Senior Experiential Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Experiential Marketing Specialist

🔹 Company: GameChanger

🔹 Location: New York, NY, United States

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (United States)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing immersive brand experiences at events across the country
• Managing event logistics, fulfillment, and timelines
• Collaborating with cross-functional teams to deliver co-branded events with high-profile partners
• Improving operational processes and bringing fresh ideas to event planning
• Occasional travel to support key marketing events

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills and the ability to work well with various teams are essential for success in this position.

📋 Key Responsibilities

✅ Own the logistics, fulfillment, and execution of GameChanger's in-person events and brand activations

✅ Coordinate event timelines, shipments, branded materials, signage, and inventory to support a national event calendar

✅ Partner with teams like Marketing, Brand, Business Development, and Creative to execute co-branded events with high-profile partners

✅ Maintain clear and updated event documentation, checklists, and planning processes to ensure repeatable, high-quality execution

✅ Manage vendors and agencies by setting clear expectations, tracking deliverables, and ensuring high standards are met

✅ Track and report on timelines, budgets, and key performance metrics using tools like Looker, Salesforce, or Airtable

✅ Identify opportunities to improve processes and bring fresh operational ideas to how we plan, prep, and activate across multiple sports and customer types (B2C and B2B)

✅ Support travel and on-site logistics, including occasional weekend event work, to ensure smooth execution in the field

✅ Evaluate and prioritize activation opportunities based on impact, ROI, and alignment with brand goals

ASSUMPTION: This role involves a significant amount of coordination, communication, and multitasking. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Event Management, or a related field

Experience: 5+ years of experience in experiential marketing, field marketing, or event operations, with a track record of planning and executing brand activations from start to finish

Required Skills:

• Strong project management skills with experience managing budgets, timelines, logistics, and cross-functional coordination
• Proficient in tools like Looker, Hubspot, or similar platforms to manage workflows, track performance, and report on event KPIs
• Proven ability to manage vendor and agency relationships across multiple events, ensuring clear expectations, accountability, and consistent, high-quality execution
• Clear and confident communication skills with experience representing a brand externally

Preferred Skills:

• Experience working with sports teams, athletes, or sports organizations
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with experience in event planning, vendor management, and cross-functional collaboration will be well-suited for this role. Familiarity with the sports industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (USD)

Benefits:

• Unlimited vacation policy
• Paid volunteer opportunities
• Technology stipend - $4,000 every 2 years
• WFH stipend - $500 annually
• Learning stipend - $500 annually
• Monthly physical, mental, wellness & learning stipend offered through Holisticly
• Monthly lifestyle stipend offered through Fringe
• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents
• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match
• Life insurance - basic life, supplemental life, and dependent life
• Disability leave - short-term disability and long-term disability
• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents
• Family building benefits offered through Progyny
• DICK'S Sporting Goods and their family of brands teammate discount

Working Hours: Full-time, with occasional weekend event work and travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on individual qualifications and business considerations.

📌 Applicant Insights

🔍 Company Context

Industry: GameChanger is a technology company that specializes in building simple and powerful products for youth sports teams and their communities. They are a part of the DICK’S Sporting Goods family and focus on providing live game action, statistics, and community solutions.

Company Size: GameChanger is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: GameChanger was founded in 2009 and joined the DICK’S Sporting Goods family in 2016.

Company Description:

• GameChanger is a technology company that builds simple and powerful products for youth sports teams and their communities
• Their app provides live game action, statistics to inform teachings and growth, and solutions that rally community around a team
• In November 2016, GameChanger proudly joined the DICK’S Sporting Goods family

Company Specialties:

• Software development
• Mobile apps
• Sports technology
• Baseball
• Softball
• Soccer
• Lacrosse
• Basketball
• Volleyball
• Customer service
• Sports media

Company Website: http://www.gc.com

ASSUMPTION: GameChanger is a well-established company with a strong focus on innovation and community engagement. Their work environment is dynamic and collaborative, with a strong emphasis on teamwork and customer satisfaction.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in experiential marketing and event operations.

Reporting Structure: The Senior Experiential Marketing Specialist reports directly to the Events Operations Manager and works closely with various teams, including Marketing, Brand, Business Development, and Creative.

Work Arrangement: This role is remote-friendly, with occasional travel required to support key marketing events. The work arrangement is flexible, with a focus on results and performance rather than hours worked.

Growth Opportunities:

• Potential to advance to a leadership role within the Events or Marketing teams
• Opportunities to expand responsibilities and impact the broader organization
• Chance to work on high-profile events and activations, gaining valuable experience and exposure

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: GameChanger has a well-furnished, modern office in Manhattan, NY, but this role is remote-friendly, allowing employees to work from anywhere in the United States.

