Senior Event Marketing Manager

📌 Core Information

🔹 Job Title: Senior Event Marketing Manager

🔹 Company: LeanData

🔹 Location: Santa Clara, California, USA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive event strategies that drive brand awareness, audience engagement, and business growth.
• Managing end-to-end execution of LeanData's event portfolio, including trade shows, field events, and webinars.
• Collaborating with internal teams and external partners to align stakeholders and create memorable experiences.
• Analyzing event performance metrics and providing recommendations for future improvements and optimizations.

ASSUMPTION: This role requires a strong event management background, excellent communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Defining strategy and execution plan for experiences at key industry events.

✅ Developing comprehensive event strategy to support business objectives, brand positioning, and audience engagement.

✅ Driving awareness of LeanData's technology and solutions to key audiences.

✅ Identifying key industry events, sponsorship opportunities, regional event activations, and partnership event initiatives.

✅ Establishing event goals, KPIs, and success metrics to measure impact and optimize performance.

✅ Leading end-to-end planning and execution of conferences, summits, trade shows, webinars, regional activations, and partnership events.

✅ Managing event sponsorships, speaker engagements, and executive participation.

✅ Ensuring seamless event production including content management, audiovisual, branding, and attendee experience.

✅ Managing global events budget and supporting payable processes.

✅ Building and maintaining relationships with key industry partners, vendors, agencies, event organizers, and partnership organizations.

✅ Staying up-to-date on industry trends and best practices, and incorporating them into event marketing strategies.

ASSUMPTION: This role involves a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 7+ years of experience in event management, corporate events, or experiential marketing, preferably in B2B SaaS or enterprise software.

Required Skills:

• Proven leadership, project management, and budgeting capabilities with experience managing complex event portfolios.
• Strong event design aesthetic and production leadership with attention to detail.
• Solid understanding of integrated marketing strategies for global B2B and regional markets.
• Exceptional communication, negotiation, and stakeholder management skills.
• Proficiency in event management software, CRM platforms (Salesforce), marketing automation (HubSpot), and virtual event technologies.
• Skilled in marketing project management tools (Asana) and ability to manage multiple projects simultaneously.
• Ability to create and deliver compelling presentations to executive-level stakeholders.
• Adaptability to fast-paced, high-pressure environments with tight deadlines.
• Willingness to travel, including evenings and weekends as needed.

Preferred Skills:

• Experience with event management software, CRM platforms, and marketing automation tools.
• Familiarity with the B2B SaaS or enterprise software industry.

ASSUMPTION: Candidates with experience in B2B SaaS or enterprise software and a strong portfolio of successful events are highly desirable.

💰 Compensation & Benefits

Salary Range: $140,000 - $160,000 per year. This range is based on industry standards for a Senior Event Marketing Manager role in the Bay Area, California.

Benefits:

• Employee Insurance Premiums Coverage up to 90%
• Stock Options for all full-time employees
• Flexible PTO
• 401K plan

Working Hours: Full-time, typically 40 hours per week. Some flexibility may be required to accommodate event schedules.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically B2B SaaS and enterprise software.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2012. LeanData has been operating for over a decade, providing stability and experience in the market.

Company Description:

• LeanData helps the world’s fastest-growing companies automate, simplify, and accelerate revenue.
• The company unites CRM data, signals, and tools from the first buying signal to closed-won and beyond, delivering accurate and actionable data and insights.
• LeanData delivers customer lifecycle motions including buying groups, ABX, post-sales, speed to lead, and more.

Company Specialties:

• SaaS
• Enterprise Software
• Salesforce
• Lead Management
• Meeting Scheduling
• Buying Groups

Company Website: https://www.leandata.com

ASSUMPTION: LeanData is a well-established company with a strong focus on customer success and growth.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced event marketing professionals looking to take on a leadership position.

Reporting Structure: This role reports directly to the VP of Marketing and works closely with various internal teams and external partners.

Work Arrangement: On-site, with some flexibility for remote work when needed.

