Senior Executive - Project Marketing

📌 Core Information

🔹 Job Title: Senior Executive - Project Marketing

🔹 Company: Gamuda Berhad

🔹 Location: Telok Panglima Garang, Selangor, Malaysia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, organizing, executing, and implementing marketing and sales activities to achieve business goals
• Managing creative and media agencies for branding materials and media campaigns
• Coordinating with project sales and marketing teams to ensure branding and communications materials are attended to
• Developing effective marketing plans and strategies to achieve sales targets
• Managing social media platforms and project websites
• Conducting market research, competitor analysis, and leads profiling
• Planning and executing marketing and sales events
• Handling license applications and maintaining regulatory compliance

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams and agencies.

📋 Key Responsibilities

✅ Brief and manage creative agencies on development of A&P materials

✅ Brief and manage media agencies on media campaigns required for launch of projects

✅ Follow up and manage timely delivery of branding & communications material required

✅ Key coordinator between the department and project Sales & Marketing team to ensure all requirements of branding and communications materials are attended to

✅ Able to contribute and develop effective marketing plan and strategies in order to achieve sales target by actively participating in group discussions, provide constructive and creative ideas

✅ Social Media management

✅ Working closely with Architects and artist renderers to develop computer generated images (CGIs) related to the project

✅ Carry out market research, competitor analysis and leads profiling to supplement business decisions

✅ Assist in development of project website and ongoing social media management

✅ Plan, coordinate and execute marketing and sales events such as sales launches, promotional activities, roadshow, exhibition etc to deliver sales target

✅ Undertake necessary application or renewal of Developer’s License (DL) and Advertisement & Sale Permit (AP) and maintain up to date reporting adhering to authority requirements

✅ Any other duties that will be assigned from time to time by the Management

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution. It requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business Studies, Business Management, Business Administration, or a related field

Experience: 5-10 years of relevant experience in project marketing or a similar role

Required Skills:

• Excellent written and spoken English and Bahasa Malaysia, with Chinese as an added advantage
• Strong computer literacy
• Possessing a driving license would be an added advantage

Preferred Skills:

• Experience in the construction or real estate industry
• Familiarity with marketing automation tools
• Proven track record in achieving sales targets

ASSUMPTION: Candidates with relevant industry experience and a strong track record in sales and marketing will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Malaysia, the estimated salary range for this position is RM 8,000 - RM 12,000 per month. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

• Medical and dental benefits
• Retirement benefits
• Employee discounts on Gamuda properties
• Training and development opportunities

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Construction. Gamuda Berhad is a leading engineering, construction, and property development company in Malaysia.

Company Size: 1,001-5,000 employees. As a large organization, Gamuda offers a structured work environment with clear career paths and opportunities for professional growth.

Founded: 2002. Gamuda was founded as a joint venture between MMC Corporation Berhad and Gamuda Berhad.

Company Description:

• Gamuda is involved in the construction of large-scale infrastructure projects, including the Klang Valley Mass Rapid Transit (Sungai Buloh – Kajang Line) and the Electrified Double Track Project (Ipoh – Padang Besar)
• The company is known for its engineering innovation and breakthrough solutions
• Gamuda is committed to sustainable development and has implemented various green initiatives in its projects

Company Specialties:

• Infrastructure development
• Property development
• Engineering and construction

Company Website: http://mmc-gamuda.com.my

ASSUMPTION: Gamuda's involvement in large-scale infrastructure projects requires a high level of project management and coordination skills, which are essential for this role.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position that requires a high level of experience and expertise in project marketing.

Reporting Structure: The Senior Executive - Project Marketing will report directly to the Head of Marketing and work closely with the project sales and marketing teams, as well as various external agencies.

Work Arrangement: On-site. This role requires a physical presence in the office to coordinate with internal teams and external agencies.

Growth Opportunities:

• Progression to a managerial role within the marketing department
• Expansion into other business units or projects within Gamuda
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to move into a managerial position or take on additional responsibilities within the company.

🌍 Location & Work Environment

Office Type: Corporate office. Gamuda's headquarters is located in Petaling Jaya, Selangor, with additional offices throughout Malaysia.

Office Location(s): Telok Panglima Garang, Selangor

Geographic Context:

• Selangor is one of the most developed states in Malaysia, with a strong economy and a high concentration of businesses
• The office is located in the Klang Valley, which is the most populous and economically significant region in Malaysia
• The area has excellent infrastructure, with easy access to public transportation and major highways

Work Schedule: Standard office hours with occasional overtime as required. The role may involve working on weekends or evenings to meet project deadlines.

ASSUMPTION: The location of the office provides easy access to major business hubs and public transportation, making it convenient for employees to commute to work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final interview with the department head

Key Assessment Areas:

• Marketing and sales strategy development
• Project management and coordination skills
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience in project marketing or a similar role
• Demonstrate a strong track record in achieving sales targets
• Showcase your understanding of the construction or real estate industry
• Prepare examples of successful marketing campaigns or projects you have managed

ATS Keywords: Project Marketing, Creative Agency Management, Media Campaign Management, Branding, Communications, Marketing Strategy, Social Media Management, Market Research, Competitor Analysis, Event Coordination, License Application, Computer Generated Images, Driving License, Written Communication, Spoken Communication, Computer Literacy

ASSUMPTION: The interview process will focus on assessing the candidate's marketing and sales skills, as well as their ability to manage projects and coordinate with various teams and agencies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with marketing automation tools. Candidates should be comfortable using project management tools to coordinate with internal teams and external agencies.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Responsibility
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Adaptable and able to work in a dynamic environment
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record in achieving sales targets in a project marketing role?
• Are you comfortable working with various teams and agencies to coordinate marketing and sales activities?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain effective working relationships?

ASSUMPTION: Gamuda values candidates who are results-driven, collaborative, and able to work effectively in a dynamic environment. Candidates should be able to demonstrate a strong track record in achieving sales targets and working with various teams and agencies.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and competing priorities
• Coordinating with various internal teams and external agencies, requiring strong communication and project management skills
• Adapting to a dynamic work environment, with changes in project scope and priorities
• Working in a large organization, with a structured hierarchy and established processes

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills. Candidates should be comfortable working in a dynamic environment and able to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on project marketing within the construction industry
• This role requires a high level of project management and coordination skills, as well as a strong understanding of the construction or real estate industry
• Career progression in this role may involve moving into a managerial position or expanding into other business units or projects within Gamuda

ASSUMPTION: This role is unique in its focus on project marketing within the construction industry and requires a specific set of skills and knowledge. Candidates should have relevant experience in project marketing or a similar role within the construction or real estate industry.

📝 Sample Projects

• Managing the marketing and sales launch of a new residential development project
• Conducting market research and competitor analysis to inform marketing strategy for a commercial property development
• Coordinating with architects and artist renderers to develop computer-generated images (CGIs) for a mixed-use development project

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic planning and market research to project management and coordination.

❓ Key Questions to Ask During Interview

• Can you describe the typical project marketing cycle for a construction project, and how this role fits into that process?
• How does this role collaborate with other departments, such as sales and project management, to ensure the successful launch and marketing of projects?
• What are the key performance indicators (KPIs) used to measure the success of project marketing campaigns, and how are these tracked and reported?
• How does Gamuda support the professional development and growth of its employees, particularly in marketing and sales roles?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming these challenges?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities and challenges of the role, as well as the company's approach to performance measurement and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in project marketing or a similar role within the construction or real estate industry
• Prepare a cover letter that demonstrates your understanding of the role and your qualifications for the position
• If applicable, prepare examples of successful marketing campaigns or projects you have managed to showcase your skills and experience
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.