📌 Core Information
🔹 Job Title: Senior Executive, Digital Marketing SEA
🔹 Company: PUMA Group
🔹 Location: PUMA Malaysia, Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing performance marketing campaigns across various platforms to support E-commerce for PUMA SEA
- Setting up and optimizing Meta campaigns, including catalogue sales, conversion, store traffic, and awareness objectives
- Delivering regular reports of campaign results, including data analysis and evaluation of KPIs
- Collaborating with cross-functional teams to drive E-commerce growth in the Southeast Asia region
ASSUMPTION: This role requires a high level of autonomy and hands-on execution, with a focus on driving results through data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Set up and track investment on Meta campaigns across various objectives, such as catalogue sales, conversion, store traffic, and awareness
✅ Optimize Meta campaigns to maximize performance and efficiency
✅ Deliver regular reports of campaign results, including data analysis and evaluation of KPIs
✅ Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives
✅ Stay up-to-date with industry trends and best practices in digital marketing and E-commerce
ASSUMPTION: This role involves a significant amount of data analysis and reporting, as well as continuous optimization and improvement of marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in e-commerce, business management, or a related field
Experience: Prior experience of running Shopee Ads, Lazada Ads, Meta Ads (Google Ads will be a plus point)
Required Skills:
- Understanding of Lazada and Shopee Seller Center platform
- Proficiency in Meta platform and Google platform
- Fluency in English (written and verbal)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with Google Ads
- Fluency in a second language (e.g., Mandarin, Bahasa Indonesia, Vietnamese)
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: While not explicitly stated, experience with E-commerce platforms and a strong understanding of digital marketing KPIs are likely to be essential for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level digital marketing role in Kuala Lumpur, the estimated salary range is RM 8,000 - RM 12,000 per month. This range takes into account the candidate's experience level, the company's size, and the region's cost of living.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on PUMA products
- Opportunities for professional development and growth
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience. Benefits may also vary based on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: PUMA Group operates in the retail industry, specializing in the design, development, sale, and marketing of footwear, apparel, and accessories. The company focuses on performance and sport-inspired lifestyle products across categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
Company Size: PUMA Group has over 10,000 employees worldwide, making it a large corporation with significant resources and global reach. This size offers opportunities for career growth and exposure to diverse markets and cultures.
Founded: PUMA was founded in 1948 and has since grown into a leading global sports brand, collaborating with renowned designers and athletes to create innovative products and drive sporting legacy.
Company Description:
- PUMA is committed to pushing sport and culture forward by creating fast products for the world’s fastest athletes
- The company offers a wide range of performance and sport-inspired lifestyle products, catering to various sports and consumer preferences
- PUMA's commitment to innovation, quality, and sustainability sets it apart in the competitive retail landscape
Company Specialties:
- Footwear
- Apparel
- Accessories
- Performance and lifestyle products
- Collaborations with athletes, designers, and brands
Company Website: http://about.puma.com/en/careers
ASSUMPTION: PUMA Group's large size and global presence offer applicants the opportunity to work in a dynamic, multicultural environment with extensive resources and growth potential.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have 2-5 years of experience in digital marketing, with a focus on performance marketing and E-commerce.
Reporting Structure: The Senior Executive, Digital Marketing SEA will report directly to the Regional Marketing Manager for Southeast Asia and collaborate with cross-functional teams, including E-commerce, Sales, and Product Management.
Work Arrangement: This is an on-site position, requiring the candidate to be based in Kuala Lumpur, Malaysia. The role may involve occasional travel to other Southeast Asian markets for meetings, events, or training purposes.
Growth Opportunities:
- Progression to a regional or global marketing role within PUMA Group
- Expansion of responsibilities to include additional markets or product categories
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Given PUMA Group's global presence and diverse product offerings, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: PUMA Malaysia operates a modern, professional office environment, fostering collaboration and innovation among its employees.
Office Location(s): PUMA Malaysia, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant multicultural environment with a mix of modern and traditional influences
- The city is a major hub for business, finance, and entertainment in Southeast Asia, providing ample opportunities for networking and professional growth
- Kuala Lumpur's strategic location makes it an ideal base for managing digital marketing efforts across the Southeast Asia region
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed. The role may require occasional weekend or evening work to support marketing campaigns or events.
