Senior Executive Product Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Executive Product Marketing Specialist

🔹 Company: FieldAssist

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive Go-To-Market strategies for new product launches and feature releases
• Collaborating with Sales, Customer Success, and Product teams to execute product launch and feature release plans
• Creating sub-vertical product presentations with detailed use cases and tracking the performance of new launches
• Driving impact numbers in testimonials and success stories for products and features
• Working in a dynamic, innovative, and collaborative culture where ideas matter

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in product marketing, preferably in the B2B SaaS industry.

📋 Key Responsibilities

✅ Create Go-to-Market (GTM) Playbook

• Devise a go-to-market strategy to achieve overall business targets by collaborating with sales, CS, and product teams
• Prepare compelling plays for multiple buyer personas, solving for differentiated business needs
• Drive teams with sales plays and GTM campaigns to achieve organizational goals
• Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook
• Create and implement comprehensive GTM strategies for new product launches and feature releases, ensuring timely execution and optimal market impact
• Develop Sub Vertical Product Presentations with Use Cases

ASSUMPTION: The successful candidate will have a proven track record in creating and executing successful GTM strategies, with a strong focus on driving business results through effective collaboration with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred but not required

Experience: 2-4 years of product marketing experience, preferably in B2B SaaS

Required Skills:

• Proven ability to create impactful marketing content, including presentations, videos, and use cases
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Familiarity with B2B SaaS industry and market trends
• Ability to work effectively in a fast-paced, dynamic environment

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: The ideal candidate will possess a unique blend of strategic thinking, creativity, and strong analytical skills, with a proven ability to drive business results through effective marketing campaigns.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on industry standards for a role of this level and experience in the B2B SaaS industry in Gurugram, Haryana)

Benefits:

• Comprehensive health insurance
• Retirement plan contributions
• Generous vacation and leave policies
• Professional development opportunities
• Dynamic and collaborative work environment

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the B2B SaaS industry in Gurugram, Haryana. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Sales Force Automation (SFA) and Secondary Sales Automation (SSA) for the FMCG and CPG industries

Company Size: Medium (201-500 employees), offering a dynamic and collaborative work environment where ideas matter

Founded: 2014, with a strong focus on innovation and growth

Company Description:

• FieldAssist is the leading sales automation platform tailored specifically for FMCG and CPG brands
• Empowers brands to sell smarter, execute faster, and achieve remarkable growth through real-time data insights, streamlined field operations, and optimized Route-to-Market strategies
• Serves clients like Coca-Cola, Beiersdorf, Mars, Philips, Vivo, and many more across more than 15 countries

Company Specialties:

• Sales Force Automation (SFA)
• Secondary Sales Automation (SSA)
• SFA, FMCG, Apparel, Retail, Consumer Goods, SaaS Platform, Distributor Management System (DMS), Modern Trade, General Trade, CPG, GT/MT, and Sales & Distribution Transformation

Company Website: https://www.fieldassist.com

ASSUMPTION: FieldAssist's focus on innovation, collaboration, and growth provides an excellent environment for professionals seeking to advance their careers in the B2B SaaS industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the organization as a whole

Reporting Structure: The Senior Executive Product Marketing Specialist will report directly to the Head of Marketing or a similar role, depending on the organization's structure

Work Arrangement: On-site, with flexible work arrangements available, such as remote work or hybrid options, depending on the organization's policies

Growth Opportunities:

• Advancement within the marketing department, such as promotions to Manager or Director of Product Marketing
• Expansion into other areas of the business, such as Sales or Customer Success, based on the candidate's interests and skills
• Professional development opportunities, including training, workshops, and mentorship programs

ASSUMPTION: The successful candidate will have a strong desire to grow both personally and professionally, taking on new challenges and responsibilities as they arise.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities

Office Location(s): Gurugram, Haryana, India (Headquarters), with additional offices in Mumbai, Maharashtra, India, and Bengaluru, Karnataka, India

Geographic Context:

