Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Ryan Lawn & Tree Inc

🔹 Location: Broken Arrow, Oklahoma

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing strategies across multiple regions
• Building and managing a high-performing field marketing team
• Collaborating with market leaders to gather market insights and competitive intelligence
• Analyzing campaign performance using data-driven insights
• Expanding the Field Marketing program and identifying potential local marketing initiatives

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and experience in both digital and traditional marketing mediums.

📋 Key Responsibilities

✅ Develop and execute local marketing strategies within budget guidelines, including social media planning, content creation, networking opportunities, local sponsorships, and location-specific promotions

✅ Collaborate with market leaders to gather market insights and competitive intelligence to build actionable market profiles

✅ Analyze campaign performance using data-driven insights and report on effectiveness

✅ Identify and recruit local influencers to expand digital reach

✅ Partner with headquarters marketing to ensure brand consistency while tailoring campaigns to local markets

✅ Establish best practices for local marketing activities and evaluate their impact

✅ Build a comprehensive list of potential local marketing initiatives across all branches

✅ Design and implement strategies for expanding the Field Marketing program

✅ Recruit, train, and manage a team of field marketers to support growth in each region

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business (preferably Marketing or Management)

Experience: 7+ years of marketing experience with at least 4 years in team management

Required Skills:

• Expertise in both digital and traditional marketing mediums (e.g., print, radio, broadcast)
• Proven experience with budget management and strategic planning
• Strong relationship-building and networking abilities
• Exceptional leadership skills with a track record of managing teams effectively
• Self-motivated and highly strategic thinker
• Proficient in data collection, analysis, and reporting
• Fluency in digital marketing tools and platforms

Preferred Skills:

• Experience in the environmental services industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in both digital and traditional marketing mediums, as well as proven leadership skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager with 7+ years of experience in Oklahoma)

Benefits:

• Excellent health insurance coverage
• 401(k) retirement plan with company match
• Dental and vision insurance
• Additional benefits to support your lifestyle
• 100% Employee Stock Ownership Plan (ESOP)
• 11 paid holidays annually

Working Hours: Full-time (40 hours per week), with a flexible schedule that allows for working from home 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager with 7+ years of experience in Oklahoma. The actual salary may vary based on factors such as the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ryan Lawn & Tree operates in the environmental services industry, focusing on lawn care, tree care, pruning, irrigation, and pest control. The company has experienced rapid, sustained growth, providing advancement opportunities for employees who excel in their careers.

Company Size: Ryan Lawn & Tree is a mid-sized company with 201-500 employees, offering a collaborative culture and outstanding benefits.

Founded: The company was founded in 1989 and is headquartered in Merriam, Kansas, with additional locations in Oklahoma, Missouri, and Kansas.

Company Description:

• Ryan Lawn & Tree is employee-owned, which fosters a strong commitment to customer service and employee well-being.
• The company offers a comprehensive range of services, including lawn care, tree care, pruning, irrigation, and pest control.
• RYAN turf managers and arborists have the knowledge and expertise to provide exceptional value and keep customers happy.

Company Specialties:

• Lawn Care
• Tree Care
• Pruning
• Irrigation
• Pest Control

Company Website: http://www.ryanlawn.com

ASSUMPTION: Ryan Lawn & Tree's employee-owned structure and commitment to customer service make it an attractive place to work for individuals who value a collaborative and supportive work environment.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility for developing and executing local marketing strategies and managing a team of field marketers

Reporting Structure: This role reports directly to the Vice President of Revenue Generation and is responsible for building and managing a team of field marketers

Work Arrangement: Hybrid, with 3 days required in the local office and 2 days working from home

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the successful candidate to expand their team and take on additional responsibilities
• With experience and proven success, the candidate may have the opportunity to advance to a director-level or executive-level position within the company

ASSUMPTION: The successful candidate for this role will have a proven track record of leadership and strategic thinking, as well as experience in both digital and traditional marketing mediums.

