📌 Core Information
🔹 Job Title: Senior Executive/Executive (Digital Marketing & Experience)
🔹 Company: Singapore University of Social Sciences
🔹 Location: Singapore
🔹 Job Type: Full-time, Hybrid
🔹 Category: Higher Education
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strengthening the university's digital marketing and communications efforts
- Managing key digital touchpoints, including the SUSS website and social media platforms
- Conceptualizing and creating engaging, audience-centric content
- Collaborating with internal stakeholders and external vendors to ensure smooth operations and align with user experience best practices
- Tracking and reporting digital performance metrics against KPIs and campaign objectives
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on digital engagement and storytelling.
📋 Key Responsibilities
✅ Manage key digital touchpoints, including the SUSS website, employee portal, and social media platforms, to support the university’s brand and communication goals.
✅ Collaborate with internal stakeholders (e.g., IT, content owners) and external vendors to ensure the website operates smoothly and is aligned with user experience best practices.
✅ Support internal teams in developing campaign landing pages, digital forms, and website content updates.
✅ Assist in SEO/SEM, email marketing, social media campaigns, and data-driven initiatives to improve campaign effectiveness.
✅ Track and report digital performance metrics against KPIs and campaign objectives.
✅ Conceptualise and create engaging, audience-centric content (e.g., social media posts, short-form videos, web copy) aligned with our content strategy.
✅ Actively engage with social media followers and grow our online communities by sparking meaningful conversations.
✅ Proactively gather and curate unique content from across SUSS departments and schools.
✅ Collaborate with agencies and temporary staff to co-create content, ensuring all assets meet brand and platform guidelines.
✅ Monitor social media trends, audience behaviour, and competitor activities to inform future content strategies.
✅ Support the department in streamlining content workflows and improving efficiency through automation and process enhancement.
✅ Contribute to university-wide events and other team-related initiatives as needed.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Diploma or bachelor’s degree in digital media, Communications, Marketing, or related fields.
Experience: 2-4 years of relevant experience, with at least 1 year in hands-on digital marketing or content roles.
Required Skills:
- Strong storytelling and copywriting skills, with a good eye for what works across platforms and audiences
- Thrives in a growing, fast-paced environment with evolving structures
- Familiar with social media platforms, digital tools, and content creation software (e.g., Canva, Adobe Creative Suite)
- Knowledge of CMS (Sitefinity preferred), Google Analytics, SEO/UX best practices is a plus
- Excellent time management and organisational skills
- A proactive, positive attitude and a willingness to grow with the team
Preferred Skills:
- Experience with creative production, working with agencies, and developing clear, concise campaign briefs
- Keen sense for trends and strong creative judgment
ASSUMPTION: Candidates should have a strong foundation in digital marketing and content creation, with a willingness to adapt to a dynamic environment.
💰 Compensation & Benefits
Salary Range: SGD 5,000 - 7,000 per month (Estimated, based on industry standards for the role and experience level)
Benefits:
- Competitive Pay Package
- Hybrid Work Arrangement (Subject to Job Role)
- Medical Benefits
- Flex Benefits
- Family Care Leaves
- Volunteer Service Leaves
- Wellness & Recreation Activities
- Lifelong Learning Opportunities
- Career Development Opportunities through Internal Job Postings and Transfers
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for the role and experience level. The benefits package is comprehensive and includes various leave options, wellness activities, and career development opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: 2005 (As the Institute for Adult Learning, now part of the Singapore University of Social Sciences)
Company Description:
- As Singapore’s first institute for lifelong learning, SUSS champions inclusivity to bring education to all and ensure they are given equal opportunities to develop to their fullest potential in our diverse learning environment.
- The Institute for Adult Learning (IAL), an autonomous institute of the Singapore University of Social Sciences, is at the forefront of building capabilities and continuing professional development for an effective, innovative, and responsive Training and Adult Education sector.
- IAL works closely and supports Adult Education professionals, businesses, human resource developers, and policy-makers through its comprehensive suite of programs and services on raising capabilities and catalyzing innovations in Continuing Education and Training (CET).
