📌 Core Information
🔹 Job Title: Senior Event Marketing Manager - (Remote - Canada)
🔹 Company: Jobgether
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing corporate and sponsored events to generate leads and raise brand awareness
- Managing both virtual and in-person events, including trade shows, industry events, and partner events globally
- Overseeing the events calendar, identifying new industry events and sponsorship opportunities
- Developing creative ideas to expand brand recognition at events through activities, design elements, and engagement strategies
- Tracking event budgets, ensuring efficient spend management while driving event success
- Measuring and reporting on the contribution of events to pipeline health and ROI, analyzing event performance to continuously improve strategies
- Managing the company’s branded swag strategy, including sourcing, distribution, and storage
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with cross-functional teams. It also demands a strategic mindset to align event strategies with business goals and measure their impact on pipeline health and ROI.
📋 Key Responsibilities
✅ Collaborate with demand generation team, BDRs, sales, and other marketing counterparts to develop and execute an integrated field events strategy
✅ Lead and manage virtual and in-person events, including trade shows, industry events, and partner events, globally
✅ Oversee the events calendar, proactively identifying new industry events and sponsorship opportunities that support pipeline growth and brand visibility
✅ Develop creative ideas to expand brand recognition at events through activities, design elements, and engagement strategies
✅ Track event budgets, ensuring efficient spend management while driving event success
✅ Measure and report on the contribution of events to pipeline health and ROI, analyzing event performance to continuously improve strategies
✅ Manage the company’s branded swag strategy, including sourcing, distribution, and storage
ASSUMPTION: This role requires a proactive approach to event planning, strong analytical skills to measure event success, and excellent communication skills to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 4+ years of experience in a B2B marketing and events role
Required Skills:
- Strong analytical mindset, with experience developing data-driven event strategies aligned with business goals
- Proven experience in tracking event ROI and measuring event impact on pipeline health
- Strong project management and organizational skills with the ability to juggle multiple initiatives simultaneously
- Experience collaborating with cross-functional teams, including senior management, to drive event success
- Creative problem-solving skills, with a “think outside the box” mentality
- Working knowledge of Salesforce
- Willingness to travel 35%-50%, in line with current safety protocols
- Excellent written and oral communication skills
Preferred Skills:
- Flexible Working Environment: Opportunity to work remotely or in a dynamic office setting
- Health Benefits: Comprehensive health coverage to support your well-being
- Career Development: Access to continuous learning, mentorship, and professional growth opportunities
- Inclusive Culture: Be part of a welcoming and diverse workplace where your contributions are valued
- Generous Paid Time Off: Take the time you need to recharge with our flexible vacation policy
- Travel Opportunities: Travel for events and networking, enhancing both your career and personal growth
ASSUMPTION: While the job listing does not specify preferred skills, these benefits are implied as they are listed under the 'Benefits' section.
💰 Compensation & Benefits
Salary Range: As the salary range is not specified, we estimate it to be CAD 90,000 - 120,000 per year, based on industry standards for a Senior Event Marketing Manager role in Canada with 4+ years of experience.
Benefits:
- Health Benefits: Comprehensive health coverage to support your well-being
- Career Development: Access to continuous learning, mentorship, and professional growth opportunities
- Inclusive Culture: Be part of a welcoming and diverse workplace where your contributions are valued
- Generous Paid Time Off: Take the time you need to recharge with our flexible vacation policy
- Travel Opportunities: Travel for events and networking, enhancing both your career and personal growth
Working Hours: Full-time, with flexibility to work remotely or in a dynamic office setting. Willingness to travel 35%-50%, in line with current safety protocols.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Canada. The benefits listed are assumed to be part of the compensation package, as they are mentioned in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is an AI-driven job matching platform that partners with companies worldwide to connect top talent with the right opportunities. They focus on remote and hybrid work arrangements.
Company Size: Jobgether is a small company with 11-50 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact on the company's growth and success.
Founded: Jobgether was founded in 2020, making it a relatively new company with a modern and innovative approach to recruitment and job matching.
Company Description:
- Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
- Their mission is to help job seekers find their dream remote job and enable companies to hire the best talent globally.
- They believe in a flexible, remote-first work culture that prioritizes work-life balance and employee well-being.
Company Specialties:
- AI-driven job matching
- Remote and hybrid work arrangements
- Global talent recruitment
- Talent acquisition for companies worldwide
Company Website: https://www.jobgether.com
ASSUMPTION: Jobgether's focus on AI-driven job matching and remote work arrangements makes it an attractive option for job seekers looking for flexible, global opportunities.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a senior-level position with significant responsibilities and the opportunity to drive event strategies that impact business goals.
Reporting Structure: The Senior Event Marketing Manager will likely report directly to the Head of Marketing or a similar role, working closely with demand generation, sales, and other marketing teams to develop and execute event strategies.
Work Arrangement: This role offers a flexible working environment, with the opportunity to work remotely or in a dynamic office setting. The role also requires a willingness to travel 35%-50% for events and networking opportunities.
Growth Opportunities:
- As a senior role, this position offers the opportunity to lead and mentor junior team members, driving their professional development and contributing to the growth of the marketing team.
- With Jobgether's focus on global talent recruitment, there may be opportunities for international travel and networking, enhancing both career and personal growth.
- The company's commitment to continuous learning and professional development provides ample opportunities for the incumbent to expand their skillset and advance their career within the organization.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success and advance their career in the process.
