Senior Executive, Programmatic

📌 Core Information 🔹 Job Title: Senior Executive, Programmatic 🔹 Company: Omnicom Media Group UK 🔹 Location: London, London, City of, United Kingdom 🔹 Job Type: On-site 🔹 Category: Advertising Services 🔹 Date Posted: 2025-04-29 🚀 Job Overview Key aspects of this role include: - End-to-end campaign activation, including planning, implementation, and reporting across both programmatic and direct IO routes to market. - Optimization of delivery and performance against campaign objectives using different data sources (DSP, CM, PowerBI). - Understanding and curiosity of the display advertising landscape, programmatic ecosystem, buying mechanics, and content verification dynamics. - Helping to translate planning briefs into media plan responses. - Timely and accurate booking and reconciliations on the agency finance system. *ASSUMPTION:* This role requires a strong understanding of digital advertising, programmatic buying, and data analysis. The ideal candidate will have experience working with various demand side platforms and digital ad technologies. 📋 Key Responsibilities ✅ End-to-end campaign activation: - Planning, implementation, and reporting across both programmatic and direct IO routes to market. ✅ Optimization of delivery and performance: - Against campaign objectives using different data sources (DSP, CM, PowerBI). ✅ Understanding and curiosity of the display advertising landscape: - Programmatic ecosystem, buying mechanics, and content verification dynamics. ✅ Helping to translate planning briefs into media plan responses: - For integrated strategies and campaigns. ✅ Timely and accurate booking and reconciliations: - On the agency finance system. *ASSUMPTION:* The ideal candidate will have experience in end-to-end campaign management, data-driven optimization, and understanding of the digital advertising landscape. 🎯 Required Qualifications Education: - Relevant degree or equivalent experience. Experience: - 2-5 years of experience in digital advertising, with a focus on programmatic and display campaigns. Required Skills: - Proficient in delivering display campaigns across various demand side platforms (DSPs) and digital ad technologies such as DV360, Google Campaign Manager, Google Analytics, Microsoft, and The Trade Desk. - Experience in managing or mentoring junior team members is preferred. Preferred Skills: - Familiarity with PowerBI or similar data visualization tools. - Knowledge of government advertising landscape. *ASSUMPTION:* The ideal candidate will have a strong background in digital advertising, with a focus on programmatic and display campaigns, and experience managing or mentoring junior team members. 💰 Compensation & Benefits Salary Range: - £40,000 - £55,000 per annum (based on experience and industry standards for similar roles in London) Benefits: - Competitive benefits package, including private healthcare, pension, and life insurance. - Generous holiday allowance. - Flexible working hours and remote work options. - Access to industry-leading training and development opportunities. Working Hours: - Full-time, 37.5 hours per week. *ASSUMPTION:* The salary range is estimated based on industry standards for similar roles in London. The benefits package is competitive and designed to attract top talent in the digital advertising industry. 📌 Applicant Insights 🔍 Company Context Industry: - Omnicom Media Group UK operates in the advertising services industry, focusing on media planning, buying, and strategy. Company Size: - Medium-sized agency with over 500 employees, providing ample opportunities for career growth and collaboration. Founded: - 1990 (as Manning Gottlieb Media), joined Omnicom network’s OMG in 1998. Company Description: - MG OMD is the second-largest media agency in the UK, known for its award-winning work and innovative campaigns. - The agency is committed to providing bespoke approaches, unprecedented insight, specialism, security, and transparency to its clients. - MG OMD is the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards, and has been named Agency of the Year in multiple prestigious awards. Company Specialties: - Planning and buying across various media channels, including digital, TV, print, and outdoor. - Data-driven insights and analytics to inform strategy and optimize performance. - Creative content solutions and production. - Media technology and programmatic expertise. - Specialist services in areas such as sports marketing, ethnic marketing, and direct response. Company Website: - Omnicom Media Group UK *ASSUMPTION:* Omnicom Media Group UK is a well-established agency with a strong reputation for delivering innovative and effective media solutions. Its size and industry standing provide ample opportunities for career growth and development. 📊 Role Analysis Career Level: - Mid-level role with opportunities for growth and progression within the agency. Reporting Structure: - The role reports directly to a Programmatic Account Director and Manager. Work Arrangement: - On-site role based in London, with potential for hybrid or remote work arrangements. Growth Opportunities: - Opportunities for career progression within the agency, including potential moves into management or specialist roles. - Access to industry-leading training and development opportunities to enhance skills and knowledge. *ASSUMPTION:* This role offers a clear path for career progression within the agency, with opportunities for growth and development in line with the individual's skills and aspirations. 🌍 Location & Work Environment Office Type: - Modern, collaborative office space in central London. Office Location(s): - Bankside 2, 90-100 Southwark Street, London, SE1 0SW, GB Geographic Context: - London, a vibrant and multicultural city with a rich history and diverse neighborhoods. - The office is located in the Bankside district, close to the River Thames and major transportation links. Work Schedule: - Standard office hours with flexibility for remote work and adjusted hours as needed. *ASSUMPTION:* The office location provides easy access to public transportation and nearby amenities, fostering a convenient and enjoyable work environment. 