📌 Core Information
🔹 Job Title: Senior Executive, Digital Marketing (Ecommerce)
🔹 Company: Marina Bay Sands
🔹 Location: Centennial Tower, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing cross-channel digital marketing campaigns to drive visitor acquisition, engagement, and conversions
- Coordinating campaign launches and managing stakeholder relationships
- Developing user journey frameworks and personalization strategies
- Conducting research and analysis to inform campaign direction and optimize performance
- Collaborating with external agencies and internal teams to ensure seamless campaign execution
ASSUMPTION: This role requires a strong background in digital marketing and experience with various channels to effectively plan and execute campaigns that drive results.
📋 Key Responsibilities
✅ Campaign Planning and Personalization: Plan and execute cross-channel campaigns, coordinate campaign launches, develop user journey frameworks, and propose audience segments for targeting
✅ Performance Marketing: Support traffic acquisition initiatives, optimize conversion rates, and drive cost efficiencies across business units and markets
✅ Analytics: Conduct regular performance analysis, identify insights for optimization, and ensure best practices in tagging and tracking
ASSUMPTION: This role requires a data-driven approach to marketing, with a strong focus on performance analysis and optimization.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or a related field
Experience: Minimum 3 years in a digital marketing role supporting search, programmatic display, social, email, etc.
Required Skills:
- Solid understanding of current online marketing concepts, strategy, and best practices
- Strong analytical skills with the ability to deliver actionable recommendations
- Ability to troubleshoot and problem solve in a fast-paced environment
- Proficient in web analytics and reporting tools (Google Analytics, or similar)
- Well organized and proactive with excellent attention to detail
- Prior experience in project and stakeholder management
- Excellent communication skills (verbal and written)
- Fluent in writing and speaking English
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the hospitality industry
ASSUMPTION: Candidates with experience in ecommerce and a strong understanding of the hospitality industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standards for a mid-senior level digital marketing role in Singapore range from SGD 7,000 to 12,000 per month. The exact salary for this role may vary based on experience and qualifications.
Benefits:
- Competitive salary package
- Performance-based bonuses
- Employee discounts at Marina Bay Sands outlets
- Learning and development opportunities
- Health insurance and wellness programs
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Marina Bay Sands is a leading integrated resort in Singapore, offering a wide range of entertainment, dining, and retail options, as well as meetings and events facilities.
Company Size: Large (10,001+ employees). As a large organization, Marina Bay Sands offers ample opportunities for career growth and development.
Founded: 2010. Marina Bay Sands has been a prominent figure in Singapore's skyline and hospitality scene since its inception.
Company Description:
- Marina Bay Sands is an architectural marvel and the crown jewel of Singapore's skyline
- Offers exceptional dining, retail, and entertainment choices, as well as a year-round calendar of signature events and festivals
- Committed to sustainability and social impact through its Sands ECO360 and Sands Cares initiatives
Company Specialties:
- Hospitality
- Entertainment
- Meetings and incentives
- Conventions and exhibitions
- Shopping
- ArtScience Museum
- Food and beverage
- Celebrity chef restaurants
Company Website: http://www.marinabaysands.com
ASSUMPTION: Marina Bay Sands' diverse offerings and commitment to sustainability make it an attractive employer for candidates seeking a dynamic and socially responsible work environment.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced digital marketing professionals looking to take on more responsibility and drive campaign performance.
Reporting Structure: The Senior Executive, Digital Marketing will report directly to the Digital Marketing Manager and work closely with various internal teams and external agencies.
Work Arrangement: On-site, full-time position with standard office hours and occasional flexibility for overtime as needed.
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to work on high-profile campaigns and events
- Access to learning and development programs to enhance digital marketing skills
ASSUMPTION: This role offers ample opportunities for career growth and development within the digital marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, integrated resort setting with state-of-the-art facilities and amenities.
Office Location(s): Centennial Tower, Singapore
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia
- Known for its tropical climate, clean streets, and extensive greenery
- Offers a vibrant food scene, diverse cultural attractions, and a high quality of life
Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional overtime as needed.
ASSUMPTION: The work environment at Marina Bay Sands is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and relevant team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Digital marketing expertise and campaign planning skills
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Cultural fit and alignment with Marina Bay Sands' values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Marina Bay Sands' business and how your skills align with the role's requirements
- Prepare examples of successful digital marketing campaigns you've worked on and the results you've achieved
ATS Keywords: Digital Marketing, Campaign Planning, Performance Marketing, Analytics, Web Analytics, Stakeholder Management, Project Management, Ecommerce, Hospitality, Marina Bay Sands
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Excellence
- Respect
- Fairness
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong attention to detail and a data-driven approach to decision-making?
ASSUMPTION: Candidates who align with Marina Bay Sands' values and work style are more likely to succeed in this role and contribute to the organization's success.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced and dynamic nature of the hospitality industry
- Adapting to changes in marketing trends and technologies
- Working in a high-pressure environment with tight deadlines
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to change in this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Digital Marketing Specialist in other organizations, but with a focus on ecommerce and the unique aspects of the hospitality industry
- Industry-specific context: The hospitality industry is highly competitive and dynamic, with a strong focus on customer experience and personalization
- Career path comparison: This role can lead to advancement opportunities in digital marketing management or other related fields within the organization
ASSUMPTION: Candidates should research similar roles in the hospitality industry and consider how their skills and experience align with the requirements of this position.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive online bookings for a hotel promotion
- Analyzing customer data to identify trends and optimize marketing strategies for a restaurant chain
- Collaborating with external agencies to create and launch a social media campaign for an upcoming event
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the results they achieved during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams and departments within the organization?
- What are the most challenging aspects of working in digital marketing within the hospitality industry?
- How does Marina Bay Sands support the professional development of its employees?
- What are the opportunities for growth and advancement within the digital marketing team and the broader organization?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization, and their commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of Marina Bay Sands' business and how your skills align with the role's requirements
- Prepare examples of successful digital marketing campaigns you've worked on and the results you've achieved
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