🌍 Location & Work Environment
Office Type: Jobgether offers a flexible working environment, with the opportunity to work remotely or in a dynamic office setting.
Office Location(s): The company's headquarters is located in Brussels, Belgium, but this role is remote and based in Canada.
Geographic Context:
- Canada is a large and diverse country with a strong economy and a thriving job market, particularly in the tech and marketing sectors.
- The remote nature of this role allows for flexibility in living arrangements and the opportunity to work from anywhere within Canada.
- Canada offers a high quality of life, with excellent healthcare, education, and recreational opportunities.
Work Schedule: Full-time, with flexibility to work remotely or in a dynamic office setting. Willingness to travel 35%-50%, in line with current safety protocols.
ASSUMPTION: The remote nature of this role and the flexibility it offers make it an attractive option for candidates seeking a work-life balance and the opportunity to work from anywhere within Canada.
💼 Interview & Application Insights
Typical Process:
- The application process will likely involve an initial screening by Jobgether's AI-driven system, which will evaluate your CV and LinkedIn profile for relevance to the role.
- If selected, you will be invited to a video interview with a member of the marketing team to discuss your experience and fit for the role.
- Depending on the outcome of the interview, you may be asked to complete a task or project to further assess your skills and qualifications.
Key Assessment Areas:
- Event planning and management skills
- Analytical mindset and ability to measure event ROI
- Communication and collaboration skills
- Creativity and problem-solving abilities
- Alignment with Jobgether's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your event planning and management expertise, analytical mindset, and ability to work effectively with cross-functional teams.
- Be prepared to discuss your approach to event planning and measurement, as well as your experience with tracking event ROI and driving event success.
- Research Jobgether's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview.
ATS Keywords: Event Marketing, B2B Marketing, Project Management, Analytical Skills, Sales Collaboration, Creative Problem-Solving, Data-Driven Strategies, ROI Measurement, Budget Management, Communication Skills, Cross-Functional Collaboration, Event Strategy, Brand Awareness, Lead Generation, Virtual Events, In-Person Events
ASSUMPTION: Jobgether's AI-driven application process requires applicants to pay close attention to the keywords and phrases used in the job description to ensure their resume and cover letter are optimized for the company's screening system.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Event management software (e.g., Cvent, Eventbrite, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the incumbent's preferences. However, familiarity with CRM, event management, project management, and marketing automation tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Jobgether values creativity and a forward-thinking approach to problem-solving.
- Collaboration: The company emphasizes teamwork and effective communication to drive success.
- Flexibility: Jobgether prioritizes work-life balance and offers flexible working arrangements to support employee well-being.
Work Style:
- Remote-friendly: Jobgether offers a flexible working environment, with the opportunity to work remotely or in a dynamic office setting.
- Data-driven: The company values a strategic and analytical approach to decision-making, with a focus on measuring results and continuous improvement.
- Adaptable: Jobgether's fast-paced and ever-evolving industry requires employees to be adaptable and open to change.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you comfortable with change and uncertainty?
- Are you a strong communicator with excellent written and oral skills, and can you effectively collaborate with cross-functional teams?
- Do you have a proven track record of driving event success and measuring event ROI, and are you comfortable using data to inform your strategies?
ASSUMPTION: Jobgether's company values and work style emphasize the importance of cultural fit for applicants, who should assess their alignment with these factors before applying.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and attention to detail
- Working with cross-functional teams, requiring excellent communication and collaboration skills
- Measuring event ROI and analyzing event performance, demanding a strong analytical mindset and data-driven approach
- Travel requirements, which may impact work-life balance and personal commitments
ASSUMPTION: These challenges are inherent to the role and require candidates to possess the necessary skills and qualities to succeed in this fast-paced and demanding position.
📈 Similar Roles Comparison
- Compared to other event marketing roles, this position offers a high level of responsibility and the opportunity to drive event strategies that impact business goals.
- Jobgether's focus on AI-driven job matching and remote work arrangements makes this role unique, as it offers the potential for global networking and career growth opportunities.
- As a senior role, this position offers the opportunity to lead and mentor junior team members, driving their professional development and contributing to the growth of the marketing team.
ASSUMPTION: This role offers unique opportunities for growth and development, with the potential to make a significant impact on the company's success and advance one's career in the process.
📝 Sample Projects
- Developing and executing a comprehensive event strategy for a major industry conference, including speaker selection, logistics, and promotion
- Managing a team of event coordinators to execute multiple events simultaneously, ensuring seamless execution and maximum ROI
- Analyzing event performance data to identify trends and opportunities for improvement, and presenting findings to senior management to inform future event strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, demonstrating the need for strong event planning, management, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to event planning and measurement, and how this role fits into the broader marketing strategy?
- How does Jobgether support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- How does Jobgether's focus on AI-driven job matching and remote work arrangements impact the role and the company's global growth strategy?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: These interview questions are designed to assess the company's culture, values, and approach to employee development, as well as the specific requirements and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.workable.com/view/uewdArwiMRyXsomYA31u4r/senior-event-marketing-manager---(remote---canada)-in-canada-at-jobgether
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your event planning and management expertise, analytical mindset, and ability to work effectively with cross-functional teams.
- Prepare for the AI-driven screening process by optimizing your resume and cover letter with relevant keywords and phrases from the job description.
- Research Jobgether's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
