Senior Executive, Social Media

📌 Core Information

🔹 Job Title: Senior Executive, Social Media

🔹 Company: Allianz Technology

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing and executing content and campaigns focused on brand positioning, sustainability initiatives, and employee value proposition (EVP)
• Managing social media strategies to enhance brand awareness and stakeholder engagement
• Identifying and establishing presence on new social media platforms
• Monitoring brand performance metrics and ensuring brand-safe compliance across digital and offline channels
• Supporting the department on selected special/corporate projects and execution

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong interpersonal skills to manage multiple stakeholders and projects effectively.

📋 Key Responsibilities

✅ Develop and implement social media strategies to enhance brand awareness and stakeholder engagement

✅ Identify and establish presence on new social media platforms, such as Rednote (XHS) & Tik Tok, to expand the company’s digital reach

✅ Stay updated on social media trends and emerging platforms relevant to the brand’s objectives

✅ Assist in the management of social media community via close monitoring, listening & timely response of comments and oversee our customer service across all social media assets, including monitoring of competitors and/or industry

✅ Collaborate with internal stakeholders to plan and execute social media campaigns to promote products and corporate initiatives eg Sustainability

✅ Monitor brand performance metrics (eg. Brand equity, customer perception, campaign ROI etc)

✅ Review and approve social media content to ensure adherence to the company’s brand guidelines, visual identity, and tone of voice across all platforms

✅ Monitor all content created by internal teams and external stakeholders to ensure consistency, accuracy, and brand-safe compliance across digital and offline channels

✅ Support the department on selected special/corporate projects and execution

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical monitoring to ensure the company's social media presence aligns with its brand and business objectives.

🎯 Required Qualifications

Education: Bachelor's Degree in Advertising/Media, Multimedia, Business Studies/Administration/Management, Marketing, Commerce or equivalent

Experience: Fresh graduates are encouraged to apply, as we value new perspectives and innovative ideas.

Required Skills:

• Strong interpersonal skills
• Detailed and highly creative with the ability to think out-of-the-box
• Detail-oriented with strong organizational skills
• Adaptable and open to change in a dynamic work environment
• Ability to leverage AI tools like ChatGPT for automating routine tasks and enhancing productivity

Preferred Skills:

• Experience in Creative Design and Copywriting

ASSUMPTION: While experience is not required, candidates with relevant experience in creative design and copywriting may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Kuala Lumpur, Malaysia typically falls between RM 3,000 - RM 4,500 per month, based on industry standards for a similar role and experience level. However, the actual salary may vary depending on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 5:30 PM) with a one-hour lunch break. Flexible work arrangements may be available based on business needs and team agreement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Benefits may include health insurance, retirement plans, and other perks common to the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Allianz Technology is a global IT service provider for the Allianz Group, delivering IT solutions that drive the group's digitalization. With over 11,000 employees in more than 20 countries, they service the entire spectrum of digitalization, from IT infrastructure to application platforms.

Company Size: Allianz Technology has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Allianz Technology was founded in 2010, with its headquarters in Munich, Germany.

Company Description:

• Allianz Technology is the global IT service provider for the Allianz Group, delivering IT solutions that drive the group's digitalization
• They service the entire spectrum of digitalization, from one of the industry's largest IT infrastructure projects to application platforms ranging from workplace services to digital interaction
• Allianz Technology is tasked to run, optimize, transform, and innovate the infrastructure, applications, and services together with Allianz companies to co-create the best customer experience

Company Specialties:

• DevOps
• IT Transformation
• Applications
• and ABS

Company Website: Allianz Technology Careers

ASSUMPTION: Allianz Technology offers a dynamic and innovative work environment, with a strong focus on digitalization and customer experience.

📊 Role Analysis

Career Level: This role is suitable for fresh graduates or early-career professionals looking to establish their career in social media management and digital marketing.

Reporting Structure: The Senior Executive, Social Media will report directly to the Head of Social Media or a similar role within the Marketing or Communications department.