• Gurugram, Haryana, India, is a major technology hub and home to many leading B2B and B2C companies
• The region offers a competitive job market, with numerous opportunities for professional growth and development
• The cost of living in Gurugram is relatively high compared to other cities in India, with a higher cost of living index (COLI) of 145.3 (as of 2021)

Work Schedule: Standard office hours, with flexibility for remote work or hybrid arrangements, depending on the organization's policies

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic office environment and be open to flexible work arrangements, such as remote work or hybrid options.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal or LinkedIn
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and technical interviews with marketing and cross-functional team members
• Final round interviews with senior leadership, focusing on strategic thinking and problem-solving skills
• Background and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Creativity and innovation in marketing campaigns
• Analytical and data-driven decision-making
• Collaboration and teamwork with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
• Research the company and its products to demonstrate your understanding of their business and industry
• Practice common marketing interview questions and prepare thoughtful responses

ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Content Development, Cross-Functional Collaboration, Market Insights, Customer Experience, Presentation Skills, Video Production, Case Studies, Testimonials, Success Stories, Communication Skills, B2B SaaS, Data Analysis, Product Launches

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and analytical skills, as well as their ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Project management tools (e.g., Asana, Trello, Jira)
• Presentation software (e.g., PowerPoint, Google Slides)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, project management tools, and data analysis tools, with a strong focus on driving business results through effective marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation: FieldAssist fosters a culture of continuous improvement and embraces new ideas and technologies
• Collaboration: The company encourages open communication and teamwork, with a focus on collective success
• Customer-centricity: FieldAssist prioritizes understanding and meeting the needs of its clients and their customers

Work Style:

• Dynamic and fast-paced, with a strong focus on results and performance
• Data-driven and analytical, with a emphasis on informed decision-making
• Collaborative and team-oriented, with a emphasis on collective success

Self-Assessment Questions:

• How do you approach generating innovative ideas for marketing campaigns?
• Can you describe a time when you had to collaborate with a cross-functional team to achieve a common goal?
• How do you stay organized and manage your time when working on multiple projects simultaneously?

ASSUMPTION: The ideal candidate will be a strong cultural fit for FieldAssist, with a passion for innovation, collaboration, and customer-centricity, and a proven ability to thrive in a dynamic, fast-paced work environment.

⚠️ Potential Challenges

• The role may require occasional travel to client sites or industry events
• The fast-paced nature of the role may result in tight deadlines and high workloads at times
• The candidate may need to manage multiple projects simultaneously, requiring strong organizational skills and time management
• The role may require working with diverse teams and stakeholders, with varying expectations and communication styles

ASSUMPTION: The successful candidate will be adaptable, resilient, and able to thrive in a dynamic, fast-paced work environment, with a strong focus on results and performance.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on strategic thinking, collaboration, and data-driven decision-making
• The B2B SaaS industry offers numerous opportunities for professional growth and development, with a strong focus on innovation and technology
• FieldAssist's focus on the FMCG and CPG industries provides unique challenges and rewards, with a strong emphasis on customer-centricity and market understanding

ASSUMPTION: The ideal candidate will have experience in the B2B SaaS industry and a strong understanding of the FMCG and CPG markets, with a passion for driving business results through effective marketing campaigns.

📝 Sample Projects

• Developing and executing a successful go-to-market strategy for a new product launch, resulting in a 30% increase in sales within the first quarter
• Creating a comprehensive marketing campaign to improve customer satisfaction scores by 20% within six months
• Designing and implementing a sales enablement program that increased sales productivity by 15% within the first year

ASSUMPTION: The successful candidate will have a proven track record of driving business results through effective marketing campaigns, with a strong focus on strategic thinking, collaboration, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to product marketing and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that the company has executed, and what made it effective?
• How does the company measure the success of its marketing efforts, and how is this role expected to contribute to those metrics?
• What are the biggest challenges facing the marketing department currently, and how does this role address those challenges?

ASSUMPTION: The ideal candidate will be curious, engaged, and proactive, with a strong desire to understand the company's marketing strategy and contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
• Research the company and its products to demonstrate your understanding of their business and industry
• Practice common marketing interview questions and prepare thoughtful responses
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.