📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Datadog
🔹 Location: San Francisco, California, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Hybrid (up to 50% travel)
🚀 Job Overview
Key aspects of this role include:
- Driving pipeline growth within the NAMER region
- Developing unique experiences for Datadog's customers and prospects
- Collaborating with sales and marketing to strategize and implement field marketing activities
- Managing end-to-end event execution and revitalizing existing event programs
- Utilizing a mix of marketing channels and tools to execute strategies and evaluate program success
ASSUMPTION: This role requires a high volume of field activities per quarter, strong team collaboration, and exceptional communication skills to succeed.
📋 Key Responsibilities
✅ Utilize a mix of marketing channels to execute field marketing strategies and evaluate the success of each program using quantifiable data to help inform future plans
✅ Build a collaborative culture by meeting with sales leadership on a weekly cadence
✅ Drive engagement for target accounts through a mix of in-person and virtual events as well as other field marketing activities
✅ Manage end-to-end event execution, including sharpening messaging, audience acquisition, event experience, logistic management, sales enablement, and post-event lead management
✅ Utilize the tech stack (SFDC, Metabase, Demandbase, Marketo, Tableau) to continuously identify trends and insights, apply learnings to increase engagement with target accounts, reduce no-show rates, and increase post-activity conversion
✅ Quarterly forecast and budget management
✅ Collaborate with teams across marketing to support Datadog’s signature events - DASH, Datadog Summits, and Datadog Live series
✅ Support field and ancillary programs at large sponsored events, including RSA, Google Cloud Next, and AWS re:Invent
✅ Gain a comprehensive understanding of Datadog's products, market position, competition, partner network, sales cycle, and ideal customer profile (ICP)
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects and competing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of relevant marketing experience in B2B SaaS marketing
Required Skills:
- Proven track record in field marketing and event management
- Exceptional oral, written, and presentation skills
- Ability to analyze, package, and present key learnings
- Experience with Marketo, Demandbase, Jira, CRM (Salesforce), Google Suite, project management, and enablement workflows
- Strong data analysis skills and proficiency in using data visualization tools
Preferred Skills:
- Experience with Metabase, Tableau, or similar data analysis tools
- Familiarity with Datadog's products and services
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in using data visualization tools and experience with Metabase or Tableau would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $165,000 USD per year (based on industry standards for a Senior Field Marketing Manager role in San Francisco)
Benefits:
- Best-in-class benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of Datadog's product and space
- Best in breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
Working Hours: Full-time, with up to 50% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager role in San Francisco. Actual compensation may vary based on the candidate's skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Datadog operates in the Software Development industry, focusing on cloud-scale monitoring and security for metrics, traces, and logs in one unified platform.
Company Size: Datadog is a mid-sized company with 1,001-5,000 employees, providing a collaborative and innovative work environment.
Founded: Datadog was founded in 2010 and is headquartered in New York, NY, with additional offices worldwide.
Company Description:
- Datadog provides cloud-scale monitoring and security for metrics, traces, and logs in one unified platform.
- The company offers a wide range of services, including Application Performance Monitoring (APM), Software as a Service (SaaS), Log Management, Cloud, DevOps, Infrastructure, Distributed Systems, and Cloud Computing.
- Datadog is committed to open-source technologies and uses Golang for its products.
Company Specialties:
- SaaS
- APM
- Software Development
- Log Management
- Cloud
- DevOps
- Monitoring
- Infrastructure
- Distributed Systems
- Cloud Computing
- Open-source
- Golang
Company Website: datadoghq.com
ASSUMPTION: Datadog's focus on open-source technologies and Golang may indicate a preference for candidates with experience in these areas.
📊 Role Analysis
Career Level: Mid-Senior level (7+ years of experience)
Reporting Structure: This role reports directly to the North America Field Marketing team and collaborates with sales and marketing teams.
Work Arrangement: Hybrid, with up to 50% travel required
Growth Opportunities:
- Potential career progression into leadership roles within the marketing department or other departments within Datadog.
- Opportunities to work on high-impact projects and events, driving significant business growth and customer engagement.
- Chance to gain experience in a fast-growing, innovative tech company and work with cutting-edge technologies.
ASSUMPTION: Given Datadog's focus on growth and innovation, there may be ample opportunities for professional development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): San Francisco, California, USA (with additional offices worldwide)
Geographic Context:
- San Francisco is a major tech hub with a vibrant and diverse culture.
