Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Ryan Lawn & Tree Inc

🔹 Location: Springfield, MO

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving local marketing strategies across multiple regions
• Building and managing a high-performing field marketing team
• Collaborating with market leaders to gather market insights
• Analyzing campaign performance and reporting on effectiveness

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and experience in both digital and traditional marketing mediums.

📋 Key Responsibilities

✅ Develop and execute local marketing strategies within budget guidelines, including social media planning, content creation, networking opportunities, local sponsorships, and location-specific promotions

✅ Collaborate with market leaders to gather market insights and competitive intelligence to build actionable market profiles

✅ Analyze campaign performance using data-driven insights and report on effectiveness

✅ Identify and recruit local influencers to expand digital reach

✅ Partner with headquarters marketing to ensure brand consistency while tailoring campaigns to local markets

✅ Establish best practices for local marketing activities and evaluate their impact

✅ Build a comprehensive list of potential local marketing initiatives across all branches

✅ Design and implement strategies for expanding the Field Marketing program

✅ Recruit, train, and manage a team of field marketers to support growth in each region

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business (preferably Marketing or Management)

Experience: 7+ years of marketing experience with at least 4 years in team management

Required Skills:

• Expertise in both digital and traditional marketing mediums
• Proven experience with budget management and strategic planning
• Strong relationship-building and networking abilities
• Exceptional leadership skills with a track record of managing teams effectively
• Self-motivated and highly strategic thinker
• Proficient in data collection, analysis, and reporting
• Fluency in digital marketing tools and platforms

Preferred Skills:

• Experience in the environmental services industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in both digital and traditional marketing mediums and a proven track record in team management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for a Senior Marketing Manager in Springfield, MO)

Benefits:

• Excellent health insurance coverage
• 401(k) retirement plan with company match
• Dental and vision insurance
• Additional benefits to support your lifestyle
• 100% Employee Stock Ownership Plan (ESOP)
• 11 paid holidays annually

Working Hours: Full-time, 40 hours per week. This position requires working from the local office at least three days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager in Springfield, MO. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services. Ryan Lawn & Tree specializes in lawn care, tree care, pruning, irrigation, and pest control.

Company Size: 201-500 employees. As an employee-owned company, Ryan Lawn & Tree invests in its people and provides outstanding benefits and professional growth opportunities.

Founded: 1989. Ryan Lawn & Tree has been providing exceptional customer service and unmatched expertise for over 30 years.

Company Description:

• Ryan Lawn & Tree is about integrity, great customer service, and exceptional value.
• The company offers lawn fertility and weed control, tree pest and disease control, tree and shrub pruning, and irrigation maintenance and installation.
• RYAN turf managers and arborists have the knowledge and expertise to make your lawn, trees, and shrubs the talk of the block.

Company Specialties:

• Lawn Care
• Tree Care
• Pruning
• Irrigation
• Pest Control

Company Website: http://www.ryanlawn.com

ASSUMPTION: Ryan Lawn & Tree's focus on employee ownership and exceptional customer service sets it apart in the environmental services industry.

📊 Role Analysis

Career Level: Senior-level position with significant autonomy and responsibility for driving local marketing strategies and managing a team.

Reporting Structure: This role reports directly to the Vice President of Revenue Generation.

Work Arrangement: Hybrid, with a requirement to work from the local office at least three days per week.

Growth Opportunities:

• Advancement opportunities within the company, given its rapid, sustained growth.
• Potential to expand the Field Marketing program and make a significant impact on the company's success.
• Chance to develop and grow a high-performing field marketing team.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Ryan Lawn & Tree's rapid, sustained growth and focus on employee development.

🌍 Location & Work Environment

Office Type: Corporate office with a casual, collaborative work environment.

Office Location(s): 3145 E. Pythian St., Springfield, MO 65802

Geographic Context:

• Springfield, MO, is located in the southwestern region of the state, with a population of approximately 167,000.
• The city offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor recreation, and a low cost of living.
• Springfield has a humid subtropical climate, with hot, humid summers and cold, snowy winters.