Office Location(s): 124 E 14th St, New York, NY 10003, US

Geographic Context:

• New York City is a major hub for sports, media, and technology, offering a wealth of opportunities for networking and professional growth
• The city is known for its diverse culture, vibrant neighborhoods, and world-class dining and entertainment options
• New York City has a high cost of living compared to other cities in the United States, but it also offers competitive salaries and a wide range of job opportunities

Work Schedule: The work schedule is flexible, with a focus on results and performance rather than hours worked. Occasional weekend event work and travel may be required to support key marketing events.

ASSUMPTION: The remote-friendly work arrangement and flexible schedule offered by GameChanger provide employees with a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the Events Operations Manager and other team members
• Final interview with the Director of Events or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Event planning and logistics skills
• Budget management and financial acumen
• Cross-functional collaboration and communication skills
• Problem-solving and adaptability
• Cultural fit and alignment with GameChanger's values

Application Tips:

• Highlight your experience with event planning, vendor management, and cross-functional collaboration
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
• Research GameChanger's company culture and values to demonstrate your alignment with their mission and goals

ATS Keywords: experiential marketing, event operations, project management, budget management, logistics coordination, cross-functional collaboration, vendor management, performance tracking, process improvement, creative activation, communication skills, brand representation, event documentation, timeline management, inventory management, customer engagement

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with GameChanger's values and mission. Successful candidates will demonstrate a strong track record of event planning and execution, as well as excellent communication and collaboration skills.

🛠️ Tools & Technologies

• Looker
• Hubspot
• Airtable
• Salesforce
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. The ideal candidate will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and their community-building potential
• Commitment to excellence in all aspects of our work
• Collaboration and teamwork
• Adaptability and continuous learning
• Integrity and accountability

Work Style:

• Dynamic and fast-paced, with a focus on results and performance
• Collaborative and team-oriented, with a strong emphasis on cross-functional communication
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities
• Customer-focused, with a commitment to delivering exceptional experiences for fans, families, and partners

Self-Assessment Questions:

• Do you share GameChanger's passion for sports and their community-building potential?
• Are you comfortable working in a dynamic, fast-paced environment with a focus on results and performance?
• Do you thrive in collaborative, team-oriented work environments, with a strong emphasis on cross-functional communication?
• Are you adaptable and flexible, with a willingness to take on new challenges and responsibilities?
• Do you have a strong commitment to delivering exceptional customer experiences?

ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with GameChanger's values and work style, as well as a passion for sports and their community-building potential.

⚠️ Potential Challenges

• The role may require occasional travel and weekend event work, which could impact work-life balance
• The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role involves managing multiple projects simultaneously, which could be stressful for candidates who struggle with multitasking or time management
• The high degree of collaboration and communication required for this role may be challenging for candidates who prefer to work independently or in a more isolated environment

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and professional development. However, candidates should carefully consider their personal and professional priorities before applying.

📈 Similar Roles Comparison

• This role is similar to a Senior Event Manager or Senior Event Producer, but with a focus on experiential marketing and brand activations
• Unlike traditional event planning roles, this position requires a strong understanding of brand marketing and the ability to collaborate effectively with cross-functional teams
• Career paths for this role may include advancement to a leadership role within the Events or Marketing teams, or transition to a similar role within a different industry or organization

ASSUMPTION: This role offers a unique blend of event planning, brand marketing, and cross-functional collaboration, making it an attractive opportunity for candidates with a diverse skill set and a passion for sports and community engagement.

📝 Sample Projects

• Planning and executing a large-scale sports tournament, including logistics, vendor management, and on-site support
• Coordinating a co-branded event with a high-profile partner, including cross-functional collaboration, timeline management, and performance tracking
• Developing and implementing a new event planning process to improve efficiency and reduce costs

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of responsibilities and challenges associated with this role. Successful candidates will have experience planning and executing similar projects, as well as the ability to adapt to new and evolving situations.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar for this role, and how my responsibilities would evolve throughout the year?
• How does the Events Operations team collaborate with other departments, such as Marketing, Brand, and Business Development?
• What are the most challenging aspects of this role, and how does the team support one another to overcome these obstacles?
• How does GameChanger measure the success of its events and brand activations, and how would my performance be evaluated in this role?
• What opportunities are there for professional growth and development within the Events team and the broader organization?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team dynamics, and the growth opportunities associated with this position. Successful candidates will ask thoughtful, insightful questions that demonstrate their interest and engagement with the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on event planning, vendor management, and cross-functional collaboration
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
• Research GameChanger's company culture and values to demonstrate your alignment with their mission and goals
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.