Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Ververica GmbH

🔹 Location: Berlin, Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, execution, and measurement of high-impact marketing events and initiatives
• Enhancing community engagement, generating qualified leads, and amplifying Ververica’s brand presence
• Owning the event strategy, including flagship event Flink Forward, regional, and virtual engagements
• Collaborating closely with Sales, Sales Operations, Product Marketing, Customer Success, and external vendors

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in field marketing or event management to drive successful event outcomes and contribute to Ververica's growth.

📋 Key Responsibilities

✅ Event Strategy and Execution:

• Strategically plan, manage, and execute events where Ververica participates, regional meetups, webinars, and other virtual and in-person events
• Ensure high attendee satisfaction, engagement, and commercial impact by delivering compelling event experiences
• Organize and own the pre- and post-event processes, including outreach and follow-up
• Coordinate logistics, speaker management, and sponsorship fulfillment for third-party events
• Own and develop Ververica’s footprint in the community, including meetups and workshops

✅ Account-Based Field Activities:

• Collaborate with sales and marketing teams to craft and deploy account- or vertical-specific marketing tactics

✅ Content and Communications:

• Coordinate the creation and own the distribution of pre- and post-event content
• Work cross-functionally with Communications and Design functions to ensure alignment and consistency of event messaging
• Implement robust quality assurance measures to maintain a high communication standard

✅ Performance Measurement and Optimization:

• Track, measure, and report on key event metrics such as attendee satisfaction, lead generation, ROI, and social media/media mentions
• Continuously refine event strategies based on analytics and insights to maximize event effectiveness

✅ Cross-Functional Collaboration:

• Partner closely with Product Marketing, Sales, Customer Success, and external vendors to ensure successful event execution and follow-up
• Provide event-related training, insights, and support to internal teams to ensure alignment and knowledge sharing

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of field marketing or event management experience, ideally in a technology environment

Required Skills:

• Proven track record of planning and executing large-scale conferences and targeted regional/virtual events
• Strong analytical skills with experience measuring and reporting event performance metrics
• Exceptional organizational skills and attention to detail
• Proficiency with event management tools, CRM systems (e.g., Salesforce, Hubspot), and experience with marketing automation platforms
• Excellent verbal and written communication skills; experience creating compelling promotional and follow-up event content
• Demonstrated ability to collaborate effectively across multiple teams and external partners
• Comfortable working in a fast-paced, dynamic environment

Preferred Skills:

• Interest or experience in data streaming, open-source software, or enterprise SaaS

ASSUMPTION: Candidates with a strong background in field marketing or event management and a passion for driving event success will thrive in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and industry standards for Senior Field Marketing Manager roles in Germany)

Benefits:

• Competitive benefits package (specific details not provided)

Working Hours: Full-time (40 hours/week), with flexibility for event-related work outside of regular hours

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on data streaming and processing solutions

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2014 (According to LinkedIn)

Company Description:

• Ververica empowers businesses with high-performance data streaming and processing solutions
• Streamlines operations, developer efficiency, and enables customers to solve real-time use cases reliably and securely
• Offers a Unified Streaming Data Platform, powered by its cloud-native VERA engine, revolutionizing Apache Flink®

Company Specialties:

• Stream processing
• Software development
• Cloud computing
• Data stream processing
• Enterprise solutions
• Trainings and workshops
• Apache Flink

Company Website: www.ververica.com

ASSUMPTION: Ververica's focus on data streaming and processing solutions makes it an attractive employer for candidates interested in cutting-edge technology and driving business success through real-time data insights.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing (not explicitly stated, inferred from the job description)

Work Arrangement: Remote (Germany), with flexibility for on-site event attendance as needed

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing department
• Opportunities to expand event management responsibilities and impact Ververica's growth

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in field marketing and event management within a dynamic and innovative tech company.

