📌 Core Information
🔹 Job Title: Senior Event Marketing Manager, AWS Global Events
🔹 Company: Amazon
🔹 Location: Multiple locations (see below)
🔹 Job Type: On-site
🔹 Category: Event Management
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy, planning, and execution of the Expo experience for AWS's flagship events, re:Invent and re:Inforce.
- Managing complex stakeholder relationships across AWS portfolio and product teams, marketing, creative, operations, and external vendors.
- Aligning multiple stakeholders on program objectives through strategic relationship building and effective communication.
- Creating and maintaining project timelines, budgets, and resource allocation plans for multiple expo areas.
- Collaborating with creative teams to ensure brand consistency and compelling storytelling across all expo environments.
ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and the ability to influence global stakeholders without direct authority.
📋 Key Responsibilities
✅ Lead end-to-end strategy, planning, and execution of the Expo experience for AWS re:Invent and re:Inforce, inclusive of the AWS Village and spaces.
✅ Manage complex stakeholder relationships across AWS portfolio and product teams, marketing, creative, operations, and external vendors.
✅ Align multiple stakeholders on program objectives through strategic relationship building and effective communication.
✅ Create and maintain project timelines, budgets, and resource allocation plans for multiple expo areas.
✅ Collaborate with creative teams to ensure brand consistency and compelling storytelling across all expo environments.
✅ Coordinate with technical teams to enable product demonstrations and interactive experiences.
✅ Oversee vendor relationships and contracts for booth construction, staffing, and interactive elements.
✅ Develop scalable frameworks to standardize expo execution and enable program expansion across the events portfolio.
✅ Drive booth traffic strategies and develop metrics to measure success across all AWS expo presence and optimize future programs.
✅ Implement risk management and contingency plans for large-scale expo experiences.
✅ Navigate ambiguity with clear decision-making while maintaining program momentum.
✅ Mentor workstream leads and build trusted relationships across all organizational levels.
✅ Deliver creative approaches to improve customer experience at events.
✅ Travel up to 20% of the time.
ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and the ability to influence global stakeholders without direct authority.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.
Experience: 5-10 years of experience in event marketing, with a focus on expo management and strategy.
Required Skills:
- Proven expertise in event marketing strategy and execution.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Excellent communication and stakeholder management skills.
- Proficient in budget management and resource allocation.
- Familiarity with AWS products and services is a plus.
Preferred Skills:
- Experience with virtual or hybrid events.
- Fluency in additional languages.
ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and the ability to influence global stakeholders without direct authority.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Event Marketing Manager with 5-10 years of experience in the tech industry)
Benefits:
- Comprehensive health, dental, and vision care plans.
- Retirement savings plans with company match.
- Generous paid time off and family leave policies.
- On-site services and amenities.
- Tuition reimbursement and professional development opportunities.
Working Hours: Full-time, with flexible hours and up to 20% travel.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Event Marketing Manager with 5-10 years of experience in the tech industry. Actual compensation may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Apple, Google, Microsoft, and Facebook.
Company Size: Amazon is a large company with over 1.3 million employees worldwide. This size allows for extensive resources and opportunities for career growth, but it may also mean more bureaucracy and slower decision-making.
Founded: Amazon was founded by Jeff Bezos in 1994 as an online bookstore and has since grown to become the world's largest online retailer and a leading provider of cloud services.
Company Description:
- Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
- The company's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Cloud computing
- Digital streaming
- Artificial intelligence
Company Website: https://www.aboutamazon.com/
ASSUMPTION: Amazon's large size and diverse business segments provide numerous opportunities for career growth and development. However, the company's fast-paced environment may also present challenges in terms of work-life balance and job security.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in event marketing and management.
Reporting Structure: The Senior Event Marketing Manager reports directly to the Global Events Team Lead and works closely with various AWS portfolio and product teams, marketing, creative, operations, and external vendors.
Work Arrangement: This role is on-site, with up to 20% travel required for event planning and execution.
Growth Opportunities:
- Potential to expand the role's scope and impact as the AWS Global Events team grows and evolves.
- Opportunities to mentor and develop junior team members, contributing to the team's overall success.
- Potential to transition into other senior roles within the AWS Global Events team or broader Amazon organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope, mentor junior team members, and transition into other senior roles within the organization.
🌍 Location & Work Environment
Office Type: Amazon's offices are typically modern, collaborative workspaces with on-site amenities and services.
Office Location(s): This role has multiple office locations, including Boston, MA; Chicago, IL; Arlington, VA; Austin, TX; Portland, OR; Seattle, WA; San Francisco, CA; Santa Monica, CA; and New York, NY.
Geographic Context:
- Boston, MA: Known for its rich history, culture, and education institutions. It has a humid continental climate with cold winters and mild summers.
- Chicago, IL: A major hub for commerce, industry, and culture in the Midwest. It has a humid continental climate with hot summers and cold winters.
- Arlington, VA: A suburb of Washington, D.C., with a mix of urban and suburban environments. It has a humid subtropical climate with mild winters and hot, humid summers.
- Austin, TX: Known for its vibrant music and arts scene, as well as its tech industry. It has a humid subtropical climate with hot summers and mild winters.
- Portland, OR: A city known for its natural beauty, with a humid continental climate with mild winters and warm, dry summers.
- Seattle, WA: A city with a mild oceanic climate, with cool, wet winters and warm, dry summers.
- San Francisco, CA: Known for its steep hills, Victorian architecture, and cool summers. It has a Mediterranean climate with mild, wet winters and warm, dry summers.
- Santa Monica, CA: A beachfront city with a Mediterranean climate, with mild, wet winters and warm, dry summers.
