Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: LendingOne

🔹 Location: Boca Raton, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Boca Raton, FL; Charlotte, NC; Great Neck, NY)

🚀 Job Overview

Key aspects of this role include:

• Driving net new client growth through strategic marketing events and programs
• Supporting sales and business development for outside sales teams and institutional real estate investor groups
• Developing and executing a comprehensive omni-channel marketing strategy
• Leveraging content, digital, social media, events, and paid/earned media to create a cohesive brand experience
• Collaborating with division leaders and cross-functional teams to achieve sales targets

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong analytical skills to drive results in a competitive marketplace.

📋 Key Responsibilities

✅ Develop and implement a data-driven omni-channel marketing strategy across content, digital, social media, events, and paid/earned media to drive sales and enhance brand awareness

✅ Lead all aspects of event strategy, from planning and execution to post-event analysis, including agenda development, pre-event marketing, on-site participation, and performance tracking

✅ Execute data-driven marketing activities and events to support sales and partner enablement objectives, measuring ROI and optimizing campaigns

✅ Collaborate with the marketing team to develop compelling messaging and strategically aligned marketing assets that support business objectives and reinforce the LendingOne brand

✅ Establish and maintain regular communication with internal and external stakeholders, providing activity and event status updates and collaborating effectively with cross-functional teams

✅ Conduct ongoing market research to stay informed about competitor activities, market trends, and industry developments

✅ Establish and monitor KPIs (e.g., lead generation, conversion rates, event attendance, partner engagement) to optimize campaign performance and achieve measurable targets

✅ Manage budget and internal resources effectively, prioritizing high-impact activities

ASSUMPTION: This role requires a high degree of independence, initiative, and adaptability to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or Business

Experience: Minimum 10 years of experience in field/channel marketing, demonstrating channel/category growth and performance

Required Skills:

• Proven ability to develop and implement customer-specific marketing programs
• Demonstrated event management expertise
• Strong analytical skills and a data-driven approach
• Excellent communication (written and oral), presentation, and interpersonal skills
• Exceptional time management, prioritization, and organizational skills
• Proficiency in HubSpot and other marketing technology platforms

Preferred Skills:

• Management experience
• Experience working in a field marketing or channel management structure

ASSUMPTION: Candidates with a strong background in field marketing, event management, and data analysis are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role with 10+ years of experience in the Financial Services sector in Boca Raton, FL)

Benefits:

• Medical, Dental, Vision
• Short and Long-Term Disability
• Flexible Spending Accounts
• Generous 401(k) Match
• Paid-Time Off
• Company-Paid Holidays

Working Hours: Full-time, with flexible work-from-home options on Fridays

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Real Estate Lending

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact

Founded: 2014, with a history of consistent growth and success in the real estate lending industry

Company Description:

• LendingOne is a direct private lender for Real Estate professionals, specializing in business-purpose mortgage loans for non-owner-occupied investment properties
• Offers fix/flip bridge loans and long-term rental financing, with a focus on providing consistent closings and reliable capital
• Has provided over $6 Billion in real estate capital and has been recognized as one of the Top Workplaces in 2024 by Sun Sentinel

Company Specialties:

• Bridge Loans
• Real Estate Investor Loans
• Fix and Flip Loans
• Private Money Lending
• Direct Private Lender
• Hard Money Loan
• Credit Facilities
• Refinancing
• Real Estate Lending
• Rehab to Rent Loans
• New Construction Loans

Company Website: LendingOne

ASSUMPTION: LendingOne's focus on real estate lending provides a unique opportunity for marketing professionals to gain experience in a specialized financial services sector.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility and autonomy

Reporting Structure: This role reports directly to the Chief Marketing Officer and works closely with division leaders, sales teams, and cross-functional marketing teams

Work Arrangement: Hybrid, with a flexible work-from-home policy on Fridays and the option to work remotely from other LendingOne offices in Charlotte, NC, or Great Neck, NY

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department or expand into other areas of the business
• Opportunities to work on diverse projects and gain exposure to various aspects of the real estate lending industry
• Access to comprehensive learning and development resources, including technical training, career paths, and education reimbursement opportunities