Work Arrangement: This is an on-site role based in Kuala Lumpur, Malaysia. However, flexible work arrangements may be available based on business needs and team agreement.

Growth Opportunities:

• Progression to a mid-level or senior role within the social media or digital marketing team
• Expansion into related fields, such as content strategy, influencer marketing, or community management
• Cross-functional collaboration with other departments, such as product management or customer service

ASSUMPTION: This role offers ample opportunities for professional growth and development within Allianz Technology's dynamic and expanding digital marketing team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a vibrant and multicultural population
• The city offers a mix of modern urban living and traditional Malaysian culture, with numerous attractions, shopping centers, and dining options
• Kuala Lumpur has a tropical rainforest climate, with high temperatures and humidity throughout the year

Work Schedule: Standard working hours (Monday - Friday, 9:00 AM - 5:30 PM) with a one-hour lunch break. Flexible work arrangements may be available based on business needs and team agreement.

ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the department head or director

Key Assessment Areas:

• Creativity and strategic thinking in social media campaign development
• Strong interpersonal and communication skills in stakeholder management
• Attention to detail and brand compliance in content review and approval
• Adaptability and problem-solving skills in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company's brand and social media presence in your application materials
• Prepare examples of your previous social media campaigns or projects to showcase your creativity and strategic thinking

ATS Keywords: Social Media Management, Creative Design, Copywriting, Interpersonal Skills, Organizational Skills, Adaptability, AI Tools, Brand Compliance, Stakeholder Management, Digital Marketing, Content Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, strategic thinking, and interpersonal skills, as well as their understanding of the company's brand and social media presence.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Design tools (e.g., Adobe Creative Suite, Canva, Sketch)
• AI tools (e.g., ChatGPT, Grammarly, Hemingway App)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with relevant social media management platforms, design tools, and AI tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers at the heart of everything we do
• Responsibility: Taking ownership and delivering on our commitments
• Innovation: Embracing change and driving progress

Work Style:

• Collaborative and inclusive team environment
• Agile and adaptable approach to work
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you align with Allianz Technology's customer-centric values and approach to work?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have a data-driven mindset and a commitment to continuous improvement?

ASSUMPTION: Allianz Technology values candidates who are customer-focused, responsible, innovative, collaborative, and adaptable, with a strong commitment to data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and projects simultaneously may be challenging
• Keeping up with the fast-paced and ever-evolving social media landscape may require continuous learning and adaptation
• Ensuring brand compliance and consistency across multiple platforms and content types may be complex
• Working in a large and dynamic organization may present unique challenges and opportunities

ASSUMPTION: This role may present challenges related to stakeholder management, content compliance, and navigating a large and dynamic organization. However, these challenges can also be opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other social media management roles, this position offers a unique opportunity to work for a global IT service provider with a strong focus on digitalization and customer experience
• Allianz Technology's large and diverse work environment provides ample opportunities for growth and collaboration
• Career progression in this role may lead to mid-level or senior positions within the social media or digital marketing team, or expansion into related fields

ASSUMPTION: This role offers a unique opportunity to work for a global IT service provider with a strong focus on digitalization and customer experience, with ample opportunities for growth and collaboration.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, with measurable KPIs and clear target audiences
• Creating and implementing a brand guidelines document to ensure consistent and compliant content across all social media platforms
• Managing a social media crisis or issue, demonstrating strong communication skills and quick thinking under pressure

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and creative execution to analytical monitoring and crisis management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media department?
• How does the company support the professional growth and development of its employees?
• What are the key priorities and objectives for the social media team in the next 6 to 12 months?
• How does the company measure and evaluate the success of its social media campaigns and initiatives?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These key questions will help you better understand the team dynamics, company culture, and growth opportunities within Allianz Technology's social media department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Allianz Technology Careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous social media campaigns or projects to showcase your creativity and strategic thinking
• Follow up with the HR department within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.