Senior Executive - Campaign Management

📌 Core Information

🔹 Job Title: Senior Executive - Campaign Management

🔹 Company: American International Group (AIG)

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Insurance

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing annual marketing budget to achieve overall financial targets
• Maximizing revenue from Policy Owner Marketing (POM) customer database through improved customer targeting/segmentation
• Conducting campaign analysis and providing proactive support to business
• Liaising with call center and relevant internal and external stakeholders for campaign implementation
• Ensuring campaign P&L, persistency rate, monthly premium collection are regularly monitored and updated

ASSUMPTION: This role requires a high level of organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in direct marketing and campaign management, with a strong background in insurance or a related field.

📋 Key Responsibilities

✅ Manage annual marketing budget to achieve overall financial targets

✅ Maximize revenue from Policy Owner Marketing (POM) customer database through improved customer targeting/segmentation

✅ Conduct campaign analysis and provide proactive support to business to highlight improvement opportunities and/or resolve problems

✅ Liaise with call center and relevant internal and external stakeholders for campaign implementation and ongoing campaign performance

✅ Ensure campaign P&L, persistency rate, monthly premium collection are regularly monitored and updated

✅ Develop and maintain all new campaigns preparation and setup including campaign checklist, marketing plan, CPPM tracking and monthly reporting of campaign performance

✅ Maintain and update monthly and quarterly marketing cost and accruals for management

✅ Assist in the preparation of annual budget and agreed financial performance targets

✅ Submit and obtain approval from local and regional management for each marketing campaign

✅ Financial reporting to support the business including budgeting, expenses, portfolio, GPW/NPW, marketing allowable

✅ Manage, monitor progress and coach peers with regard to specific preset tasks

✅ Communicate to Head of Campaign Management on market trends and competition

✅ Manage outsourced suppliers and vendors

✅ Ad-hoc functions as and when required

✅ Maintain periodical engagement sessions and on-site visitation to contact centers for call reviews, support and obtain first hand feedback from front-liners; i.e. telesales agents, team leaders and contact center managers

✅ Support end to end process for launching of product or campaign, including liaising with internal and external stakeholders

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills. The ideal candidate will be able to manage multiple projects simultaneously and prioritize tasks effectively.

🎯 Required Qualifications

Education: Tertiary education

Experience: Minimum 5 years working experience, preferably in direct marketing and campaign management

Required Skills:

• Excellent logical thinking and problem-solving abilities
• Excellent communication and interpersonal skills with fluency in English and Bahasa Malaysia
• Intermediate to advance Microsoft Excel skill level, familiarity with usage of Power BI & Sales Force
• Self-motivated, confident and a good team player

Preferred Skills:

• Insurance industry and/or finance, CRM or direct marketing background
• Meticulous, analytical and detail oriented
• Capable of multi-tasking, taking initiatives, working in groups or as an individual

ASSUMPTION: Candidates with a strong background in insurance or a related field, as well as experience in direct marketing and campaign management, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between RM 150,000 and RM 250,000 per annum, based on industry standards for a senior executive role in the insurance industry in Malaysia. However, the actual salary may vary depending on the candidate's experience and qualifications.

Benefits:

• Health, wellbeing, and financial security benefits
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. AIG offers a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on the employee's health, wellbeing, and financial security, as well as their professional development.

📌 Applicant Insights

🔍 Company Context

Industry: American International Group (AIG) is a global leader in commercial and personal insurance solutions, operating in over 80 countries and jurisdictions worldwide.

Company Size: AIG is a large corporation with over 10,000 employees globally. As a large company, AIG offers a wide range of career opportunities and benefits, as well as a diverse and inclusive work environment.

Founded: AIG was founded in 1919 and has since grown to become one of the world's most far-reaching property casualty networks.

Company Description:

• AIG provides insurance solutions to help businesses and individuals manage risk and respond to times of uncertainty
• The company invests in its people through continuous learning and development, fostering a culture that celebrates diversity and inclusion
• AIG is committed to creating a positive impact on society and the environment through its business operations and community initiatives

Company Specialties:

• Property Casualty Insurance
• Life and Retirement
• Insurance
• Claims
• Underwriting
• Actuarial

Company Website: www.aig.com

ASSUMPTION: AIG is a well-established and reputable insurance company with a global presence. The company's large size and diverse range of products and services offer numerous career opportunities and growth prospects for employees.

📊 Role Analysis

Career Level: This role is a senior executive position, reporting directly to the Head of Campaign Management. The ideal candidate will have a minimum of 5 years of experience in direct marketing and campaign management, with a strong background in insurance or a related field.

Reporting Structure: The Senior Executive - Campaign Management will report directly to the Head of Campaign Management and work closely with various internal and external stakeholders to ensure the successful implementation of marketing campaigns.

Work Arrangement: This is an on-site role, with standard office hours from Monday to Friday. Occasional overtime may be required to meet project deadlines.

Growth Opportunities:

• Progression to a management or leadership role within the Campaign Management team
• Expansion of responsibilities to include additional campaigns or product lines
• Opportunities to gain experience in different areas of the business, such as underwriting, claims, or actuarial

ASSUMPTION: This role offers significant opportunities for career growth and development within the Campaign Management team and across the broader organization. AIG's large size and diverse range of products and services provide numerous opportunities for employees to gain experience in different areas of the business and advance their careers.

🌍 Location & Work Environment

Office Type: AIG's Kuala Lumpur office is a modern, professional environment with state-of-the-art facilities and amenities.