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on the company's growth and brand recognition in a competitive marketplace.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee engagement and connection

Office Location(s): Boca Raton, FL; Charlotte, NC; Great Neck, NY

Geographic Context:

• Boca Raton, FL: A vibrant, multicultural city with a strong real estate market and a growing tech industry
• Charlotte, NC: A major financial hub with a diverse economy and a thriving real estate sector
• Great Neck, NY: A suburban community with a strong real estate market and proximity to New York City

Work Schedule: Full-time, with flexible work-from-home options on Fridays and the ability to work remotely from other LendingOne offices

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Case study or presentation to assess strategic thinking and communication skills
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Event management and planning expertise
• Analytical skills and data-driven approach
• Communication and presentation skills
• Cultural fit and alignment with LendingOne's values

Application Tips:

• Highlight relevant experience in field marketing, event management, and data analysis
• Tailor your resume and cover letter to emphasize your strategic thinking, creativity, and problem-solving skills
• Prepare a case study or presentation demonstrating your ability to develop and execute a successful marketing campaign
• Research LendingOne's industry and competitors to showcase your understanding of the real estate lending market

ATS Keywords: Field Marketing, Event Management, Analytical Skills, Communication Skills, Presentation Skills, Interpersonal Skills, Time Management, Organizational Skills, HubSpot, Marketing Technology, Collaboration, Market Research, Performance Measurement, Budget Management, Creativity, Resourcefulness

ASSUMPTION: LendingOne's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on identifying individuals who can drive results in a competitive marketplace.

🛠️ Tools & Technologies

• HubSpot
• Marketing technology platforms (e.g., CRM, email marketing, social media management)
• Event management software (e.g., Cvent, Eventbrite)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in HubSpot and other marketing technology platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Collaboration
• Innovation
• Accountability

Work Style:

• Strategic and data-driven
• Collaborative and team-oriented
• Adaptable and resourceful
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and managing multiple projects?
• Do you have a proven track record of driving results through strategic marketing campaigns?
• Are you passionate about the real estate industry and eager to learn about the intricacies of real estate lending?

ASSUMPTION: LendingOne values employees who are strategic, collaborative, and results-driven, with a strong commitment to customer focus and integrity.

⚠️ Potential Challenges

• Managing multiple projects and priorities effectively in a fast-paced environment
• Developing and executing successful marketing campaigns in a competitive marketplace
• Collaborating with cross-functional teams and stakeholders to achieve shared goals
• Adapting to changes in the real estate lending industry and market trends

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on event management and field marketing strategies
• Real estate lending is a specialized industry with unique marketing challenges and opportunities
• This role offers a clear career path for senior marketing professionals looking to advance to leadership positions or expand into other areas of the business

ASSUMPTION: This role is well-suited for marketing professionals with a strong background in field marketing, event management, and data analysis, seeking to make a significant impact in a competitive marketplace.

📝 Sample Projects

• Developing and executing a successful marketing campaign to drive attendance at a major real estate investing conference
• Creating targeted content and messaging to engage specific real estate investor segments (e.g., fix-and-flip, long-term rental, institutional investors)
• Analyzing market data to identify trends and opportunities, and developing data-driven marketing strategies to capitalize on them

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and results-focused nature of the role.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall growth strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role fit within the broader marketing organization?
• What are the most significant challenges facing the real estate lending industry, and how can this role help address them?
• How does LendingOne support the professional development and growth of its employees, and what opportunities exist for advancement within the company?
• What is the company's approach to work-life balance, and how does this role align with that philosophy?

ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic thinking, creativity, and problem-solving skills, with a focus on relevant experience in field marketing, event management, and data analysis
• Prepare a case study or presentation demonstrating your ability to develop and execute a successful marketing campaign, and bring it to the interview if requested
• Research LendingOne's industry and competitors to showcase your understanding of the real estate lending market and the company's unique value proposition
• Follow up with the hiring manager within one week of the interview to express your continued interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.