📌 Core Information
🔹 Job Title: Senior Field Marketing Manager (6-Month Contract)
🔹 Company: Observe.AI
🔹 Location: Redwood City, CA (Hybrid)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Temporary leadership of field marketing initiatives during a maternity leave period
- Driving pipeline growth through high-impact events, including tradeshows, field events, and Observe.AI-hosted experiences
- Cross-functional collaboration with sales and marketing teams
- Management of event logistics, vendors, and budgets
ASSUMPTION: This role requires strong event management skills, experience with CRM and marketing automation platforms, and the ability to work effectively in a fast-paced, high-growth environment.
📋 Key Responsibilities
✅ Lead planning and execution of tradeshows, field events, and Observe.AI-hosted experiences
✅ Drive pipeline growth by delivering high-impact events that convert to meetings and opportunities
✅ Build and manage event promotion campaigns, including outreach emails and pre/post-event follow-up
✅ Collaborate closely with sales and marketing to ensure alignment on event goals, messaging, and execution
✅ Track and report on event ROI, pipeline, and lead conversion metrics
✅ Manage event logistics, vendors, and budgets to deliver seamless and efficient experiences
✅ Manage marketing coordinator and run events end-to-end
ASSUMPTION: The role may require occasional travel to attend and manage events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience managing B2B events, including tradeshows and company-hosted programs
Required Skills:
- Strong project management and organizational skills; able to juggle multiple events and timelines
- Proven ability to collaborate cross-functionally with sales, marketing, and customer-facing teams
- Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Strong written and verbal communication skills, especially for crafting event outreach and messaging
- Comfortable in a fast-paced, high-growth environment; self-starter with a bias for action
Preferred Skills:
- Experience with AI or contact center technologies
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may substitute for formal education.
💰 Compensation & Benefits
Salary Range: $60.00 - $90.00 per hour based on experience
Benefits:
- Competitive compensation including equity
- Excellent medical, dental, and vision insurance options
- Flexible time off
- 10 Company holidays + Winter Break and up to 16-weeks of parental leave
- 401K plan
- Quarterly Lifestyle Spend
- Monthly Mobile + Internet Stipend
- Pre-tax Commuter Benefits
Working Hours: Full-time (40 hours/week), with occasional event-related overtime
ASSUMPTION: The salary range provided is an estimate and may vary based on the Company’s compensation practices.
📌 Applicant Insights
🔍 Company Context
Industry: Observe.AI operates in the Software Development industry, specifically focusing on AI-powered customer service solutions.
Company Size: Observe.AI is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Observe.AI was founded in 2017, making it a relatively young and innovative company in the AI space.
Company Description:
- Observe.AI is transforming customer service with AI agents that speak, think, and act like human agents
- The company helps enterprises automate routine customer calls and workflows, support agents in real time, and uncover powerful insights from every interaction
- Observe.AI boosts automation, delivers faster, more consistent 24/7 service, and builds stronger customer loyalty
Company Specialties:
- Machine Learning
- Artificial Intelligence
- Conversation Intelligence
- Contact Center Quality Assurance
- Call Center Quality Assurance
- Speech Analytics
- Agent Performance & Coaching
Company Website: observe.ai
ASSUMPTION: Observe.AI's focus on AI and customer service makes it an exciting place for professionals interested in cutting-edge technology and improving customer experiences.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead field marketing initiatives and collaborate with cross-functional teams.
Reporting Structure: The Senior Field Marketing Manager reports directly to the VP of Marketing and works closely with sales and marketing teams.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The candidate will be expected to work from the Redwood City, CA office occasionally.
Growth Opportunities:
- Potential full-time employment after the contract period, depending on performance and company needs
- Expansion of responsibilities based on success in the role
- Networking and learning opportunities within the growing AI industry
ASSUMPTION: This role offers a unique opportunity to gain experience in AI and event management, with potential for growth and learning.
🌍 Location & Work Environment
Office Type: Observe.AI's headquarters is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Redwood City, CA (Hybrid)
Geographic Context:
- Redwood City is located in the San Francisco Bay Area, offering a vibrant tech industry and diverse cultural scene
- The Bay Area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- The region is home to numerous tech companies, providing ample networking and professional growth opportunities
Work Schedule: The work schedule is primarily Monday-Friday, with occasional event-related overtime. The role may require occasional travel to attend and manage events.
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss qualifications and fit
- Interview with the VP of Marketing to discuss the role, responsibilities, and company culture
- Final interview with key stakeholders to assess cultural fit and answer any remaining questions
Key Assessment Areas:
- Event management experience and skills
- Cross-functional collaboration and communication abilities
- Adaptability and problem-solving in a fast-paced environment
- Alignment with Observe.AI's company values and culture
Application Tips:
- Highlight relevant event management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare questions that demonstrate your interest in the role and company
ATS Keywords: Event Management, Field Marketing, Tradeshows, Pipeline Growth, Cross-Functional Collaboration, CRM, Marketing Automation, Project Management, Organizational Skills, Communication Skills
ASSUMPTION: The interview process at Observe.AI is designed to assess both skills and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo
- Event Management: Cvent or similar platforms
- Project Management: Asana, Trello, or similar tools
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you possess strong organizational skills and the ability to manage multiple events and timelines?
ASSUMPTION: Observe.AI values a diverse and inclusive work environment, seeking candidates who align with their company values and culture.
⚠️ Potential Challenges
- Managing multiple events and timelines simultaneously
- Occasional travel and event-related overtime
- Adapting to a fast-paced, high-growth environment
- Balancing event planning with cross-functional collaboration and communication
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional field marketing roles, this position is a 6-month contract with potential for full-time employment
- Observe.AI's focus on AI and customer service sets it apart from other companies in the software development industry
- This role offers the opportunity to gain experience in AI and event management, with potential for growth and learning
ASSUMPTION: This role is unique in its temporary nature and focus on AI-powered customer service solutions.
📝 Sample Projects
- Planning and executing a successful tradeshow, including vendor management, logistics, and promotion
- Hosting an Observe.AI event, featuring keynote speakers, panel discussions, and networking opportunities
- Managing a field event series, driving pipeline growth and generating qualified leads for the sales team
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Field Marketing Manager may undertake.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Observe.AI support the growth and development of its employees?
- What is the company's approach to work-life balance, especially for roles with occasional event-related overtime?
- How does Observe.AI measure the success of its field marketing initiatives, and what are the key metrics for this role?
- What opportunities exist for full-time employment after the contract period, depending on performance and company needs?
ASSUMPTION: These questions demonstrate your interest in the role, company culture, and long-term growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant event management experience and skills
- Prepare questions that demonstrate your interest in the role and company
- Follow up with the HR team one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
