📌 Core Information
🔹 Job Title: Senior Executive - Digital Marketing
🔹 Company: John Keells Group
🔹 Location: Colombo, Sri Lanka
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content for digital platforms
- Overseeing social media accounts and analyzing performance
- Collaborating with other teams for cohesive messaging
- Monitoring campaign performance and informing future strategies
ASSUMPTION: This role requires a strong focus on digital marketing strategies and a deep understanding of social media platforms.
📋 Key Responsibilities
✅ Develop engaging content for digital platforms, including social media, WhatsApp communications, websites, and email campaigns
✅ Oversee social media accounts, engage with followers, and analyze performance metrics to improve engagement
✅ Monitor and analyze campaign performance using analytics tools to assess effectiveness and inform future strategies
✅ Collaborate with other teams to ensure cohesive messaging and branding across all digital channels
ASSUMPTION: The role may require occasional weekend work or late hours to manage campaigns and respond to social media engagement.
🎯 Required Qualifications
Education: A Postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or Degree in Marketing or Business Management
Experience: 2 years of experience in a marketing position and has executed campaigns on social media
Required Skills:
- Strong interpersonal and communication skills
- Fluency in three languages (preferred)
- Ability in decision making and implementing to planned timelines
- A flair for creativity and innovation
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of content management systems
ASSUMPTION: Candidates with additional language skills may have an advantage in this role, given the diverse customer base in Sri Lanka.
💰 Compensation & Benefits
Salary Range: The salary range for this role is LKR 150,000 - 250,000 per annum, based on industry standards for a senior executive role in digital marketing in Colombo.
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts on John Keells Group products and services
Working Hours: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to manage campaigns and respond to social media engagement.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: John Keells Group is a holding company with a diverse portfolio of businesses across seven industry sectors, including Leisure, Property, Transportation, Consumer Food, Retail, Financial Services, and IT & Plantations.
Company Size: With over 18,000 employees, John Keells Group is one of the largest employers in Sri Lanka, offering a wide range of career opportunities.
Founded: Established in 1870, John Keells Group has a rich history and a strong reputation in the Sri Lankan market.
Company Description:
- John Keells Group is Sri Lanka's largest listed conglomerate, with a heritage of over 150 years
- The Group is a driver and an integral part of the Sri Lankan economy, with a presence in 7 industry sectors
- John Keells CG Auto is the official distributor of BYD passenger vehicles, parts, and services in Sri Lanka
Company Specialties:
- Airlines & Aviation
- Food & Beverages
- Integrated Logistics
- Property & Real Estate
- City Hotels & Restaurants
- Holidays & Tours
- Plantations & Commodities
- Resorts & Spas
- Financial Services
- IT Services & BPO
- Ports & Shipping
- and Retail & Loyalty
Company Website: http://www.keells.com
ASSUMPTION: Working for John Keells Group offers opportunities for career growth and development within a large, diversified organization.
📊 Role Analysis
Career Level: This role is a senior executive position, reporting directly to the Head of Marketing or a similar role.
Reporting Structure: The role may oversee junior marketing executives and/or interns, depending on the team structure.
Work Arrangement: The role is on-site, with the possibility of remote work for specific tasks or projects, as approved by the manager.
Growth Opportunities:
- Progression to a managerial or leadership role within the marketing department
- Expansion of responsibilities to include additional digital marketing channels or campaigns
- Opportunities to work on cross-functional projects with other departments within the John Keells Group
ASSUMPTION: The role offers opportunities for professional development and growth within the marketing department and the broader John Keells Group organization.
🌍 Location & Work Environment
Office Type: The role is based at the John Keells Group headquarters in Colombo, with a modern, professional work environment.
Office Location(s): No. 117, Sir Chittampalam A. Gardiner Mawatha, Colombo 00200, Sri Lanka
Geographic Context:
- Colombo is the commercial capital and largest city in Sri Lanka, with a population of over 750,000
- The city is known for its vibrant culture, historic sites, and modern amenities
- Colombo offers a mix of urban and suburban living options, with easy access to beaches, parks, and other recreational facilities
Work Schedule: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to manage campaigns and respond to social media engagement.
ASSUMPTION: Living and working in Colombo offers a unique blend of cultural experiences, modern conveniences, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the John Keells Group careers portal
- Phone or video screening to assess communication skills and cultural fit
- Face-to-face interview with the hiring manager and/or other team members to discuss the role, responsibilities, and expectations
- Background check and reference verification for the final candidate
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and interpersonal skills
- Creativity and innovation
- Problem-solving and decision-making abilities
- Alignment with John Keells Group values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare examples of successful social media campaigns you have managed or contributed to
- Research John Keells Group and BYD to demonstrate your understanding of the company and its products
ATS Keywords: Digital Marketing, Social Media Management, Content Development, Analytics, Marketing Campaigns, Branding, Communication Skills, Creativity, Innovation
ASSUMPTION: The application process for John Keells Group is competitive, and candidates should demonstrate their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Analytics tools (Google Analytics, Hootsuite Insights, Sprout Social, etc.)
- Content management systems (WordPress, Drupal, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Responsibility
- Customer Focus
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you align with John Keells Group's values of integrity, excellence, and innovation?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proven track record of successful digital marketing campaigns?
ASSUMPTION: Candidates who demonstrate a strong fit with John Keells Group's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Adapting to a fast-paced, dynamic work environment
- Balancing the demands of multiple stakeholders, including internal teams and external clients
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a demanding, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Manager position in other organizations
- However, the role at John Keells Group may offer additional opportunities for growth and development within a large, diversified organization
- Candidates should research similar roles in the market to understand the competitive landscape and benchmark their expectations
ASSUMPTION: Comparing this role to similar positions in the market can help candidates understand the unique opportunities and challenges it offers.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new BYD vehicle model in Sri Lanka
- Analyzing the performance of a marketing campaign and providing data-driven recommendations for improvement
- Collaborating with the design team to create engaging, on-brand content for social media platforms
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the role may involve, providing candidates with a better understanding of the day-to-day work.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for John Keells Group and BYD?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates a candidate's interest in and preparation for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare examples of successful social media campaigns you have managed or contributed to
- Research John Keells Group and BYD to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