- The city offers a mix of urban and outdoor activities, with a mild Mediterranean climate.
- San Francisco is known for its high cost of living, particularly for housing, but also offers competitive salaries in the tech industry.
Work Schedule: Full-time, with up to 50% travel required
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the travel requirement ensures exposure to diverse events and customer bases.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and situational interviews with the hiring manager and team members
- Final interview with the director or vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Data analysis and presentation skills
- Communication and collaboration skills
- Understanding of Datadog's products and services
- Alignment with Datadog's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, event management skills, and data analysis proficiency.
- Prepare examples of successful field marketing campaigns and events you've managed in the past.
- Research Datadog's products, services, and company culture to demonstrate your understanding and enthusiasm for the role.
- Practice common marketing interview questions and brush up on your knowledge of Datadog's competitors and industry trends.
ATS Keywords: Field Marketing, Event Management, Data Analysis, Marketing Strategy, Pipeline Generation, Customer Engagement, Sales Enablement, Marketing Automation, CRM, Marketo, Demandbase, Jira, Project Management, Team Collaboration
ASSUMPTION: Datadog's interview process focuses on assessing candidates' problem-solving skills, data analysis proficiency, and cultural fit within the marketing department.
🛠️ Tools & Technologies
- Marketo
- Demandbase
- Jira
- CRM (Salesforce)
- Google Suite
- Metabase
- Tableau
- SFDC
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for data analysis, project management, and communication.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Collaborative
- Data-Driven
- One Team, One Dream
Work Style:
- Fast-paced and dynamic, with a focus on growth and innovation
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
- Customer-focused, with a commitment to understanding and addressing customer needs
Self-Assessment Questions:
- How do you approach analyzing data to inform marketing strategies and improve customer engagement?
- Can you provide an example of a successful field marketing campaign you've managed, and how you measured its success?
- How do you balance working independently and collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Datadog values candidates who are data-driven, collaborative, and customer-focused, with a strong ability to work in a fast-paced and dynamic environment.
⚠️ Potential Challenges
- High volume of field activities per quarter, requiring strong time management and prioritization skills
- Travel requirement (up to 50%), which may impact work-life balance
- Fast-paced and dynamic work environment, which may be challenging for candidates who prefer a more stable and predictable work environment
- High cost of living in San Francisco, which may impact the overall compensation package
ASSUMPTION: These challenges may be mitigated by effective time management, prioritization, and communication skills, as well as a strong understanding of Datadog's products, services, and company culture.
📈 Similar Roles Comparison
- This role differs from related positions in other companies, as it focuses on driving pipeline growth within a specific region (NAMER) and requires a strong understanding of Datadog's products, services, and company culture.
- Industry-specific context: The tech industry is fast-paced and dynamic, with a strong focus on innovation and growth. This role requires a deep understanding of the tech industry and Datadog's competitors.
- Career path comparison: This role offers opportunities for professional development and career advancement within Datadog, with potential progression into leadership roles within the marketing department or other departments within the company.
ASSUMPTION: This role is unique to Datadog and requires a strong understanding of the company's products, services, and company culture to succeed.
📝 Sample Projects
- Developing and executing a successful field marketing campaign to drive customer engagement and pipeline growth within the NAMER region
- Managing end-to-end event execution for a large-scale event, such as DASH or a Datadog Summit, with a focus on customer experience and sales enablement
- Analyzing data from multiple sources to identify trends and insights, and using those insights to inform marketing strategies and improve customer engagement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, with a focus on data analysis, event management, and marketing strategy.
❓ Key Questions to Ask During Interview
- Can you describe the typical event portfolio for this role and how events are selected and prioritized?
- How does the marketing team collaborate with sales to ensure alignment and maximize event impact?
- What are the most significant challenges facing the marketing team in the NAMER region, and how can this role help address them?
- How does Datadog support the professional development and career growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of field marketing campaigns and events, and how are they tracked and reported?
ASSUMPTION: These questions demonstrate a strong understanding of the role's responsibilities and a commitment to driving success within the marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, event management skills, and data analysis proficiency
- Prepare examples of successful field marketing campaigns and events you've managed in the past
- Research Datadog's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Practice common marketing interview questions and brush up on your knowledge of Datadod's competitors and industry trends
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