ASSUMPTION: Kuala Lumpur's strategic location, vibrant culture, and extensive business network make it an attractive base for managing digital marketing efforts across Southeast Asia.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager and/or team members to discuss the candidate's qualifications, experience, and fit for the role
- Background check and reference verification for the final candidate
Key Assessment Areas:
- Digital marketing expertise and experience
- Data analysis and reporting skills
- Communication and collaboration skills
- Cultural fit and alignment with PUMA Group's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on performance marketing and E-commerce
- Tailor your resume and cover letter to emphasize your fit for the role and the company's values
- Prepare examples of your work, such as campaign reports or case studies, to demonstrate your skills and accomplishments
- Research PUMA Group's products, markets, and competitors to show your understanding of the business and industry
ATS Keywords: Digital Marketing, Performance Marketing, E-commerce, Meta Ads, Google Ads, Shopee Ads, Lazada Ads, Data Analysis, KPI Evaluation, Campaign Optimization, Investment Tracking, Reporting, English Fluency
ASSUMPTION: PUMA Group's application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and business objectives.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Shopee Seller Center
- Lazada Seller Center
- Data analysis and reporting tools (e.g., Excel, Google Analytics)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing and E-commerce. Familiarity with these tools is essential for success in the position.
👔 Cultural Fit Considerations
Company Values:
- BE DRIVEN: PUMA encourages its employees to be passionate, ambitious, and committed to driving results and continuous improvement
- BE VIBRANT: The company fosters a dynamic, creative, and inclusive work environment that celebrates diversity and encourages innovation
- BE TOGETHER: PUMA promotes collaboration, teamwork, and a strong sense of community among its employees, with a focus on supporting one another's success
- BE YOU: The company values individuality, authenticity, and the unique perspectives that each employee brings to the organization
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance
Self-Assessment Questions:
- Do I have a strong passion for driving results and continuous improvement in a fast-paced environment?
- Am I comfortable working collaboratively with cross-functional teams and communicating effectively to achieve common goals?
- Do I have a data-driven mindset and a strong analytical skill set to inform decision-making and optimize performance?
- Do I embrace individuality, authenticity, and the unique perspectives that each employee brings to the organization?
ASSUMPTION: PUMA Group's values and work style are designed to foster a dynamic, inclusive, and high-performing work environment that supports the success of both individual employees and the organization as a whole.
⚠️ Potential Challenges
- The role requires a high level of autonomy and self-motivation, with a focus on driving results through data-driven decision making and continuous optimization
- The digital marketing landscape is constantly evolving, requiring the candidate to stay up-to-date with industry trends and best practices
- The role may involve occasional travel to other Southeast Asian markets for meetings, events, or training purposes
- The work schedule may require occasional weekend or evening work to support marketing campaigns or events
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges and demands, requiring the ideal candidate to be adaptable, resilient, and committed to driving results.
📈 Similar Roles Comparison
- This role is unique in its focus on driving E-commerce growth in the Southeast Asia region through performance marketing campaigns
- While similar roles may exist in other markets or industries, the specific requirements and context of this role make it distinct and valuable within PUMA Group's organization
- Career progression in this role may lead to opportunities in regional or global marketing positions within the company
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on the Southeast Asia region and E-commerce growth sets it apart within PUMA Group's organization.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive E-commerce sales during a major sporting event
- Optimizing Meta campaign performance through A/B testing and data analysis to maximize return on investment
- Collaborating with cross-functional teams to launch a new product line and drive awareness and sales through targeted digital marketing campaigns
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the role, as well as the opportunity to drive significant impact on the business through effective digital marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the digital marketing landscape in the Southeast Asia region and how this role contributes to driving E-commerce growth?
- How does this role collaborate with other teams within PUMA Group, such as E-commerce, Sales, and Product Management?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does PUMA Group support the professional development and growth of its employees, particularly in the digital marketing and E-commerce space?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?
ASSUMPTION: These key questions are designed to provide insight into the role's context, priorities, and growth opportunities, as well as the company's culture and support for employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, performance marketing, and E-commerce
- Prepare examples of your work, such as campaign reports or case studies, to demonstrate your skills and accomplishments
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