Work Schedule: Full-time, 40 hours per week, with a requirement to work from the local office at least three days per week.

ASSUMPTION: The Springfield office offers a collaborative, employee-focused work environment, with a mix of on-site and remote work options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Vice President of Revenue Generation

Key Assessment Areas:

• Marketing strategy and planning
• Team management and leadership
• Data analysis and reporting
• Relationship-building and networking

Application Tips:

• Tailor your resume and cover letter to highlight your experience in both digital and traditional marketing mediums, as well as your team management skills.
• Be prepared to discuss your experience with budget management and strategic planning, as well as your ability to analyze campaign performance and report on effectiveness.
• Demonstrate your self-motivation and strategic thinking by providing examples of how you've driven local marketing strategies and expanded digital reach in previous roles.

ATS Keywords: Marketing strategy, team management, data analysis, relationship-building, networking, digital marketing, traditional marketing, budget management, strategic planning, campaign performance, local marketing, field marketing

ASSUMPTION: Ryan Lawn & Tree's application process is designed to assess candidates' marketing expertise, team management skills, and strategic thinking, as well as their cultural fit with the company's employee-owned culture.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Ryan Lawn & Tree uses a variety of marketing automation, social media management, data analysis, and project management tools to streamline its marketing efforts and improve campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Great customer service
• Unmatched expertise
• Exceptional value

Work Style:

• Collaborative
• Employee-focused
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative, employee-focused work environment?
• Are you results-driven and adaptable, with a strong work ethic?
• Do you share Ryan Lawn & Tree's commitment to integrity, great customer service, unmatched expertise, and exceptional value?

ASSUMPTION: Ryan Lawn & Tree's employee-owned culture emphasizes collaboration, employee focus, and a strong work ethic, with a commitment to exceptional customer service and unmatched expertise.

⚠️ Potential Challenges

• Managing a team remotely, with a requirement to work from the local office at least three days per week
• Balancing multiple projects and priorities simultaneously
• Adapting to a fast-paced, growing company with a focus on employee development
• Working in a competitive industry with a focus on exceptional customer service and unmatched expertise

ASSUMPTION: The Senior Field Marketing Manager role at Ryan Lawn & Tree offers significant growth opportunities and challenges, with a focus on driving local marketing strategies, managing a team, and balancing multiple projects and priorities simultaneously.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on local marketing strategies and team management, with a requirement to work from the local office at least three days per week.
• In the environmental services industry, Ryan Lawn & Tree's focus on exceptional customer service and unmatched expertise sets it apart from competitors.
• Career paths within Ryan Lawn & Tree may include advancement opportunities within the marketing department or other areas of the business, given the company's rapid, sustained growth.

ASSUMPTION: The Senior Field Marketing Manager role at Ryan Lawn & Tree offers unique opportunities and challenges, with a focus on local marketing strategies, team management, and exceptional customer service.

📝 Sample Projects

• Developing and executing a local marketing campaign to increase brand awareness and drive customer acquisition in a specific region
• Analyzing campaign performance data to identify trends and optimize marketing strategies
• Recruiting, training, and managing a team of field marketers to support growth in each region

ASSUMPTION: The Senior Field Marketing Manager role at Ryan Lawn & Tree involves a wide range of projects, from developing and executing local marketing campaigns to analyzing campaign performance data and managing a team of field marketers.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the next few years, and how this role fits into that growth?
• How does the company support the professional development of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its local marketing campaigns, and how can I contribute to improving those metrics?
• What is the company's approach to work-life balance, particularly for employees in hybrid roles?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process can help you better understand the role, the company, and the team, and demonstrate your interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in both digital and traditional marketing mediums, as well as your team management skills.
• Prepare for your interview by researching Ryan Lawn & Tree's company values, culture, and marketing strategies.
• If selected for a final interview, be prepared to present a sample marketing plan or campaign idea that demonstrates your strategic thinking and creativity.
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.