Company Specialties:
- Continuing Education and Training
- Continuing Professional Development
- Training and Adult Education
- Learning Innovation
- Research
- Adult Education
- Human Capital Management
- and Training Management
Company Website: www.suss.edu.sg
ASSUMPTION: SUSS is a unique institution focused on lifelong learning and adult education, with a strong commitment to inclusivity and diversity.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Senior Manager and Assistant Manager (Digital Marketing & Experience)
Work Arrangement: Hybrid (On-site and remote work options available)
Growth Opportunities:
- Potential career progression within the Communications team or other departments within SUSS
- Opportunities to develop skills in digital marketing, content creation, and project management
- Chance to contribute to the growth and success of a dynamic, evolving team
ASSUMPTION: This role offers opportunities for professional growth and development within a supportive and collaborative team environment.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work options available)
Office Location(s): Lifelong Learning Institute, 11 Eunos Road 8, #07-04, Singapore 408601
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia
- Singapore has a tropical rainforest climate with uniform temperatures and high humidity throughout the year
- The Lifelong Learning Institute is located in the eastern part of Singapore, with nearby amenities and public transportation options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexible hours and remote work options available)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with a supportive work environment and convenient office location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or virtual interview with the hiring manager and team members
- Background check and reference check (if required)
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing and content creation skills
- Communication and storytelling abilities
- Cultural fit and alignment with SUSS values
- Problem-solving and analytical skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research SUSS and the role to demonstrate your understanding and enthusiasm for the opportunity
ATS Keywords: Digital Marketing, Content Creation, Social Media Engagement, SEO, Campaign Management, Data Analysis, Team Collaboration, Project Management, Trend Analysis, Audience Engagement, Process Improvement, Time Management, Organizational Skills, Adaptability
ASSUMPTION: The application process focuses on assessing the candidate's skills, cultural fit, and problem-solving abilities, with a strong emphasis on digital marketing and content creation.
🛠️ Tools & Technologies
- CMS (Sitefinity preferred)
- Google Analytics
- SEO/UX best practices
- Social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter)
- Content creation software (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a focus on digital marketing and content creation.
👔 Cultural Fit Considerations
Company Values:
- Inclusivity: SUSS champions inclusivity to bring education to all and ensure they are given equal opportunities to develop to their fullest potential in our diverse learning environment.
- Lifelong Learning: SUSS advocates for the Spirit of Learning and encourages continuous growth and development.
- Collaboration: SUSS fosters a collaborative work environment that supports the growth and success of its team members.
Work Style:
- Dynamic and fast-paced, with evolving processes and structures
- Creative and innovative, with a focus on digital engagement and storytelling
- Collaborative and supportive, with a strong emphasis on teamwork and communication
- Adaptable and flexible, with a willingness to learn and grow
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-moving environment with evolving structures?
- Are you a creative thinker with a flair for crafting engaging content and narratives that excite diverse audiences?
- Are you comfortable navigating approvals and clearances while staying creative, agile, and solutions-focused?
- Are you resourceful, detail-oriented, and unafraid to experiment and learn on the go?
ASSUMPTION: SUSS values a dynamic, collaborative, and adaptable work environment, with a strong emphasis on creativity, innovation, and inclusivity.
⚠️ Potential Challenges
- Managing multiple digital touchpoints and stakeholders simultaneously
- Keeping up with the fast-paced nature of digital marketing and content creation
- Balancing creative and analytical tasks effectively
- Adapting to evolving processes and structures within a growing team
- Working with external vendors and agencies to ensure brand and platform consistency
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique to SUSS, focusing on digital marketing and content creation within the higher education sector
- Compared to other digital marketing roles, this position emphasizes storytelling, audience engagement, and trend analysis specific to the higher education context
- Career progression in this role may lead to specialized positions within SUSS or related institutions, focusing on digital marketing and communications
ASSUMPTION: This role offers a unique blend of digital marketing and content creation within the higher education sector, with opportunities for specialized career progression.
📝 Sample Projects
- Developing and executing a social media campaign to promote SUSS's lifelong learning programs and initiatives
- Creating engaging content for SUSS's website and digital platforms, highlighting the university's unique offerings and success stories
- Managing the SUSS website and ensuring it operates smoothly, aligns with user experience best practices, and reflects the university's brand and communication goals
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives within this role, focusing on digital marketing, content creation, and stakeholder collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role contribute to SUSS's overall digital marketing and communications strategy?
- What are the most challenging aspects of this role, and how can I best prepare to tackle them?
- How does SUSS support the professional growth and development of its team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does SUSS foster a culture of inclusivity and diversity within its team and among its students?
ASSUMPTION: These interview questions help assess the role's expectations, growth opportunities, and cultural fit, providing valuable insights for candidates.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research SUSS and the role to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
