📌 Core Information
🔹 Job Title: Senior Executive, Content Marketing
🔹 Company: Informa Group Plc.
🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content strategy for trade exhibitions
- Creating high-quality, impactful content across multiple channels
- Collaborating with internal stakeholders and external partners
- Overseeing and guiding internal and external content writers
- Conducting audience research, competitor analysis, and market trend assessments
ASSUMPTION: This role requires a strategic thinker who can balance hands-on content creation with stakeholder management, ensuring all deliverables meet the highest quality standards and drive measurable results.
📋 Key Responsibilities
✅ Develop and execute a robust content strategy to support marketing campaigns for trade exhibitions, ensuring alignment with business objectives
✅ Conduct audience research, competitor analysis, and market trend assessments to inform content creation and identify opportunities
✅ Collaborate with internal teams and external stakeholders to align content strategies with broader campaign objectives
✅ Produce high-quality content tailored to multiple channels, including email marketing, social media, websites, press releases, blogs, editorials, and marketing collateral
✅ Ensure all content is aligned with the brand voice, consistent in tone and style, and tailored to audience needs
✅ Brief, oversee, and provide guidance to internal and external content writers, ensuring their work aligns with the overall content strategy, brand guidelines, and marketing objectives
✅ Review, edit, and provide constructive feedback on content to maintain quality and effectiveness
✅ Establish strong relationships with external agencies, freelance writers, or other contributors to ensure timely and seamless content delivery
✅ Plan, execute, and analyze content-driven campaigns to meet strategic objectives, with a focus on audience engagement, lead generation, and conversions
✅ Monitor content performance across channels, using data insights to optimize strategies and improve outcomes
✅ Collaborate with designers, digital marketers, and marketing teams to deliver cohesive campaigns
✅ Stay updated on industry trends, competitor activities, and audience preferences to identify new content opportunities
✅ Leverage analytics tools to track campaign performance and inform future strategies
ASSUMPTION: This role requires a strong understanding of content marketing principles, digital marketing techniques, and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: Proven experience (5+ years) in content marketing, content strategy, or a related role, preferably within B2B marketing or event promotion
Required Skills:
- Exceptional writing and editing skills, with the ability to adapt tone and style for diverse audiences and platforms
- Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
- Proficiency with content management systems (CMS), email marketing platforms, and social media tools
- Advanced understanding of SEO best practices and keyword research
- Analytical mindset with experience using tools like Google Analytics to measure and optimize content performance
- Creativity and innovation in developing content strategies and storytelling approaches
Preferred Skills:
- Experience promoting trade exhibitions or other large-scale events
- Knowledge of CRM platforms and their application in content marketing
- Familiarity with basic graphic design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing and content creation skills, as well as a proven track record of driving measurable results in a content marketing role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Content Marketing role in Kuala Lumpur, the estimated salary range is RM 150,000 - RM 250,000 per year (approximately USD 35,000 - USD 58,000).
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and career growth
- Dynamic and inclusive work environment
Working Hours: Full-time position, typically working 40 hours per week, with flexibility for occasional overtime or remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, United Kingdom.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, such as Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.