🌍 Location & Work Environment

Office Type: Remote (with on-site event attendance as needed)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Germany offers a high quality of life, with strong social benefits and work-life balance
• Berlin's central location in Europe makes it an ideal hub for event management and travel

Work Schedule: Full-time (40 hours/week), with flexibility for event-related work outside of regular hours

ASSUMPTION: The remote work arrangement with occasional on-site event attendance offers a flexible and balanced work environment for candidates seeking a blend of remote and in-person work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Event management experience and strategies
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Ververica's values

Application Tips:

• Highlight relevant event management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Ververica's mission and how your skills align with the role's requirements
• Prepare examples of successful event strategies and outcomes from your past experiences
• Research Ververica's company culture and values to ensure a strong cultural fit

ATS Keywords: Field Marketing, Event Management, Lead Generation, Analytical Skills, Organizational Skills, Communication Skills, Collaboration, CRM Systems, Marketing Automation, Content Creation, Performance Measurement, Community Engagement, Data Streaming, Open-Source Software, Enterprise SaaS

ASSUMPTION: The interview process will focus on assessing the candidate's event management experience, analytical skills, and cultural fit with Ververica's values and company culture.

🛠️ Tools & Technologies

• Event management tools (e.g., Cvent, Bizzabo, Hopin)
• CRM systems (e.g., Salesforce, Hubspot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on Ververica's internal processes and preferences, but the list above provides a general overview of the types of tools required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge technology and driving progress
• Collaboration: Working together to achieve common goals
• Customer-centricity: Focusing on customer needs and delivering value
• Integrity: Acting with honesty and transparency in all interactions
• Excellence: Striving for the highest standards in all aspects of work

Work Style:

• Dynamic and fast-paced, with a focus on driving results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple projects and priorities?
• Are you a strong communicator and collaborator, with experience working effectively across multiple teams?
• Do you share Ververica's passion for driving business success through real-time data insights and innovative technology?

ASSUMPTION: Candidates who align with Ververica's values and work style will be most successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong organizational skills and attention to detail
• Balancing remote work with on-site event attendance, potentially leading to irregular work hours
• Adapting to Ververica's fast-paced and dynamic work environment, which may require learning new tools and processes quickly
• Dealing with the pressure of delivering high-impact events that drive business results and enhance Ververica's brand presence

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a commitment to driving event success and contributing to Ververica's growth.

📈 Similar Roles Comparison

• This role is similar to other Senior Field Marketing Manager positions, but may offer more focus on event strategy and ownership, as well as the opportunity to work for a dynamic and innovative tech company
• Compared to related roles in other industries, this position may offer unique challenges and opportunities related to data streaming and processing solutions
• Career progression may include advancing to a leadership role within the Marketing department or exploring other opportunities within Ververica's growing organization

ASSUMPTION: Candidates should research similar roles in the tech industry and consider the unique aspects of this position when evaluating their career goals and aspirations.

📝 Sample Projects

• Planning and executing a successful flagship event, such as Flink Forward, with a focus on driving attendee satisfaction, engagement, and commercial impact
• Developing and implementing a targeted account-based marketing strategy to generate qualified leads and enhance Ververica's brand presence in key verticals
• Collaborating with cross-functional teams to create compelling event content and ensure consistent messaging across all channels

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and responsibilities associated with this role, but the specific projects and priorities may vary depending on Ververica's current needs and strategic objectives.

❓ Key Questions to Ask During Interview

• Can you describe the event strategy for Flink Forward and how it aligns with Ververica's growth objectives?
• How does the Marketing team collaborate with Sales and other departments to ensure seamless lead capture, scoring, and nurturing post-event?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Ververica support the professional development and growth of its employees, particularly in the Marketing department?
• What is the company culture like, and how does it support a healthy work-life balance for remote employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within Ververica's Marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event management experience and achievements
• Write a compelling cover letter that demonstrates your understanding of Ververica's mission and how your skills align with the role's requirements
• Prepare examples of successful event strategies and outcomes from your past experiences
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.