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands.
• Opportunity to work on high-impact events and make a significant contribution to the company's success.
• Chance to develop leadership and management skills by overseeing event teams and vendors.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a lasting impact on the company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): 2901 Patrick Henry Drive, Santa Clara, CA 95054, US

Geographic Context:

• The Bay Area is a major tech hub with numerous networking opportunities and industry events.
• Santa Clara is located in the heart of Silicon Valley, providing easy access to tech companies, startups, and venture capital firms.
• The area offers a diverse range of cultural attractions, outdoor activities, and dining options.

Work Schedule: Full-time, with some flexibility to accommodate event schedules and travel requirements.

ASSUMPTION: The on-site work environment at LeanData's Santa Clara office provides an ideal setting for collaboration, creativity, and growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department.
• In-depth interview with the hiring manager and/or team members.
• Final interview with the VP of Marketing or another executive team member.

Key Assessment Areas:

• Event management experience and skills.
• Communication and presentation skills.
• Collaboration and teamwork abilities.
• Problem-solving and adaptability.

Application Tips:

• Highlight your event management experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of LeanData's business and the role's requirements.
• Prepare examples of successful events you've managed and the impact they had on the organization.

ATS Keywords: Event Management, Event Strategy, Event Planning, Event Execution, Marketing, Brand Awareness, Audience Engagement, Business Growth, Stakeholder Collaboration, Event Performance Analysis, Event Production, Budget Management, Vendor Management, Industry Trends, Best Practices, Leadership, Project Management, CRM Platforms, Marketing Automation, Virtual Event Technologies, Presentation Skills, Adaptability, Problem Solving

ASSUMPTION: The interview process at LeanData is designed to assess your event management skills, communication abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• CRM platforms (e.g., Salesforce)
• Marketing automation tools (e.g., HubSpot)
• Virtual event technologies (e.g., Hopin, Zoom, GoToWebinar)
• Marketing project management tools (e.g., Asana)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in fast-paced, high-pressure environments?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong attention to detail and a commitment to excellence?
• Are you able to manage multiple projects simultaneously and prioritize effectively?
• Do you have a customer-centric mindset and a passion for creating exceptional experiences?

ASSUMPTION: LeanData values candidates who are adaptable, collaborative, and committed to delivering exceptional customer experiences.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong organizational skills and attention to detail.
• Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills.
• Adapting to changes in event plans and priorities, requiring flexibility and resilience.
• Meeting tight deadlines and managing event logistics, requiring strong time management and prioritization skills.
• Staying up-to-date with industry trends and best practices, requiring continuous learning and professional development.

ASSUMPTION: These challenges can be overcome with strong event management skills, excellent communication abilities, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other event marketing positions in its focus on strategic event planning and execution, as well as its requirement for strong leadership and management skills.
• In the B2B SaaS and enterprise software industry, event marketing plays a critical role in driving brand awareness, audience engagement, and business growth.
• Career paths for event marketing professionals may include moving into leadership roles, expanding into related marketing disciplines, or transitioning into other areas of the business, such as sales or product management.

ASSUMPTION: This role offers a unique opportunity to develop leadership and management skills while making a significant impact on the company's success.

📝 Sample Projects

• Planning and executing a successful user conference, including securing speakers, managing logistics, and driving attendee engagement.
• Developing and implementing a regional event strategy to increase brand awareness and generate leads in key markets.
• Collaborating with sales and product teams to create targeted event content and messaging that resonates with specific audience segments.

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Senior Event Marketing Manager role at LeanData.

❓ Key Questions to Ask During Interview

• What are the most challenging events LeanData has hosted in the past, and how were they managed successfully?
• How does the event marketing team collaborate with other departments, such as sales, product, and marketing, to ensure alignment with business objectives?
• What opportunities are there for professional growth and development within the event marketing team and the company as a whole?
• How does LeanData measure the success of its events, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job posting.
• Tailor your resume to highlight your event management experience and achievements.
• Write a compelling cover letter that demonstrates your understanding of the role and your qualifications.
• Prepare examples of successful events you've managed and the impact they had on the organization.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.