Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Ryan Lawn & Tree Inc

🔹 Location: Chesterfield, Missouri

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing strategies across multiple regions
• Building and managing a high-performing field marketing team
• Collaborating with market leaders to gather market insights and competitive intelligence
• Analyzing campaign performance using data-driven insights
• Expanding the Field Marketing program and managing a team of field marketers

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and experience in both digital and traditional marketing mediums.

📋 Key Responsibilities

✅ Develop and execute local marketing strategies within budget guidelines, including social media planning, content creation, networking opportunities, local sponsorships, and location-specific promotions

✅ Collaborate with market leaders to gather market insights and competitive intelligence to build actionable market profiles

✅ Analyze campaign performance using data-driven insights and report on effectiveness

✅ Identify and recruit local influencers to expand digital reach

✅ Partner with headquarters marketing to ensure brand consistency while tailoring campaigns to local markets

✅ Establish best practices for local marketing activities and evaluate their impact

✅ Build a comprehensive list of potential local marketing initiatives across all branches

✅ Design and implement strategies for expanding the Field Marketing program

✅ Recruit, train, and manage a team of field marketers to support growth in each region

ASSUMPTION: This role requires strong leadership skills and the ability to manage a team effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business (preferably Marketing or Management)

Experience: 7+ years of marketing experience with at least 4 years in team management

Required Skills:

• Expertise in both digital and traditional marketing mediums
• Proven experience with budget management and strategic planning
• Strong relationship-building and networking abilities
• Exceptional leadership skills
• Self-motivated and highly strategic thinker
• Proficient in data collection, analysis, and reporting
• Fluency in digital marketing tools and platforms

Preferred Skills:

• Experience in the environmental services industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in both digital and traditional marketing mediums and strong leadership skills are highly sought after for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience level and industry standards for a Senior Field Marketing Manager in Missouri)

Benefits:

• Excellent health insurance coverage
• 401(k) retirement plan with company match
• Dental and vision insurance
• Additional benefits to support your lifestyle
• 100% Employee Stock Ownership Plan (ESOP)
• 11 paid holidays annually

Working Hours: Full-time, 40 hours per week, with the requirement to work from the local office at least three days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager in Missouri. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Ryan Lawn & Tree operates in the environmental services industry, focusing on lawn care, tree care, pruning, irrigation, and pest control. The company is employee-owned, which can lead to a more collaborative and invested work culture.

Company Size: With 201-500 employees, Ryan Lawn & Tree is a mid-sized company, providing opportunities for growth and advancement while maintaining a relatively close-knit work environment.

Founded: Ryan Lawn & Tree was founded in 1989 and has since grown to become a leading provider of lawn and tree care services in the Midwest.

Company Description:

• Ryan Lawn & Tree is committed to integrity, great customer service, unmatched expertise, and exceptional value.
• The company offers a wide range of services, including lawn fertility and weed control, tree pest and disease control, tree and shrub pruning, and irrigation maintenance and installation.
• RYAN turf managers and arborists have the knowledge and expertise to provide exceptional care for lawns, trees, and shrubs.

Company Specialties:

• Lawn Care
• Tree Care
• Pruning
• Irrigation
• Pest Control

Company Website: Ryan Lawn & Tree

ASSUMPTION: As an employee-owned company, Ryan Lawn & Tree may offer unique opportunities for employee engagement and growth.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing and team management.

Reporting Structure: The Senior Field Marketing Manager reports directly to the Vice President of Revenue Generation and is responsible for building and managing a team of field marketers.

Work Arrangement: This role is a hybrid position, requiring employees to work from the local office at least three days per week.

Growth Opportunities:

• As an employee-owned company, Ryan Lawn & Tree may offer opportunities for career advancement and growth within the organization.
• The Senior Field Marketing Manager role provides the opportunity to expand the Field Marketing program and manage a team of field marketers.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to expand the Field Marketing program and manage a team of field marketers.

🌍 Location & Work Environment

Office Type: The local office is located in Chesterfield, Missouri, with additional offices in Merriam, Kansas; Wichita, Kansas; Broken Arrow, Oklahoma; and Springfield, Missouri.

Office Location(s): 582 Goddard Ave, Chesterfield, Missouri 63005, US

Geographic Context:

• Chesterfield is a suburb of St. Louis, Missouri, with a population of approximately 47,000 people.
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
• The cost of living in Chesterfield is relatively affordable compared to other major metropolitan areas in the United States.

Work Schedule: Full-time, 40 hours per week, with the requirement to work from the local office at least three days per week

ASSUMPTION: The work environment at Ryan Lawn & Tree may be more casual and collaborative due to the company's employee-owned structure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Vice President of Revenue Generation
• Background check and reference check

Key Assessment Areas:

• Marketing expertise and experience
• Leadership skills and team management abilities
• Strategic thinking and problem-solving skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and leadership skills.
• Prepare examples of local marketing campaigns you've developed and executed, as well as your experience with budget management and strategic planning.
• Demonstrate your ability to analyze campaign performance and report on effectiveness.

ATS Keywords: Marketing, Team Management, Digital Marketing, Traditional Marketing, Budget Management, Strategic Planning, Relationship Building, Networking, Leadership, Data Analysis, Reporting, Content Creation, Social Media Planning, Local Sponsorships, Promotions, Influencer Recruitment

ASSUMPTION: The application process for this role may be competitive, with a focus on marketing experience and leadership skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing stack and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Great customer service
• Unmatched expertise
• Exceptional value

Work Style:

• Collaborative
• Data-driven
• Results-oriented
• Adaptable

Self-Assessment Questions:

• Do you align with Ryan Lawn & Tree's company values, particularly integrity and great customer service?
• Are you comfortable working in a hybrid environment, with a requirement to work from the local office at least three days per week?
• Do you have a proven track record of managing teams effectively and driving results in a marketing role?

ASSUMPTION: Candidates who align with Ryan Lawn & Tree's company values and have experience working in a hybrid or on-site environment may be a strong fit for this role.

⚠️ Potential Challenges

• Managing a team of field marketers across multiple regions may present logistical challenges
• Balancing local marketing strategies with brand consistency may require strong communication and collaboration skills
• Analyzing campaign performance and reporting on effectiveness may require strong data analysis skills
• Working in a hybrid environment may require strong time management and organizational skills

ASSUMPTION: The potential challenges associated with this role may be mitigated by strong leadership skills, strategic thinking, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position, but with a focus on local marketing strategies and team management
• In comparison to other marketing roles, this position requires a higher level of experience and expertise in both digital and traditional marketing mediums
• Career progression in this role may lead to opportunities in marketing leadership, such as Vice President of Marketing or Chief Marketing Officer

ASSUMPTION: Candidates with experience in similar marketing roles, such as Senior Marketing Manager or Marketing Director, may be well-suited for this position.

📝 Sample Projects

• Developing and executing a local marketing campaign for a new branch opening
• Analyzing the performance of a local sponsorship and reporting on its effectiveness
• Recruiting and training a team of field marketers to support growth in each region

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its local marketing campaigns?
• What is the company's approach to work-life balance, particularly for hybrid or on-site employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and leadership skills
• Prepare examples of local marketing campaigns you've developed and executed, as well as your experience with budget management and strategic planning
• Demonstrate your ability to analyze campaign performance and report on effectiveness
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.