Senior Executive/ Asst. Manager - Marketing |Corporate Office | Goregaon

📌 Core Information

🔹 Job Title: Senior Executive/ Asst. Manager - Marketing |Corporate Office | Goregaon

🔹 Company: Rentokil Initial

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns for B2B audiences
• Managing brand storytelling across various platforms to drive engagement
• Collaborating with cross-functional teams to support marketing initiatives and innovations
• Overseeing content management and digital marketing strategies

ASSUMPTION: This role requires a strong understanding of B2B marketing strategies and the ability to work effectively with multiple teams.

📋 Key Responsibilities

✅ Lead the development and execution of integrated marketing campaigns tailored to Initial Hygiene’s services and product lines, with a strong focus on B2B audiences across industries.

✅ Manage brand storytelling across all corporate and vertical-specific communication touchpoints to drive engagement and lead generation.

✅ Drive the brand's visibility and thought leadership in both internal and external platforms across the subcontinent.

✅ Collaborate with subject matter experts and business units to create industry-relevant, insight-driven content.

✅ Curate and manage content calendars for all digital platforms, including social media, corporate website, and B2B e-commerce channels.

✅ Monitor engagement metrics and refine digital strategies to increase reach, improve conversions, and elevate brand authority.

✅ Partner with digital and performance marketing teams to align campaign creatives and messaging with lead-gen goals.

✅ Launch B2B-specific social campaigns to promote services, innovation, and corporate milestones.

ASSUMPTION: The role involves a mix of strategic planning, creative development, and day-to-day management of marketing campaigns and content.

🎯 Required Qualifications

Education: Master’s degree in marketing, Business Administration, Communications, Digital Marketing, or any related field.

Experience: Overall experience of at least 3-4 years in a product or brand marketing role which includes content, digital, creative, marketing, and brand promotions.

Required Skills:

• Extraordinary conceptualization skill, a creative mindset, written and verbal communication skills
• Skilled in content writing & creative development along with basic knowledge of marketing concepts
• Ability to collaborate effectively across multi-functional teams & manage multiple priorities, agency, and vendor management

Preferred Skills:

• Basic knowledge of digital marketing concepts - SEO, E-commerce, Website content
• Some experience in Email creation on systems like MailChimp, iContact, Get Response etc., website UX design, Adobe Photoshop/Illustrator and Google Adwords

ASSUMPTION: Candidates with a strong academic background in marketing or a related field and relevant work experience will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for a mid-level marketing role in Mumbai)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global exposure working with a leading multinational organization

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Mumbai. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Rentokil Initial operates in the environmental services sector, focusing on pest control, hygiene, plants, and scenting services.

Company Size: Rentokil Initial is a large multinational organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: 1925, in the United Kingdom

Company Description:

• Rentokil Initial is a global leader in pest control, hygiene, and related services, operating in 89 countries worldwide.
• The company offers a wide range of services, including pest control, washroom hygiene, digital pest control, interior and exterior landscaping, and scenting services.
• Rentokil Initial is committed to protecting people and enhancing lives through its services.

Company Specialties:

• Pest control
• Hygiene services
• Specialist hygiene services
• Washroom hygiene services
• Digital pest control
• Interior landscaping
• Scenting services
• Exterior landscaping
• Commercial pest control
• Smart hygiene
• Office plants
• Well-being services

Company Website: http://www.rentokil-initial.com

ASSUMPTION: Rentokil Initial's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement within the organization.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including product marketing, procurement, operations, sales, and field sales.

Work Arrangement: On-site, full-time position with standard office hours and the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior marketing role within the organization
• Expansion into other business units or geographic regions
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers a clear path for career progression within the organization, with opportunities for growth and development in various aspects of marketing and related fields.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and dynamic team culture.

Office Location(s): Goregaon, Mumbai

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
• Goregaon is a suburban neighborhood in northwest Mumbai, known for its commercial hubs, residential complexes, and proximity to major transportation links.
• The office is located in a bustling business district, offering easy access to public transportation, shopping, dining, and entertainment options.

Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours to accommodate specific project needs.

ASSUMPTION: The office environment is designed to foster collaboration and innovation, with opportunities for professional growth and development in a dynamic and multicultural setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final round interview with senior leadership or relevant stakeholders

Key Assessment Areas:

• Marketing and campaign management skills
• Creative and strategic thinking
• Collaboration and communication abilities
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant marketing campaign experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values
• Prepare examples of your creative and strategic thinking for the interview

ATS Keywords: B2B marketing, campaign management, brand storytelling, content marketing, digital marketing, cross-functional teams, collaboration, communication, creative development, strategic planning

ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation tools (e.g., MailChimp, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Protecting people and enhancing lives
• Expertise and innovation
• Collaboration and teamwork
• Customer focus
• Integrity and respect

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Opportunities for professional growth and development
• Global exposure and diverse project offerings

Self-Assessment Questions:

• Do I have a strong understanding of B2B marketing strategies and tactics?
• Am I comfortable working in a dynamic and collaborative team environment?
• Do I possess strong communication and creative development skills?
• Am I adaptable and able to manage multiple priorities effectively?

ASSUMPTION: Candidates who align with Rentokil Initial's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in marketing strategies and priorities
• Developing and executing innovative marketing campaigns on a limited budget

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Manager position in other organizations, with a focus on B2B marketing and campaign management.
• However, this role offers the unique opportunity to work with a global leader in pest control and hygiene services, providing exposure to diverse projects and a wide range of services.
• Career progression in this role could lead to senior marketing or leadership positions within the organization or related fields.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique context within Rentokil Initial offers distinct opportunities for growth and development.

📝 Sample Projects

• Developing and executing a B2B marketing campaign for a new pest control service offering
• Creating a content marketing strategy to promote the company's hygiene services and thought leadership
• Launching a social media campaign to raise brand awareness and engagement among key decision-makers in target industries

ASSUMPTION: These sample projects illustrate the creative and strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the company's long-term strategic vision and B2B positioning?
• What opportunities exist for professional growth and development within the organization?
• How does the company support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing campaign experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's values
• Prepare examples of your creative and strategic thinking for the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.