📌 Core Information
🔹 Job Title: Senior Executive, Channels Marketing (2yrs Contract)
🔹 Company: Samsung Electronics
🔹 Location: Mapletree Business City, Singapore, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing channel partner communications and marketing deliverables
- Developing strong relationships with channel partners
- Supporting key launch campaigns and driving integrated marketing communications initiatives
- Working in an agile environment and helping implement new processes
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on building strong relationships with channel partners.
📋 Key Responsibilities
✅ Manage end-to-end marketing deliverables for channel partners, ensuring materials are delivered accurately and on time.
✅ Develop and maintain strong relationships with channel partners, understanding their marketing objectives and aligning Samsung initiatives.
✅ Collaborate closely with the sales team to ensure marketing objectives and ROI align with partner sales goals.
✅ Plan and execute co-marketing activities, including promotions, product launches, and joint campaigns.
✅ Monitor partner performance against agreed KPIs, providing regular updates and optimization recommendations.
✅ Support the wider IMC team in the planning and execution of Samsung’s key launch campaigns.
✅ Drive 360 IMC initiatives, from planning through to execution and optimization.
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a focus on driving successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree, preferably in Marketing or Business studies
Experience: Minimum of 3-5 years of consumer marketing and retail experience required
Required Skills:
- Relationship building and management
- Strong business acumen, analytical, and communication skills
- Comfortable in a flexible, fluid, and occasionally ambiguous operating environment
- Strong team player who can build good collaborative relationships with key stakeholders
Preferred Skills:
- Prior experience in the telco or technology sector
- Prior experience in Asia-Pacific regional marketing
- Prior hands-on experience in planning and implementation of 360-degree marketing campaigns, digital marketing, and e-Commerce
- Prior hands-on experience in planning and implementation of 360-degree marketing campaigns and CRM strategy, plan, and execution
ASSUMPTION: Candidates with a strong marketing background, experience in channel partner management, and familiarity with the technology sector will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated, based on market research for similar roles in Singapore)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time position, with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Singapore. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the competitive electronics and technology industry, with a strong focus on innovation and market leadership.
Company Size: Samsung Electronics is a large multinational corporation, with over 500 employees in Singapore alone. This means there are ample opportunities for career growth and development.
Founded: Samsung Electronics was founded in 1938 and has since grown into a global leader in the electronics industry.
Company Description:
- Samsung Electronics is a global leader in consumer electronics, information technology, and mobile communications.
- The company is committed to creating innovative products and services that enhance people's lives and contribute to a better society.
- Samsung Electronics is dedicated to fostering a culture of innovation, collaboration, and continuous learning.
Company Specialties:
- Consumer electronics
- Information technology
- Mobile communications
- Semiconductors
- Display solutions
Company Website: http://www.samsung.com/fr/business
ASSUMPTION: Samsung Electronics is a well-established company with a strong global presence, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The candidate will report directly to the Head of Channels Marketing and work closely with cross-functional teams, including sales and marketing.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on high-impact campaigns and projects
- Exposure to a global brand and diverse team
ASSUMPTION: This role offers strong potential for career growth and development within a large, multinational organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Mapletree Business City, Singapore
Office Location(s): Mapletree Business City, Singapore
Geographic Context:
- Singapore is a major global hub for technology and innovation
- The office is located in a bustling business district with easy access to public transportation and amenities
- Singapore offers a multicultural environment with a high quality of life
Work Schedule: Standard office hours, with the possibility of occasional overtime or flexible work arrangements for specific projects
ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on innovation and results-driven outcomes.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant stakeholders
- Final interview with the Head of Channels Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Channel partner management and relationship building
- Campaign execution and project management
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience, with a focus on channel partner management and campaign execution
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Samsung Electronics and their marketing strategies to demonstrate your understanding of the business
ATS Keywords: Channel Partner Management, Marketing Strategy, Campaign Execution, Relationship Building, Stakeholder Communication, Project Management, Digital Marketing, E-Commerce, CRM
ASSUMPTION: The application process is competitive, with a strong focus on relevant marketing experience and a proven track record of success in channel partner management and campaign execution.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People
- Excellence
- Change
- Co-prosperity
Work Style:
- Collaborative and team-oriented
- Results-driven and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with key stakeholders?
- Can you provide an example of a successful marketing campaign you've worked on, and how you optimized it for maximum impact?
- How do you stay organized and manage multiple projects or tasks simultaneously?
ASSUMPTION: Samsung Electronics values a collaborative, results-driven, and adaptable work style, with a strong focus on innovation and continuous learning.
⚠️ Potential Challenges
- Managing multiple channel partners with varying objectives and priorities
- Keeping up with the fast-paced and ever-evolving technology industry
- Balancing strategic planning with hands-on campaign execution
- Working in a large, matrixed organization with diverse stakeholders
ASSUMPTION: This role presents unique challenges that require strong relationship-building skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on channel partner management and requires a strong understanding of the retail and telco sectors
- Compared to other marketing roles, this position offers a unique blend of strategic planning and hands-on campaign execution
- Career progression in this role could lead to senior marketing management positions or other strategic roles within the organization
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on campaign execution, with a strong focus on channel partner management and relationship building.
📝 Sample Projects
- Developing and executing a co-marketing campaign with a major telco partner to launch a new Samsung smartphone
- Managing a team of marketing specialists to create and distribute targeted promotional materials for a range of Samsung products
- Analyzing partner performance data to identify trends and optimize marketing strategies for improved ROI
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, with a focus on channel partner management and campaign execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Samsung Electronics in the Asia-Pacific region?
- Can you describe the team structure and dynamics for this role?
- How does Samsung Electronics support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Samsung Electronics measure the success of its channel partner marketing initiatives?
ASSUMPTION: These interview questions help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on channel partner management and campaign execution
- Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your strategic thinking and hands-on execution skills
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