Office Location(s): Menara Worldwide - No. 198 Jalan Bukit Bintang, Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a population of over 1.8 million people
• The city is a major commercial and financial hub in Southeast Asia, with a thriving insurance industry
• Kuala Lumpur offers a high standard of living, with excellent education, healthcare, and entertainment options

Work Schedule: Standard office hours from Monday to Friday, with occasional overtime as required.

ASSUMPTION: AIG's Kuala Lumpur office provides a modern, professional work environment with state-of-the-art facilities and amenities. The city of Kuala Lumpur offers a high standard of living, with excellent education, healthcare, and entertainment options, making it an attractive location for both local and international employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Head of Campaign Management
• Background check and reference check

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Attention to detail and organizational skills
• Cultural fit and alignment with AIG's values

Application Tips:

• Highlight relevant experience in direct marketing and campaign management
• Demonstrate strong analytical skills and problem-solving abilities in your resume and cover letter
• Showcase your communication and interpersonal skills through clear and concise writing and speaking

ATS Keywords: Campaign Management, Direct Marketing, Telemarketing, Analytical Skills, Problem-Solving, Communication, Interpersonal Skills, Microsoft Excel, Power BI, Sales Force, Team Player, Initiative, Detail Oriented, Multi-Tasking, Client Engagement, Budgeting

ASSUMPTION: AIG's recruitment process is designed to assess the candidate's skills, experience, and cultural fit for the role. The typical process involves several interviews with different stakeholders, including the HR department, hiring manager, and team members. The key assessment areas focus on the candidate's problem-solving skills, analytical thinking, communication and interpersonal skills, attention to detail, and organizational skills, as well as their cultural fit and alignment with AIG's values.

🛠️ Tools & Technologies

• Microsoft Excel
• Power BI
• Sales Force
• Various project management and campaign management tools

ASSUMPTION: This role requires proficiency in Microsoft Excel, Power BI, and Sales Force, as well as experience with various project management and campaign management tools. The ideal candidate will have a strong working knowledge of these tools and be able to use them effectively to manage marketing campaigns and analyze campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Collaborative
• Inclusive
• Agile
• Responsible

Work Style:

• Results-driven
• Team-oriented
• Adaptable
• Innovative
• Detail-oriented

Self-Assessment Questions:

• Do you have experience working in a client-centric environment, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to collaborate with a diverse team to achieve a common goal, and what was the outcome?
• How do you stay organized and manage multiple projects simultaneously, and what tools or strategies do you use?

ASSUMPTION: AIG values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning. The ideal candidate will be a strong cultural fit for the organization, with a client-centric mindset, a results-driven work style, and a commitment to AIG's values and mission.

⚠️ Potential Challenges

• Managing a large marketing budget and ensuring financial targets are met
• Maximizing revenue from the Policy Owner Marketing (POM) customer database through improved customer targeting/segmentation
• Balancing multiple projects and priorities simultaneously
• Working with various internal and external stakeholders to ensure campaign implementation and ongoing campaign performance
• Adapting to changes in the market and competition

ASSUMPTION: This role presents several challenges, including managing a large marketing budget, maximizing revenue from the Policy Owner Marketing (POM) customer database, balancing multiple projects and priorities simultaneously, working with various internal and external stakeholders, and adapting to changes in the market and competition. The ideal candidate will have strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously to successfully overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to other senior executive positions in campaign management within the insurance industry, but with a focus on the Policy Owner Marketing (POM) customer database and maximizing revenue through improved customer targeting/segmentation
• Compared to other roles in the insurance industry, this position requires a strong background in direct marketing and campaign management, as well as experience working with a customer database
• Career progression in this role may lead to management or leadership positions within the Campaign Management team or other areas of the business, such as underwriting, claims, or actuarial

ASSUMPTION: This role is similar to other senior executive positions in campaign management within the insurance industry, but with a unique focus on the Policy Owner Marketing (POM) customer database and maximizing revenue through improved customer targeting/segmentation. The ideal candidate will have a strong background in direct marketing and campaign management, as well as experience working with a customer database. Career progression in this role may lead to management or leadership positions within the Campaign Management team or other areas of the business, such as underwriting, claims, or actuarial.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase product holdings among existing customers
• Conducting a comprehensive analysis of campaign performance and providing proactive support to business to highlight improvement opportunities and/or resolve problems
• Managing the end-to-end process for launching a new product or campaign, including liaising with internal and external stakeholders

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Senior Executive - Campaign Management role. The ideal candidate will have experience in developing and implementing targeted marketing campaigns, conducting campaign analysis, and managing the end-to-end process for launching new products or campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns that the team works on, and what are the key challenges in managing these campaigns?
• How does the team collaborate with other departments, such as underwriting, claims, or actuarial, to ensure the success of marketing campaigns?
• What opportunities are there for professional development and growth within the Campaign Management team and across the broader organization?
• How does AIG support work-life balance for its employees, particularly in a role that may require occasional overtime?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company, as well as to assess their fit for the position. The ideal candidate will be curious, engaged, and proactive in seeking out information and insights to inform their decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in direct marketing and campaign management, as well as strong analytical skills and problem-solving abilities
• Write a clear and concise cover letter that demonstrates your communication and interpersonal skills, as well as your enthusiasm for the role and the company
• Prepare examples of your work, such as campaign plans, analysis reports, or other relevant documents, to showcase your skills and experience
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.