- New York, NY: A major global city with a humid subtropical climate, with hot, humid summers and cold winters.
Work Schedule: This role has a flexible work schedule with core hours between 9:00 AM and 5:00 PM, with the option to work remotely up to two days per week.
ASSUMPTION: The diverse office locations offer candidates the opportunity to live in various urban and suburban environments with different climates and cultures. The flexible work schedule provides a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Amazon Jobs portal.
- Phone or video screening with a member of the HR team.
- Behavioral and situational interviews with the hiring manager and team members.
- Final round interview with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Project management and organizational skills.
- Communication and stakeholder management skills.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of AWS products and services, as well as the event marketing industry.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership capabilities, and cultural fit.
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work.
ATS Keywords: Event Marketing, Expo Management, Stakeholder Management, Project Management, Budget Management, AWS, Cloud Computing, Strategic Thinking, Leadership, Cultural Fit
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, problem-solving skills, and cultural fit. Tailoring your application materials and preparing for behavioral and situational interview questions will be crucial for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Budgeting and resource allocation tools (e.g., Smartsheet, Excel)
- Design and presentation tools (e.g., Adobe Creative Suite, Canva)
- AWS-specific tools and platforms (e.g., AWS Management Console, AWS EventBridge)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. The ideal candidate will be able to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession: We start with the customer and work backwards.
- Ownership: We take ownership of our actions and outcomes.
- Invent and Simplify: We constantly seek to innovate and make things easier for customers.
- Learn and Be Curious: We are never done learning and always seek to improve.
- Hire and Develop the Best: We raise the bar on the talent we hire and develop.
- Insist on the Highest Standards: We have high standards for our products, services, and processes.
- Think Big: We think differently and challenge the status quo.
- Bias for Action: We value speed and agility in our decision-making.
- Frugality: We are careful with our resources and strive to be efficient.
- Earn Trust: We earn the trust and respect of our customers, employees, and partners.
Work Style:
- Customer-centric: We prioritize customer needs and feedback in our decision-making.
- Collaborative: We work together across teams and departments to achieve our goals.
- Agile: We adapt quickly to change and embrace a test-and-learn mindset.
- Data-driven: We use data to inform our decisions and measure our success.
- Inclusive: We foster an inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
- How do you demonstrate customer obsession in your work?
- Can you provide an example of a time when you took ownership of a project or situation?
- How do you approach learning and staying curious in your role?
- How do you handle feedback and criticism, and how do you use it to improve?
- How do you balance speed and agility with careful decision-making and attention to detail?
ASSUMPTION: The ideal candidate for this role will embody Amazon's leadership principles and demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and tight deadlines during peak event planning seasons.
- The role involves managing complex stakeholder relationships, which can be challenging and time-consuming.
- The role requires a high degree of strategic thinking and problem-solving, which can be intellectually demanding.
- The role may require travel up to 20% of the time, which can be physically and emotionally taxing.
- The role is based in a large organization, which can present challenges in terms of bureaucracy and decision-making processes.
ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced, dynamic environment and manage the challenges that come with it.
📈 Similar Roles Comparison
- Event Manager vs. Senior Event Marketing Manager: An Event Manager typically focuses on logistics and execution, while a Senior Event Marketing Manager is responsible for strategy, planning, and stakeholder management. The Senior Event Manager role requires more experience, leadership, and strategic thinking.
- Event Marketing Manager vs. Event Marketing Specialist: An Event Marketing Manager oversees the marketing strategy for events, while an Event Marketing Specialist focuses on tactical marketing tasks. The Manager role requires more experience, leadership, and strategic thinking.
- Event Marketing Manager vs. Marketing Manager: An Event Marketing Manager specializes in event marketing, while a Marketing Manager oversees marketing efforts across various channels. The Event Marketing Manager role requires more specific industry knowledge and event-specific marketing expertise.
ASSUMPTION: The Senior Event Marketing Manager role requires a higher level of experience, leadership, and strategic thinking than similar event marketing roles. It also requires more specific industry knowledge and event-specific marketing expertise than general marketing roles.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for AWS re:Invent, including targeted advertising campaigns, influencer partnerships, and on-site activations.
- Creating and managing a budget of $500,000 for AWS re:Invent expo presence, ensuring optimal resource allocation and maximizing ROI.
- Designing and implementing an innovative expo experience for AWS re:Invent, incorporating interactive elements and product demonstrations that engage attendees and drive business results.
- Managing a team of 10 event marketing specialists to execute multiple expo projects simultaneously, with a focus on stakeholder communication, project timelines, and resource allocation.
ASSUMPTION: The sample projects listed demonstrate the strategic, leadership, and project management skills required for this role. They also highlight the importance of customer-centric thinking, innovative problem-solving, and effective stakeholder communication.
❓ Key Questions to Ask During Interview
- How does the Global Events team measure the success of its events, and how do you ensure that your strategies align with these metrics?
- Can you describe a time when you had to manage a complex stakeholder relationship, and how did you ensure that all parties were aligned on the project objectives?
- How do you approach risk management and contingency planning for large-scale events, and can you provide an example of a time when you had to implement a risk mitigation strategy?
- How do you stay up-to-date with industry trends and AWS product updates, and how do you incorporate this knowledge into your event marketing strategies?
- How do you balance the need for innovation and creativity in event marketing with the need for consistency and brand alignment across multiple events and channels?
ASSUMPTION: The key questions to ask during the interview focus on the candidate's strategic thinking, problem-solving skills, leadership capabilities, and cultural fit with the Global Events team and Amazon's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, project management, and stakeholder management.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership capabilities, and cultural fit.
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work.
- Follow up with the hiring manager one week after your final round interview to express your continued interest in the role and ask about next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
