Senior Executive, Paid Social

📌 Core Information

🔹 Job Title: Senior Executive, Paid Social

🔹 Company: Just Global

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Anywhere in home country)

🚀 Job Overview

Key aspects of this role include:

• Supporting paid social strategy, optimization, and execution for select accounts
• Leading campaign execution process and ensuring internal standards compliance
• Collaborating with cross-functional teams and stakeholders
• Keeping pace with social media industry trends and developments

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills. It's ideal for a motivated individual looking to grow their career in paid social marketing.

📋 Key Responsibilities

✅ Supporting the development of client paid social strategies

✅ Integrating paid social campaigns into clients’ overall media plan

✅ Developing campaign goal projections and forecasting

✅ Providing strategic and executional support to team members

✅ Troubleshooting issues and working with online partners to resolve them

✅ Setting up and organizing ads in various platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

✅ Setting up and organizing tracking links for social campaigns

✅ Supporting regular budget pacing and monitoring for live campaigns

✅ Assisting with weekly, monthly, and quarterly campaign reports

✅ Maintaining quality control and ensuring projects and campaigns are executed accurately and efficiently

✅ Coordinating with the wider Media Team on planning and monthly actualizations

✅ Ensuring tactics and vendors utilized are GDPR compliant and following internal processes and procedures

✅ Exhibiting the ability to anticipate and solve problems

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and project management. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in a digital marketing environment, with 1+ years of experience with paid social platforms

Required Skills:

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape
• Active listening
• Ad platforms: LinkedIn, Meta, Twitter
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Presentation skills
• Prioritizing
• Problem-solving
• Solutions oriented
• Stakeholder management
• Storytelling
• Upwards management

Preferred Skills:

• Experience with other platforms: Asana, Basis, Nexelus

ASSUMPTION: Candidates with a strong foundation in B2B marketing, experience with paid social platforms, and a proven track record of driving results are encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible Working Policy
• Market-leading Employment Benefits
• Discretionary Profit Share

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Executive role in paid social marketing in India. Actual compensation may vary based on skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Just Global operates in the Advertising Services industry, focusing on full-funnel solutions from brand to demand to ABM for Enterprise B2B clients.

Company Size: Just Global has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Just Global was founded in 1996 and has since grown into a global agency with offices and service hubs around the world.

Company Description:

• Just Global delivers integrated marketing solutions across strategy, media, creative, content, and analytics
• The agency combines AI and human expertise to innovate at scale and personalize every engagement
• Just Global is driven by a vision to Reinvent B2B and deliver exceptional business results as true partners to their customers

Company Specialties:

• Media buying
• Digital media
• Lead generation
• Search marketing
• Social media
• Media and audience research
• Data analytics
• Media strategy
• SEO
• Content
• Programmatic
• Paid social
• Strategy
• Technology
• Content Creation
• Creative
• ABM
• Content marketing
• Business Insights

Company Website: justglobal.com

ASSUMPTION: Just Global's global presence and full-funnel approach to marketing provide unique opportunities for growth and learning in this role.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to grow their career in paid social marketing. It offers opportunities for career progression within the agency.

Reporting Structure: The Senior Executive, Paid Social reports directly to the Media Team and works closely with cross-functional teams and stakeholders.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from anywhere in the candidate's home country.

Growth Opportunities:

• Learning and developing skills in paid social marketing and B2B advertising
• Gaining experience working with global clients and cross-functional teams
• Potential career progression within the agency's growing marketing department

ASSUMPTION: This role offers a unique opportunity to gain experience working with global clients and collaborating with cross-functional teams in a dynamic and growing agency environment.

🌍 Location & Work Environment

Office Type: Remote (Work from anywhere in the candidate's home country)

Office Location(s): India (Remote)

Geographic Context:

• India has a large and growing digital marketing industry, with numerous opportunities for career growth and development
• The remote work arrangement allows for flexibility and work-life balance
• The company's global presence provides opportunities to work with international clients and teams

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote work arrangement and flexible scheduling provide a work-life balance that can be beneficial for candidates with personal commitments or those looking to minimize commute time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the department head or director
• Background check and offer extension

Key Assessment Areas:

• Understanding of paid social marketing and B2B advertising
• Problem-solving skills and ability to think strategically
• Communication and collaboration skills
• Attention to detail and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of paid social marketing and B2B advertising in your application materials
• Prepare examples of your past work or projects that showcase your skills and accomplishments
• Research the company and be prepared to discuss how your background and skills align with their mission and values

ATS Keywords: Paid Social, B2B Marketing, Media Planning, Media Activation, Vendor Landscape, Cross-Functional Teams, Stakeholder Management, Campaign Execution, Internal Standards, Problem-Solving

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company. Preparation and research are key to success in the interview process.

🛠️ Tools & Technologies

• Ad platforms: LinkedIn, Meta, Twitter, Facebook, Instagram, Pinterest
• Analytics platforms: Google Analytics, Adobe Analytics
• Project management tools: Asana, Basis, Nexelus

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Cultivate Relationships
• Be One Team
• Strive for Brilliance

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to learning and growth

Self-Assessment Questions:

• Do you have a proven track record of building strong relationships with clients and stakeholders?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have a growth mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Just Global values candidates who are strong communicators, collaborative team players, and committed to delivering exceptional results for their clients.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Collaborating effectively with remote teams and stakeholders
• Meeting tight deadlines and maintaining high-quality standards

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Paid Social Specialist or Paid Social Manager role, but with a greater emphasis on supporting the development of strategy and collaborating with cross-functional teams
• Compared to other marketing roles, this position requires a strong understanding of paid social marketing and B2B advertising, as well as experience with relevant tools and platforms
• Career progression in this role could lead to a Paid Social Manager or Senior Paid Social Manager position, or a broader marketing management role within the agency

ASSUMPTION: This role offers a unique opportunity to gain experience working with global clients and collaborating with cross-functional teams in a dynamic and growing agency environment.

📝 Sample Projects

• Developing a comprehensive paid social strategy for a global B2B client, including channel selection, targeting, and messaging
• Executing a multi-channel paid social campaign for a product launch, including ad creation, targeting, and optimization
• Analyzing campaign performance data and providing insights and recommendations to optimize future campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other teams and departments within the agency?
• What opportunities are there for growth and development in this role?
• How does the company support work-life balance for remote employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on paid social marketing and B2B advertising
• Prepare examples of your past work or projects that showcase your skills and accomplishments
• Research the company and be prepared to discuss how your background and skills align with their mission and values
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.