📌 Core Information
🔹 Job Title: Senior Executive, Marketing
🔹 Company: ST Engineering Group
🔹 Location: Jurong East, Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing marketing campaigns across various channels
- Optimizing digital campaign performance
- Creating compelling content for marketing materials and digital platforms
- Developing sales enablement materials
- Collaborating with creative teams and external agencies
- Organizing events and promotions to boost brand awareness
- Monitoring and reporting on the effectiveness of marketing initiatives
- Delivering presentations on ST Engineering's cybersecurity solutions and services
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on digital marketing and content creation.
📋 Key Responsibilities
✅ Coordinate and manage marketing campaigns across various channels
✅ Track and optimize the performance of digital campaigns
✅ Create compelling content for marketing materials and digital platforms
✅ Develop sales enablement materials, including presentations, brochures, and social posts
✅ Collaborate with creative teams and external agencies
✅ Assist in organizing events and promotions to boost brand awareness
✅ Monitor and report on the effectiveness of marketing initiatives
✅ Generate event reports for after-action reviews
✅ Align with the marketing communications team to synchronize corporate branding, messaging, and the company's strategic direction
✅ Deliver engaging and informative presentations on ST Engineering's cybersecurity solutions and services
✅ Conduct product demonstrations and marketing briefings for potential clients and partners
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in administration, sales, or marketing
Required Skills:
- Proven experience in marketing campaigns and digital marketing
- Excellent written and verbal communication skills
- High attention to detail
- Ability to work effectively both in a team and independently
- Proficient in Microsoft applications (Word, Excel, Outlook)
- Strong organizational skills
- Ability to work under pressure
Preferred Skills:
- Experience using SEO best practices
- Familiarity with CRM software
- Event planning experience
ASSUMPTION: Candidates with a strong academic background in marketing, coupled with relevant work experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: SGD 5,000 - 7,000 per month (Estimated based on industry standards for mid-level marketing roles in Singapore)
Benefits:
- Medical and dental benefits
- Retirement benefits
- Employee discounts on ST Engineering products and services
- Training and development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours based on project demands
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Engineering Services, with a focus on cybersecurity and defence
Company Size: 10,001+ employees (Global presence, with a significant presence in Singapore)
Founded: 1967, with a rich history in engineering and technology
Company Description:
- ST Engineering is a global technology, defence, and engineering group with offices across Asia, Europe, the Middle East, and the U.S.
- The company uses technology and innovation to solve real-world problems and improve lives.
- ST Engineering ranks among the largest companies listed on the Singapore Exchange.
Company Specialties:
- Aerospace
- Land Systems
- Marine
- Engineering
- Technology
- Innovation
- Defence
- Smart Cities
- Robotics
- Public Security
- Digital Technologies
- Aviation
- Artificial Intelligence
- and Cybersecurity
Company Website: https://www.stengg.com
ASSUMPTION: ST Engineering's diverse portfolio and global presence offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with flexible hours based on project demands
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into other areas of the business, such as defence or smart cities
- International assignments, given ST Engineering's global presence
ASSUMPTION: This role offers a clear career path for ambitious marketing professionals looking to grow within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): Jurong East, Singapore
Geographic Context:
- Jurong East is a bustling industrial estate with easy access to public transportation
- The area is home to numerous multinational corporations and tech companies
- ST Engineering's campus offers a range of amenities, including food and beverage outlets, a gym, and recreational facilities
Work Schedule: Full-time (40 hours per week), with flexible hours based on project demands
ASSUMPTION: The Jurong East location provides a dynamic work environment with ample opportunities for networking and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the marketing team
Key Assessment Areas:
- Marketing campaign management skills
- Digital marketing expertise
- Communication and presentation skills
- Cultural fit and alignment with ST Engineering's values
Application Tips:
- Highlight relevant marketing campaign experience and achievements
- Tailor your resume to emphasize skills and experiences relevant to this role
- Prepare a portfolio showcasing your content creation and design skills
- Research ST Engineering's cybersecurity offerings and be prepared to discuss how your marketing skills can drive growth in this area
ATS Keywords: Marketing campaigns, digital marketing, content creation, sales enablement, event planning, SEO, Microsoft applications
ASSUMPTION: ST Engineering's hiring process is thorough and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM software (e.g., Salesforce, HubSpot)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Results-driven and accountable
Self-Assessment Questions:
- How do you stay updated with the latest marketing trends and technologies?
- Can you provide an example of a successful marketing campaign you've managed, and what made it successful?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: ST Engineering values employees who are innovative, customer-focused, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest marketing trends and technologies
- Working with diverse stakeholders, including external agencies and partners
- Adapting to a large, global organization with a matrix reporting structure
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning, and effective communication and collaboration.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Specialist role in a smaller organization, but with the added benefit of working for a global engineering giant
- Compared to other marketing roles in the defence and cybersecurity industries, this role offers a unique opportunity to work on cutting-edge technology and innovative solutions
- Career progression in this role could lead to management or specialist positions in other areas of the business, such as defence or smart cities
ASSUMPTION: This role offers a unique blend of marketing experience, with the potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new cybersecurity product launch
- Creating a series of blog posts and whitepapers to establish thought leadership in the cybersecurity industry
- Managing a virtual event or webinar, including speaker coordination, technical setup, and post-event follow-up
ASSUMPTION: These sample projects illustrate the diverse range of marketing activities and responsibilities in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for ST Engineering's cybersecurity division?
- What opportunities are there for professional development and growth within the marketing department and the wider organization?
- How does ST Engineering support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing campaign experience and achievements
- Prepare a portfolio showcasing your content creation and design skills
- Research ST Engineering's cybersecurity offerings and be prepared to discuss how your marketing skills can drive growth in this area
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
