📌 Core Information
🔹 Job Title: Senior Executive, Social Media
🔹 Company: Melco Resorts & Entertainment
🔹 Location: City of Dreams Macau
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media content and campaigns to drive engagement and growth
- Collaborating with agencies and internal teams to deliver high-quality materials
- Monitoring social media trends and competitors' activities
- Keeping track of campaign performance and providing post-campaign reports
- Managing billing and ensuring timely payments
ASSUMPTION: This role requires a high level of organization and multitasking skills to manage various projects and deadlines simultaneously.
📋 Key Responsibilities
✅ Manage relevant social media content to drive growth and engagement on platforms
✅ Coordinate with social media agency to implement social plans and ensure timely delivery of posts and stories
✅ Implement social campaigns and ad-hoc projects, ensuring delivery to time, quality, and standards
✅ Consolidate and compile post-campaign reports for management review
✅ Manage material follow-up and gatekeep submission deadlines
✅ Coordinate with business units on social media content shooting schedules and support on-properties shooting
✅ Monitor social media trends and key competitors' activities
✅ Perform other duties as needed
ASSUMPTION: This role may require working extra hours, especially during events or campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, Business, or International Studies
Experience: Two or more years of related work experience
Required Skills:
- Familiarity with social media platforms (Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG)
- Understanding of social media analytics and management tools
- Strong attention to detail and ability to work accurately under pressure
- Confidence and professionalism when dealing with people on all levels
- Competent computer literacy (Word, Excel, PowerPoint)
- Good written and verbal skills in English, Cantonese, and Mandarin
Preferred Skills:
- Knowledge of high-end brands and delivering design and art for aspirational lifestyle brands
- Strong time management and organizational skills
- Friendly, energetic, and enthusiastic personality
- Passion for work and the role of branding in delivering success
ASSUMPTION: Candidates with experience in the hospitality industry or working with luxury brands may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for a Senior Executive role in Macau with 2-5 years of experience is HKD 500,000 - 700,000 per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts on food and beverage and entertainment
- Professional development opportunities
Working Hours: Full-time position with standard working hours from Monday to Friday, 9:00 AM to 6:00 PM. However, this role may require working extra hours during events or campaigns.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Melco Resorts & Entertainment operates in the hospitality industry, focusing on integrated resorts, gaming, and entertainment.
Company Size: Melco Resorts & Entertainment has over 10,000 employees globally, providing a large network of opportunities and resources for employees.
Founded: Melco Resorts & Entertainment was founded in 2004 and has since grown to become a leading developer, owner, and operator of casino gaming and entertainment resort facilities in Asia.
Company Description:
- Melco Resorts & Entertainment is an award-winning developer, owner, and operator of casino gaming and entertainment casino resort facilities in Asia.
- The company operates several integrated resorts, including City of Dreams Macau, Altira Macau, Mocha Clubs, Studio City, and City of Dreams Manila.
- Melco Resorts & Entertainment is committed to delivering world-class entertainment and leisure experiences to its guests.
Company Specialties:
- Gaming
- Hospitality
- Hotels
- Food & Beverage
- Entertainment
- Retail
- Conferences
Company Website: www.melco-resorts.com
ASSUMPTION: Working at Melco Resorts & Entertainment offers opportunities for career growth and development within the dynamic and fast-paced hospitality industry.
📊 Role Analysis
Career Level: This role is at the senior executive level, requiring a high level of expertise and experience in social media management and digital marketing.
Reporting Structure: The Senior Executive, Social Media will report directly to the Director of Marketing or a similar role, depending on the organizational structure.
Work Arrangement: This role is on-site, requiring the candidate to be based in Macau and work from the City of Dreams Macau property.
Growth Opportunities:
- Advancement to a managerial or director-level role within the marketing department
- Expansion into other areas of the business, such as gaming, hospitality, or entertainment
- Opportunities to work on high-profile events and campaigns, gaining valuable experience and exposure
ASSUMPTION: This role provides ample opportunities for professional growth and development within the company and the broader hospitality industry.
🌍 Location & Work Environment
Office Type: The City of Dreams Macau property is an integrated resort, offering a vibrant and dynamic work environment with various amenities, including restaurants, shops, and entertainment facilities.
Office Location(s): City of Dreams Macau, Estrada do Istmo, Cotai, Macao
Geographic Context:
- Macau is a Special Administrative Region (SAR) of China, located south of Hong Kong and west of the Pearl River Delta.
- The City of Dreams Macau property is situated in the Cotai Strip, a major entertainment and leisure hub in Macau.
- Macau offers a unique blend of Eastern and Western cultures, with a rich history and diverse culinary scene.
Work Schedule: The standard work schedule is from Monday to Friday, 9:00 AM to 6:00 PM. However, this role may require working extra hours during events or campaigns.
ASSUMPTION: Working in Macau offers a unique cultural experience and the opportunity to be part of a growing and dynamic entertainment hub in Asia.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior management or stakeholders
- Background check and offer
Key Assessment Areas:
- Social media management skills and experience
- Campaign planning and execution
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Highlight relevant social media management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful social media campaigns or projects you have managed
- Research Melco Resorts & Entertainment and the City of Dreams Macau property to demonstrate your interest and understanding of the company and its offerings
ATS Keywords: Social Media Management, Campaign Coordination, Data Analysis, Project Management, Communication, Attention to Detail, Time Management, Organizational Skills, Digital Media Knowledge, Branding, Trend Monitoring, KOL Management, Agency Collaboration, Bilingual Communication, Computer Literacy
ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their unique qualifications and experiences to stand out.
🛠️ Tools & Technologies
- Social media platforms (Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Analytics tools (Google Analytics, SocialBlade, Union Metrics)
- Project management tools (Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Innovation
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong sense of responsibility and commitment to delivering excellence?
ASSUMPTION: Candidates who demonstrate a strong alignment with Melco Resorts & Entertainment's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working extra hours during events or campaigns
- Adapting to a fast-paced and dynamic work environment
- Collaborating with various internal teams and external agencies
- Keeping up with the latest social media trends and best practices
ASSUMPTION: Candidates should be prepared to manage multiple priorities and work flexible hours to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Social Media Manager or Digital Marketing Manager position in the hospitality industry.
- Compared to other industries, this role may require more focus on luxury branding and high-end events.
- Career progression in this role could lead to managerial or director-level positions within the marketing department or other areas of the business.
ASSUMPTION: Candidates should research similar roles in the hospitality industry to better understand the requirements and expectations of this position.
📝 Sample Projects
- Managing a social media campaign for a high-profile event or concert at the City of Dreams Macau property
- Collaborating with an external agency to create and execute a social media plan for a new hotel opening
- Analyzing social media performance data to optimize content and engagement strategies
ASSUMPTION: Candidates should be prepared to discuss specific examples of their social media management experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for professional growth and development within the company?
- How does Melco Resorts & Entertainment support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare examples of successful social media campaigns or projects you have managed
- Research Melco Resorts & Entertainment and the City of Dreams Macau property to demonstrate your interest and understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