- Informa offers a fantastic, inclusive community of colleagues across 30 countries, providing flexibility and freedom to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a large, global company with a diverse range of brands and markets, offering numerous opportunities for career growth and development within the information services industry.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing or a similar position within the organization
Work Arrangement: On-site position with potential for occasional remote work or flexibility
Growth Opportunities:
- Potential to lead and mentor junior content creators as the team grows
- Opportunities to expand responsibilities and take on additional projects or leadership roles
- Chance to work on high-impact campaigns and initiatives within the company's diverse portfolio of brands and markets
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, expand responsibilities, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): Suite 5-01, Level 5, Sunway VISIO Tower, Lingkaran SV, Sunway Velocity, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant urban environment with a mix of modern and traditional culture
- The office is located in the Sunway Velocity area, a bustling commercial and retail district with easy access to public transportation and amenities
- Kuala Lumpur offers a tropical climate with high temperatures and humidity year-round, with the wettest months typically being October to March
Work Schedule: Full-time position with standard office hours, typically 9:00 AM to 6:00 PM, Monday through Friday, with flexibility for occasional overtime or remote work as needed
ASSUMPTION: The office environment at Informa Group Plc. is modern, professional, and collaborative, with a focus on fostering creativity and innovation among its employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers, focusing on the candidate's content marketing experience, strategic thinking, and cultural fit
- Final round interview with senior leadership, focusing on the candidate's long-term fit within the organization and potential for growth
- Background check and reference verification
Key Assessment Areas:
- Content creation and strategy development skills
- Ability to work effectively in a fast-paced, collaborative environment
- Cultural fit and alignment with the company's values and mission
- Potential for growth and leadership within the role and the organization
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience, strategic thinking, and relevant skills for this role
- Include specific examples of your content creation and strategy development work, demonstrating your ability to drive measurable results
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team environment
- Research the company and its brands to demonstrate your understanding of the business and your enthusiasm for the role
ATS Keywords: Content Strategy, Content Creation, Digital Marketing, SEO, Email Marketing, Social Media, Project Management, Analytics, B2B Marketing, Event Promotion, Brand Voice, Stakeholder Management
ASSUMPTION: The interview process at Informa Group Plc. is comprehensive and designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Social Media Tools (e.g., Hootsuite, Buffer)
- SEO Tools (e.g., Google Analytics, SEMrush)
- Project Management Tools (e.g., Asana, Trello)
- Basic Graphic Design Tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and the candidate's experience and expertise.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Helps them learn more, know more, and do more
- Fosters an inclusive and collaborative work environment
- Embraces innovation and continuous learning
Work Style:
- Dynamic and fast-paced, with a focus on driving results and meeting deadlines
- Collaborative and team-oriented, with a strong emphasis on stakeholder management and communication
- Data-driven and analytical, with a focus on measuring and optimizing content performance
- Creative and innovative, with a willingness to explore new ideas and approaches
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful content strategies in a B2B marketing or event promotion context?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple stakeholders?
- Do you have strong analytical skills and a data-driven approach to content creation and optimization?
- Are you comfortable working independently and taking initiative to drive results?
ASSUMPTION: Informa Group Plc. values candidates who are strategic thinkers, strong communicators, and effective collaborators, with a passion for driving results and continuous learning.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced environment
- Keeping up with industry trends, competitor activities, and audience preferences to inform content strategies
- Maintaining a high standard of quality and consistency across multiple content channels and platforms
- Adapting to a dynamic work environment and shifting priorities
ASSUMPTION: The role of Senior Executive, Content Marketing at Informa Group Plc. presents unique challenges and opportunities for growth, requiring a strong candidate with a proven track record in content marketing and a willingness to adapt and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other senior-level content marketing positions within the information services industry, with a focus on strategy development, content creation, and stakeholder management
- However, this role is unique in its focus on supporting marketing campaigns for trade exhibitions, requiring a strong understanding of event promotion and the ability to work effectively in a fast-paced, collaborative environment
- Career paths for this role may include progression to director-level positions within the content marketing or event promotion fields, or transition to related roles within the organization, such as digital marketing or brand management
ASSUMPTION: The Senior Executive, Content Marketing role at Informa Group Plc. offers a unique opportunity for career growth and development within the information services industry, with a focus on strategy, creativity, and stakeholder management.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for a major trade exhibition, including audience research, competitor analysis, and market trend assessments
- Creating high-quality, impactful content for multiple channels, including email marketing, social media, websites, press releases, blogs, editorials, and marketing collateral
- Managing a team of internal and external content writers to ensure alignment with the overall content strategy, brand guidelines, and marketing objectives
- Planning, executing, and analyzing content-driven campaigns to meet strategic objectives, with a focus on audience engagement, lead generation, and conversions
- Conducting regular market research and analysis to identify new content opportunities and optimize existing strategies
ASSUMPTION: The Senior Executive, Content Marketing role at Informa Group Plc. offers a wide range of projects and initiatives, requiring a strong candidate with a diverse skill set and a willingness to adapt and learn in a dynamic environment.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing campaigns for trade exhibitions and the role's involvement in their planning and execution?
- How does this role collaborate with internal teams and external stakeholders to ensure content aligns with broader campaign objectives?
- What are the primary challenges and opportunities for content marketing within the information services industry, and how does this role address them?
- How does the company support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns, and how does this role track and optimize content performance?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Informa's careers portal
- Tailor your resume and cover letter to highlight your content marketing experience, strategic thinking, and relevant skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team environment
- Research the company and its brands to demonstrate your understanding of the business and your enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
