Senior Executive, Programmatic

📌 Core Information

🔹 Job Title: Senior Executive, Programmatic

🔹 Company: Just Global

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Anywhere in home country)

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of omnichannel strategy and execution across in-house platforms for select accounts
• Leading the process of getting campaigns live and running correctly while ensuring adherence to internal standards and processes
• Collaborating with cross-functional teams to ensure strong senior client relationships
• Staying updated with platform improvements and new offerings in the programmatic space

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong communication skills to manage client relationships and optimize campaigns.

📋 Key Responsibilities

✅ Assist with developing client omnichannel strategies, integrating omnichannel campaigns into clients’ overall media plan

✅ Assist with developing campaign goal projections/forecasting based on historical performance and future campaign initiatives

✅ Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds

✅ Troubleshoot issues/concerns and work with online partners to resolve as needed

✅ Support in-platform maintenance and optimizations

✅ Work closely with Analytics and Ad Ops team to ensure all tagging is properly executed

✅ Support regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery

✅ Research, test, and evaluate new data providers, DSP’s and other partners

✅ Support analysis of reports within native platforms, excel or Datorama and offer recommended optimizations for improving campaign performance

✅ Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients

✅ Coordinate with the wider media team on planning and monthly actualizations

✅ Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements

✅ Exhibit the ability to anticipate and solve problems

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and troubleshooting, requiring strong problem-solving skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in a digital marketing environment, agency and/or client experience, with 1+ years of experience with programmatic platforms

Required Skills:

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Vendor landscape
• Active listening
• Ad platforms: The Trade Desk / DV360
• Analytics platforms: Google Analytics, Adobe Analytics
• Challenge mediocrity
• Commercially astute
• Eye for detail
• Organized
• Other platforms: Asana, Basis, Nexelus
• Presentation skills
• Prioritizing
• Problem-solving
• Solutions oriented
• Stakeholder management
• Storytelling
• Upwards management

Preferred Skills:

• Experience with additional ad and analytics platforms
• Fluency in additional languages

ASSUMPTION: Strong communication, analytical, and problem-solving skills are crucial for success in this role, along with a solid understanding of the B2B marketing landscape and programmatic platforms.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and market standards for the role)

Benefits:

• Flexible Working Policy
• Market-leading Employment Benefits
• Discretionary Non-contractual Profit Share

Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement

ASSUMPTION: The salary range is estimated based on market standards for a Senior Executive role in the programmatic advertising field in India.

📌 Applicant Insights

🔍 Company Context

Industry: Just Global operates in the Advertising Services industry, focusing on full-funnel solutions from brand to demand to ABM for Enterprise B2B clients.

Company Size: Just Global has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1996, with headquarters in Emeryville, California, and offices around the world.

Company Description:

• Just Global delivers services across strategy, media, creative, content, and analytics to break down marketing silos and drive performance.
• The agency combines AI and human expertise to innovate at scale, personalizing and measuring every engagement.
• Just Global is recognized among the leading global B2B agencies, driven by a vision to Reinvent B2B and deliver exceptional business results as true partners to their customers.

Company Specialties:

• Media buying
• Digital media
• Lead generation
• Search marketing
• Social media
• B2B campaigns
• Media and audience research
• Data analytics
• Media strategy
• SEO
• Content
• Programmatic
• Paid social
• Strategy
• Technology
• Content Creation
• Creative
• ABM
• Content marketing
• Business Insights

Company Website: justglobal.com

ASSUMPTION: Just Global's global presence and full-funnel approach provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals looking to advance their careers in programmatic advertising and B2B marketing.

Reporting Structure: The Senior Executive, Programmatic reports directly to the Programmatic Lead or similar role within the organization.

Work Arrangement: This role offers a flexible, remote-friendly work arrangement, allowing employees to work from anywhere in their home country.

Growth Opportunities:

• Expanding knowledge of programmatic platforms and B2B marketing strategies
• Developing leadership and management skills by mentoring junior team members
• Potential career progression into senior management or specialist roles within the organization

ASSUMPTION: This role offers a blend of strategic and operational responsibilities, providing ample opportunities for career growth and learning.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from anywhere in the home country

Office Location(s): India (Remote)

Geographic Context:

• India has a thriving digital marketing industry with numerous opportunities for growth and learning
• The remote work arrangement allows for a flexible work-life balance
• Just Global's global presence provides opportunities to work with international clients and teams

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work arrangement

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while the global presence of the company offers diverse learning opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager or team

Key Assessment Areas:

• Programmatic platform knowledge and experience
• B2B marketing strategy and understanding
• Problem-solving skills and attention to detail
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the B2B marketing landscape and programmatic platforms in your application materials
• Prepare for behavioral and technical interview questions related to the role's responsibilities and required skills

ATS Keywords: Programmatic, B2B marketing, media planning, media activation, vendor landscape, ad platforms, analytics platforms, stakeholder management, storytelling, problem-solving

ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the number of applicants. Stay flexible and prepared for various assessment formats.

🛠️ Tools & Technologies

• The Trade Desk
• DV360
• Google Analytics
• Adobe Analytics
• Asana
• Basis
• Nexelus
• Datorama

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Be prepared to demonstrate your proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Cultivate Relationships
• Be One Team
• Strive for Brilliance

Work Style:

• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and accountable

Self-Assessment Questions:

• How do you build rapport with clients and team members?
• Can you provide an example of a time when you had to anticipate and solve a problem in a programmatic campaign?
• How do you ensure the quality and accuracy of your work while managing multiple projects and deadlines?

ASSUMPTION: Just Global values a strong cultural fit, with an emphasis on collaboration, continuous learning, and results-driven work. Be prepared to demonstrate your alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Keeping up with the rapidly evolving programmatic landscape
• Adapting to different client needs and expectations
• Working effectively in a remote and distributed team environment

ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome successfully.

📈 Similar Roles Comparison

• Compared to other programmatic roles, this position offers more strategic responsibilities and client-facing interactions
• In the B2B marketing industry, this role provides a unique blend of strategy, execution, and client management
• Career progression opportunities may vary depending on the specific organization and its structure

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing an omnichannel strategy for a key B2B client
• Optimizing programmatic campaigns to improve performance and reduce costs
• Managing a team to execute a large-scale, multi-channel campaign for an enterprise B2B client

ASSUMPTION: These sample projects demonstrate the strategic and operational responsibilities of the Senior Executive, Programmatic role.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term growth plans?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company support the professional development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company ensure effective communication and collaboration in a remote work environment?

ASSUMPTION: These questions help assess the role's fit with your career goals, the company's culture, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions related to the role's responsibilities and required skills
• If selected, complete a technical assessment or case study to demonstrate your programmatic platform knowledge and problem-solving skills
• Follow up with the HR team one week after your interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.