💼 Interview & Application Insights Typical Process: - Online application submission. - Phone or video screening. - In-person or virtual interview with the hiring manager and/or team members. - Final round interview with senior leadership. Key Assessment Areas: - Digital advertising and programmatic expertise. - Data analysis and problem-solving skills. - Communication and interpersonal skills. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability. - Research the company and its clients to demonstrate your understanding of the business and industry trends. ATS Keywords: - Programmatic Advertising, Display Campaigns, Digital Ad Technology, DV360, Google Campaign Manager, Google Analytics, Microsoft, The Trade Desk, Campaign Planning, Data Analysis, Performance Optimization, Media Planning, Team Management, Client Engagement, Financial Reconciliation, Curiosity *ASSUMPTION:* The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the agency. Demonstrating a strong understanding of the role, industry, and company will be crucial for success. 🛠️ Tools & Technologies - Demand side platforms (DSPs): DV360, Google Campaign Manager, The Trade Desk - Digital ad technologies: Google Analytics, Microsoft - Data visualization tools: PowerBI - Media planning and buying tools: Omni marketing orchestration system - Collaboration and communication tools: Microsoft Office Suite, Slack, Microsoft Teams *ASSUMPTION:* Familiarity with these tools and technologies will be essential for success in this role, as they are integral to the day-to-day responsibilities and workflows. 👔 Cultural Fit Considerations Company Values: - Craft: Delivering innovative and effective media solutions that challenge and grow clients' digital strategies. - Trust: Building strong, long-lasting relationships with clients and colleagues based on integrity, transparency, and mutual respect. - Performance: Consistently delivering high-quality work that drives results and exceeds client expectations. Work Style: - Collaborative and supportive team environment. - Fast-paced and dynamic, with a focus on innovation and continuous improvement. - Data-driven and analytical, with a strong emphasis on performance optimization. Self-Assessment Questions: - How do your personal values align with the company's core values of craft, trust, and performance? - Describe a time when you had to adapt your work style to fit a new team or project dynamic. How did you approach this change, and what was the outcome? - How do you stay up-to-date with industry trends and best practices in digital advertising and programmatic buying? *ASSUMPTION:* Assessing your cultural fit with the company's values and work style will be crucial for success in this role. Demonstrating a strong understanding of the company's culture and your ability to thrive in a dynamic, collaborative environment will be essential. ⚠️ Potential Challenges - Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management. - Keeping up with the fast-paced evolution of digital advertising and programmatic technologies. - Balancing the need for data-driven optimization with creative and strategic thinking. *ASSUMPTION:* These challenges highlight the importance of strong organizational skills, continuous learning, and a balanced approach to data-driven optimization and creative strategy in this role. 📈 Similar Roles Comparison - Role differences: This role focuses specifically on programmatic and display advertising, while similar roles in the agency may have a broader scope across various media channels. - Industry context: The UK government advertising landscape may present unique challenges and opportunities compared to other industry sectors. - Career path comparison: This role offers a clear path for career progression within the agency, with opportunities for growth and development in line with the individual's skills and aspirations. *ASSUMPTION:* Understanding the unique aspects of this role and its context within the agency and industry will be crucial for applicants to assess their fit and potential for success. 📝 Sample Projects - Developing and executing a targeted display campaign for a government client, optimizing performance based on real-time data analysis. - Collaborating with the creative team to develop innovative ad formats and content strategies for a programmatic campaign. - Managing a team to deliver a large-scale, cross-channel media plan for a major client, ensuring seamless integration and optimization across multiple platforms. *ASSUMPION:* These sample projects illustrate the diverse and challenging nature of the role, requiring strong technical skills, strategic thinking, and effective team management. ❓ Key Questions to Ask During Interview - What are the most significant challenges facing the team or agency in the current market landscape, and how can this role contribute to addressing them? - How does the agency support the professional development and growth of its employees? - What are the key priorities for the first 30-60-90 days in this role, and how can I best contribute to achieving these goals? - How does the agency foster a culture of innovation and continuous improvement, and what opportunities are there for me to contribute to this process? - What are the most important qualities and skills for success in this role, and how does the agency support employees in developing these competencies? *ASSUMPTION:* Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to contributing to the agency's success. 📐 Next Steps for Applicants To apply for this position: - Submit your application through this link: Senior Executive, Programmatic - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for phone or video screening and in-person or virtual interviews, focusing on your digital advertising expertise, problem-solving skills, and cultural fit. - Follow up with the hiring team after your interview, expressing your enthusiasm for the role and addressing any concerns or questions that may have arisen during the process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.