
- Proven track record of scaling SEM, SEO, paid social, and CRO/UXO programs that materially increase pipeline and revenue
- Deep proficiency in Google Ads, LinkedIn Ads, Google Analytics/G4, Search Console, CMS/AB testing platforms
- Hands-on experience leveraging AI/ML-powered tools for media management, creative iteration, or CRO
- Advanced in Excel/Sheets and BI skills; comfortable working with large datasets and translating insights into action
- Strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling
- Excellent written and verbal communication; able to translate technical findings into plain-English recommendations for exec stakeholders
Preferred Skills:
- Experience with generative AI-assisted experimentation
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in B2B digital marketing and be comfortable working with AI-powered tools. Experience in a sales-led environment is preferred.
💰 Compensation & Benefits
Salary Range: $133,000 - $173,000 (USD) for United States; $149,000 - $195,000 (CAD) for Canada (BC & ON)
Benefits:
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees and their dependents
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents
- Flexible PTO for all locations and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is tailored to align with the cost of labor in different geographic markets. The specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
- Webflow is the world’s first Website Experience Platform (WXP).
- Build, manage, and optimize your websites — with the power of AI.
- Webflow empowers teams to build, manage, and optimize powerful websites visually — without coding.
Company Specialties:
- Responsive Web Design
- Content Management System
- Prototyping
Company Website: webflow.com
ASSUMPTION: Webflow is a well-established company in the software development industry, focusing on empowering teams to build and manage websites visually without coding.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Director, Demand Generation
Work Arrangement: Remote-first (United States; BC & ON, Canada)
Growth Opportunities:
- Potential to grow into a leadership role as Webflow expands its enterprise offerings
- Opportunity to work on high-impact projects and drive significant growth for the company
- Chance to learn and develop skills in AI-powered marketing and enterprise growth strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive impact and learn from a dynamic team.
🌍 Location & Work Environment
Office Type: Remote-first
Office Location(s): CA Remote (BC & ON only), U.S. Remote
Geographic Context:
- Webflow offers a remote-first work environment, allowing employees to work from anywhere within the specified regions.
- The company has a strong presence in the United States and Canada, with headquarters in San Francisco, California.
- Webflow's remote work policy enables employees to balance work and personal life more effectively.
Work Schedule: Full-time (40 hours/week), with flexible PTO and a sabbatical program
ASSUMPTION: Webflow's remote-first work environment offers employees the flexibility to work from anywhere within the specified regions, promoting a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the talent acquisition team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and other team members
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- AI/ML proficiency and comfort with AI-powered tools
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing strategy and AI-powered tools
- Showcase your ability to work effectively in a remote, collaborative environment
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns
ATS Keywords: Digital Acquisition, SEM, SEO, Paid Social, CRO, UXO, AI Tools, Google Ads, LinkedIn Ads, Google Analytics, B2B Funnel Metrics, Communication, Data Analysis, Experimentation, Collaboration
ASSUMPTION: Webflow's interview process focuses on assessing candidates' digital marketing expertise, AI/ML proficiency, and communication skills, as well as their ability to work effectively in a remote, collaborative environment.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Google Analytics/G4
- Search Console
- CMS/AB testing platforms
- AI/ML-powered tools for media management, creative iteration, or CRO
- Excel/Sheets
- BI tools
ASSUMPTION: This role requires proficiency in various digital marketing tools, including Google Ads, LinkedIn Ads, Google Analytics/G4, and AI/ML-powered tools for media management, creative iteration, or CRO.
👔 Cultural Fit Considerations
Company Values:
- Obsess over customer experience
- Move with heartfelt urgency
- Say the hard thing with care
- Make your mark
Work Style:
- Remote-first, collaborative work environment
- Data-driven decision-making and continuous experimentation
- Strong focus on customer experience and customer-centric design
- Open and transparent communication
Self-Assessment Questions:
- How do you ensure that your digital marketing strategies align with Webflow's customer-centric approach?
- Describe your experience working with AI-powered tools in a marketing context and how you've leveraged them to drive results.
- How do you approach remote work and collaboration, and what strategies do you use to ensure effective communication and productivity?
ASSUMPTION: Webflow values candidates who are customer-focused, data-driven, and comfortable working in a remote, collaborative environment. Strong communication skills and the ability to work effectively with AI-powered tools are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Keeping up with rapid digital and AI innovation in the marketing landscape
- Collaborating effectively with various teams in a remote work environment
- Balancing strategic thinking with hands-on execution and optimization
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position focuses heavily on enterprise-grade digital acquisition strategies and AI-powered tools
- Webflow's remote-first work environment offers more flexibility than traditional on-site roles, but requires strong self-motivation and time management skills
- This role offers significant growth potential and the opportunity to work on high-impact projects, driving significant growth for the company
ASSUMPTION: This role is unique in its focus on enterprise-grade digital acquisition strategies and AI-powered tools, offering significant growth potential and the opportunity to drive high-impact projects.
📝 Sample Projects
- Developing and executing a comprehensive digital acquisition strategy for a new enterprise product launch
- Optimizing AI-powered tools to streamline media buying, creative generation, bidding, reporting, and UX personalization
- Conducting A/B and multivariate testing to improve CPOpportunity, lower CPL, and scale evergreen programs
ASSUMPTION: These sample projects highlight the strategic and hands-on nature of the role, focusing on digital acquisition strategies, AI-powered tools, and continuous experimentation.
❓ Key Questions to Ask During Interview
- How does Webflow approach enterprise-grade digital acquisition strategies, and what are the key priorities for this role?
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- How does Webflow support the growth and development of its employees, and what opportunities exist for professional advancement in this role?
- What are the most significant challenges facing the digital marketing team, and how can this role help address them?
- How does Webflow measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These key questions help candidates better understand the role's priorities, team dynamics, and growth opportunities, as well as the company's approach to digital marketing and campaign success measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Webflow's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or portfolio showcasing your digital marketing expertise and AI-powered tool proficiency
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns
- If selected for the final round, be prepared to present your case study or portfolio and discuss your approach to digital marketing strategy and AI-powered tools
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
