🔹 Job Title: Senior Executive, Digital Marketing (Ecommerce)
🔹 Company: Marina Bay Sands
🔹 Location: Centennial Tower, Singapore
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of current online marketing concepts, strategy, and best practices. The ideal candidate will have experience in digital marketing, with a focus on search, programmatic display, social, email, and other relevant channels.
✅ Campaign Planning and Personalization: Plan and execute cross-channel campaigns based on overall strategy to acquire new visitors, engage them with relevant content, and convert them. Coordinate campaign launch to ensure all timelines are met. Develop user journey framework to create appropriate cross-channel digital strategies with messaging and audience segments based on user interest and engagement.
✅ Performance Marketing: Support initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign-related targets across all business units in all key markets while keeping an eye on cost efficiencies. Optimize conversion rates and KPIs through data-driven performance marketing.
✅ Analytics: Coordinate and support regular reporting and channel performance analysis. Analyze results and effectiveness of campaigns to identify insights that can improve future campaign performance. Ensure best practices in tagging to effectively track campaign performance.
ASSUMPTION: This role requires strong analytical skills and the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies.
Education: Bachelor’s Degree in Marketing or other related field
Experience: Minimum 3 years in a digital marketing role supporting search, programmatic display, social, email, etc.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the hospitality industry and knowledge of the Singapore market may be beneficial for this role.
Salary Range: Based on industry standards for a Senior Executive role in digital marketing in Singapore, the estimated salary range is SGD 7,000 - 10,000 per month. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required based on project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and performance. The benefits package is competitive and may include health insurance, retirement plans, and other perks.
Industry: Hospitality. Marina Bay Sands is a leading integrated resort in Singapore, offering a wide range of entertainment, dining, and retail options.
Company Size: 10,001+ employees. As one of the largest players in the hospitality industry, Marina Bay Sands offers a dynamic work environment with ample opportunities for growth and development.
Founded: Marina Bay Sands was established in 2010 and has since become an iconic landmark in Singapore.
Company Description:
Company Specialties:
Company Website: http://www.marinabaysands.com
ASSUMPTION: Marina Bay Sands is a well-established company in the hospitality industry, offering a wide range of entertainment, dining, and retail options. The company is committed to being a good corporate citizen and providing equal opportunities for its employees.
Career Level: Senior Executive. This role is a senior-level position within the digital marketing team, reporting directly to the Head of Digital Marketing.
Reporting Structure: This role does not have direct reports but will collaborate with various internal teams and external agencies to ensure seamless campaign execution and optimized performance.
Work Arrangement: On-site. This role requires a physical presence at the Marina Bay Sands office in Centennial Tower, Singapore.
Growth Opportunities:
ASSUMPTION: While not explicitly stated, this role offers opportunities for career progression within the digital marketing team or other departments within the company. The dynamic work environment and wide range of entertainment, dining, and retail options at Marina Bay Sands provide ample opportunities for professional growth and development.
Office Type: Corporate office. The Marina Bay Sands office in Centennial Tower is a modern, corporate office environment.
Office Location(s): Centennial Tower, Singapore
Geographic Context:
Work Schedule: Standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required based on project demands.
ASSUMPTION: The work environment at Marina Bay Sands is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The office in Centennial Tower is a modern, corporate office environment, offering easy access to public transportation, shopping, dining, and entertainment options.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Campaign Planning, Performance Marketing, Analytics, Data Analysis, Project Management, Stakeholder Management, Communication Skills, Web Analytics, Problem Solving, Attention to Detail, Audience Segmentation, Conversion Optimization, Research Skills, Creative Strategy, Cost Efficiency
ASSUMPTION: The application process for this role is likely to involve multiple interviews, assessing the candidate's digital marketing expertise, analytical skills, project management skills, and cultural fit. Tailoring the resume and cover letter to highlight relevant experience and skills is essential for success in the application process.
ASSUMPTION: The tools and technologies required for this role are industry-standard and may include Google Analytics, Adobe Experience Cloud, social media platforms, email marketing platforms, and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Marina Bay Sands values a collaborative, data-driven, and innovative work style. Candidates who are comfortable working in a team-oriented environment, using data to inform decision-making, and driving results are likely to be a good fit for this role.
ASSUMPTION: This role may present challenges in managing multiple stakeholders, keeping up with the latest digital marketing trends, balancing the demands of multiple business units and key markets, and working in a fast-paced, dynamic environment with tight deadlines.
ASSUMPTION: While this role is similar to a Senior Digital Marketing Manager or Senior Marketing Manager with a focus on digital channels, it is specific to the hospitality industry and requires experience in digital marketing for ecommerce and integrated resorts. Career progression in this role may lead to a Head of Digital Marketing or similar leadership position within the company.
ASSUMPTION: Sample projects for this role may include developing and executing cross-channel digital marketing campaigns, analyzing campaign performance data, and collaborating with internal teams and external agencies to ensure seamless campaign execution and optimized performance.
ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the team structure and dynamics, the role's contribution to the overall digital marketing strategy, key priorities for the first 90 days, professional growth and development opportunities, and the company's approach to work-life balance.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.