📌 Core Information
🔹 Job Title: Senior Executive, Marketing
🔹 Company: AirAsia
🔹 Location: Guangzhou, Guangdong, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting China Marketing team in executing branding and marketing campaigns
- Increasing brand awareness and preference while driving seat sales and sales value
- Collaborating with cross-functional teams for smooth campaign execution
- Conducting market research and analysis to evaluate trends and competition
ASSUMPTION: This role requires a proactive and creative individual who can work independently and align marketing plans with business objectives.
📋 Key Responsibilities
✅ Responsible for the creation, development, and execution of local marketing campaigns to achieve business objectives
✅ Reports to the Marketing Manager and assists in accomplishing major marketing initiatives
✅ Works closely with cross-functional teams to align campaign schedules and ensure smooth execution
✅ Utilizes creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner
✅ Conducts market research and analysis to evaluate trends, brand awareness, and competition
✅ Assists with ad-hoc day-to-day tasks as required by the team
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical tasks to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related discipline
Experience: Experience within the airline, travel, or hospitality industries or similar consumer goods business is ideal but not necessary
Required Skills:
- Excellent analytical skills and ability to understand business financials
- A love for travel and a keen understanding of different cultures
- Excellent verbal and written English
- Strong commercial acumen and result orientation
- Ability to work independently with little supervision
Preferred Skills:
- Experience in the airline, travel, or hospitality industries
- Fluency in Mandarin
ASSUMPTION: Candidates with relevant industry experience and strong analytical skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Executive role in Guangzhou, the estimated salary range is CNY 250,000 - 350,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Key medical and insurance benefits
- Maternity expenses
- Flexible work arrangement
- Health and fitness amenities
- Paid time off
- Wellness programmes
- Childcare amenities
- Financial resources and career growth programmes
- Free flights, unlimited discounted flights, and exclusive discounts with partners
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) and occasional weekend work as needed
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: AirAsia operates in the competitive and dynamic airline industry, focusing on low-cost travel and connecting people in Asean
Company Size: AirAsia is a large organization with over 10,000 employees, offering ample opportunities for growth and collaboration
Founded: AirAsia was founded in 2001 and has since grown to become a world-class brand with a strong presence in Asean
Company Description:
- AirAsia is a leading low-cost airline that connects people and transforms lives in Asean
- The company offers a unique Allstar culture that celebrates individuality and diversity
- AirAsia is committed to celebrating all individuals and creating an inclusive work environment
Company Specialties:
- Aviation
- Digital
- Business Intelligence & Insights
- Duty Free & Merchandise
- E-Commerce
- Innovation & Technology
- Logistics
- Travel
- Lifestyle
- FinTech
- Aviation Engineering
Company Website: http://www.airasia.com
ASSUMPTION: AirAsia's large size and diverse offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position with opportunities for growth into senior roles
Reporting Structure: The Senior Executive, Marketing reports directly to the Marketing Manager and works closely with cross-functional teams
Work Arrangement: This role is on-site, with flexible work arrangements available
Growth Opportunities:
- Progression to Senior Marketing Manager or other senior marketing roles
- Expansion into related fields such as digital marketing, e-commerce, or business intelligence
- Opportunities to work on regional or global projects and gain international experience
ASSUMPTION: Successful candidates in this role will have opportunities to grow within the marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: AirAsia's Guangzhou office is a modern, collaborative workspace with a vibrant and dynamic atmosphere
Office Location(s): Guangzhou, Guangdong, China
Geographic Context:
- Guangzhou is the capital of Guangdong province and the third-largest city in China
- The city is a major transportation hub and a significant economic center in South China
- Guangzhou offers a mix of traditional Chinese culture and modern urban life
Work Schedule: Standard office hours with occasional weekend work as needed
ASSUMPTION: Guangzhou's vibrant culture and AirAsia's dynamic work environment create an engaging and stimulating work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with the hiring manager and relevant team members
- Background check and final offer
Key Assessment Areas:
- Marketing strategy and campaign planning
- Analytical skills and data-driven decision-making
- Cultural awareness and understanding of the local market
- Communication and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed or contributed to
- Research AirAsia's marketing strategies and be ready to discuss how you can contribute to their success
- Demonstrate your understanding of the local market and cultural nuances
ATS Keywords: Marketing campaigns, brand awareness, market research, analytical skills, creative thinking, communication skills, team collaboration, consumer trends, result orientation, independent work, cultural understanding, execution skills
ASSUMPTION: AirAsia's hiring process is designed to assess candidates' marketing skills, cultural awareness, and fit with the company's values and culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is beneficial but not always required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Integrity
- Respect
- Excellence
- Fun
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Culturally aware and sensitive
Self-Assessment Questions:
- How do you align with AirAsia's company values, and can you provide examples from your past experiences?
- How do you approach working with diverse teams and understanding different cultural perspectives?
- Can you describe a time when you had to adapt to a significant change in your work environment or project scope?
ASSUMPTION: AirAsia values candidates who demonstrate a strong fit with their company culture and a willingness to adapt and grow in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously and meeting tight deadlines
- Adapting to a fast-paced and ever-changing work environment
- Working with diverse teams and stakeholders with varying priorities and expectations
- Navigating the competitive airline industry and staying up-to-date with market trends
ASSUMPTION: Successful candidates will be proactive, adaptable, and able to thrive in a dynamic and challenging work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on local campaign execution and less on strategic planning
- AirAsia's marketing department is highly collaborative and cross-functional, offering opportunities to work with various teams and gain diverse experience
- This role provides a clear career path to senior marketing positions within the company
ASSUMPTION: Candidates should consider their preferences for strategic planning, campaign execution, and team collaboration when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a local marketing campaign to drive brand awareness and seat sales
- Conducting market research to evaluate competitors' marketing strategies and identify opportunities for AirAsia
- Collaborating with cross-functional teams to launch a new product or service and create targeted marketing materials
ASSUMPTION: These sample projects illustrate the mix of strategic, creative, and analytical tasks required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to AirAsia's overall marketing strategy, and how will my work impact the company's success?
- Can you describe the team structure and dynamics within the marketing department?
- How does AirAsia support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?
- How does AirAsia foster a culture of diversity, inclusion, and collaboration within its teams?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed or contributed to
- Research AirAsia's marketing strategies and be ready to discuss how you can contribute to their success
- Follow up with AirAsia's HR department one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