🌍 Location & Work Environment

Office Type: The Broken Arrow office is a modern, professional environment with a collaborative and supportive work culture

Office Location(s): 2301 N. Beech Ave, Broken Arrow, OK 74012, US

Geographic Context:

• Broken Arrow is a suburb of Tulsa, Oklahoma, with a population of approximately 110,000 people
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a variety of dining and entertainment options
• The cost of living in Broken Arrow is relatively affordable compared to other major metropolitan areas in the United States

Work Schedule: Full-time (40 hours per week), with a flexible schedule that allows for working from home 2 days per week

ASSUMPTION: The Broken Arrow office offers a modern, professional work environment with a collaborative and supportive work culture, making it an attractive location for candidates seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and leadership style
• Skills assessment or case study to evaluate strategic thinking and marketing expertise
• Final interview with the Vice President of Revenue Generation to discuss fit within the organization

Key Assessment Areas:

• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Experience with both digital and traditional marketing mediums
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with Ryan Lawn & Tree's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in both digital and traditional marketing mediums, as well as your leadership and team management skills
• Be prepared to discuss your approach to strategic planning and data-driven decision-making in the interview
• Research Ryan Lawn & Tree's company culture and values to ensure a strong fit

ATS Keywords: Marketing, Team Management, Digital Marketing, Traditional Marketing, Budget Management, Strategic Planning, Relationship Building, Networking, Leadership, Data Analysis, Reporting, Content Creation, Social Media Planning, Local Sponsorships, Promotions, Influencer Recruitment

ASSUMPTION: The interview process for this role will focus on assessing the candidate's leadership and team management skills, as well as their experience with both digital and traditional marketing mediums.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with a variety of marketing tools and technologies, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Great Customer Service
• Unmatched Expertise
• Exceptional Value

Work Style:

• Collaborative and supportive work environment
• Focus on employee growth and development
• Strong commitment to customer service and satisfaction

Self-Assessment Questions:

• Do you thrive in a collaborative and supportive work environment?
• Are you committed to providing exceptional customer service and value?
• Do you have experience managing teams and driving results in a dynamic and fast-paced environment?

ASSUMPTION: Candidates who are a strong cultural fit for Ryan Lawn & Tree will have a proven track record of leadership and team management, as well as a commitment to customer service and satisfaction.

⚠️ Potential Challenges

• Managing a team of field marketers in multiple regions may present logistical challenges
• Balancing the need for brand consistency with the need to tailor campaigns to local markets
• Keeping up with the latest trends and best practices in both digital and traditional marketing mediums
• Managing a budget and ensuring that marketing efforts deliver a strong return on investment

ASSUMPTION: The successful candidate will have experience managing teams and driving results in a dynamic and fast-paced environment, as well as the ability to adapt to new challenges and opportunities as they arise.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position, but with a greater focus on local marketing strategies and team management
• Unlike some marketing roles, this position requires a strong understanding of both digital and traditional marketing mediums
• Career progression in this role may include advancement to a director-level or executive-level position within the company

ASSUMPTION: Candidates who are considering this role should have experience in both digital and traditional marketing mediums, as well as a proven track record of leadership and team management.

📝 Sample Projects

• Developing and executing a local marketing campaign to promote a new service offering in a specific region
• Analyzing campaign performance data to identify trends and make data-driven recommendations for future marketing efforts
• Recruiting and training a team of field marketers to support growth in each region

ASSUMPTION: The successful candidate will have experience developing and executing marketing campaigns, as well as analyzing campaign performance data to drive results.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and how this role fits into the broader marketing strategy?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated in this role?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the company's marketing strategy, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in both digital and traditional marketing mediums, as well as your leadership and team management skills
• Prepare for the interview by researching Ryan Lawn & Tree's company culture and values, as well as your approach to strategic planning and data-driven decision-making
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.