📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Orum
🔹 Location: United States (Remote)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Owning the field and event marketing program end-to-end
- Driving pipeline and brand preference through creative experiences
- Collaborating closely with sales teams to align marketing efforts
- Managing vendors, budgets, and timelines for successful event execution
- Analyzing and reporting on campaign performance and ROI
ASSUMPTION: This role requires a strategic and creative marketer who can balance big-picture thinking with tactical execution. Experience in B2B SaaS, field marketing, and event strategy is crucial for success in this position.
📋 Key Responsibilities
✅ Own and execute field and event marketing programs, including third-party sponsorships, virtual events, owned events, executive experiences, and customer advisory board (CAB) events
✅ Research, plan, and execute ABM-focused campaigns that blend virtual and in-person experiences to engage target accounts and accelerate deal cycles
✅ Partner with AEs and SDRs on territory plans, pipeline gaps, and sales enablement to drive attendance, follow-up, and ROI
✅ Plan and execute standout experiences that surprise and delight prospects and customers
✅ Track and report on performance, tying every campaign to pipeline impact and ROI
✅ Manage vendors, budgets, timelines, and internal stakeholders to ensure experiences land on time, on brand, and with measurable results
✅ Bring energy, vision, and confidence to lead projects and rally cross-functional teams around high-impact programs
ASSUMPTION: This role requires strong project management, communication, and stakeholder management skills. The ideal candidate will be comfortable working independently and collaborating with various teams to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B SaaS with hands-on experience in field marketing, ABM, and event strategy
Required Skills:
- Proven success designing and executing creative, high-impact experiences that drive pipeline and brand preference
- Proven success working closely with sales teams to enable SDR/AE follow-up and influence territory strategy
- Experience marketing to mid-market and enterprise segments
- Ability to analyze multiple inputs and make data-driven decisions
- Hands-on execution ability with effective project management, time management, prioritization, and organizational skills
- Creative spirit with an interest in ideating campaigns, messaging, copy, and design direction
- Excellent verbal and written communication skills
- Experience with core marketing tools like Hubspot, Salesforce, Outreach, ZoomInfo, and ABM platforms
- Self-starter with an owner's mindset
- Ability to travel up to 30%
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and additional language skills could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $150,000 (transparent and competitive for the role and experience level)
Benefits:
- Flexibility to work anywhere in the US
- Flexible vacation policy
- Orum Days Off (1st Friday of every month, holiday break at the end of the year, and many additional observed holidays)
- 90% coverage for employees and dependents for healthcare, dental, and vision insurance plans
- Parental leave
- Life Insurance, Accidental Death & Disability coverage
- Meaningful stock options in Orum
- $1k equipment reimbursement for work-related items that's yours to keep
- Company laptop
- Company retreats and meetups for all employees to connect in person
- Company ERG - Women Of Orum
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is transparent and competitive for the role and experience level. Benefits are comprehensive and focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-driven live conversation platforms for sales teams
Company Size: 51-200 employees (Mid-size company offering growth opportunities and a collaborative work environment)
Founded: 2018 (Relatively young company with a clear mission and vision)
Company Description:
- Orum is making sales human again through conversations, empowering sales teams to achieve more
- AI-driven, live conversation platform that accelerates sales teams by increasing efficiency, speeding up pipeline growth, and lowering customer acquisition costs
- Remote-first company culture with a focus on flexibility, work-life balance, and employee well-being
Company Specialties:
- Cold calling
- Sales
- Sales development
- Inside sales
- Outbound sales
- Demand generation
- Account executives
- Business development
- Cold calling
- Prospecting
- Lead generation
- Sales operations
- Revenue operations
Company Website: www.orum.com
ASSUMPTION: Orum is a growing company with a clear mission and values, offering opportunities for professional growth and development in a remote-first work environment.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Director of Demand Generation, with cross-functional collaboration with sales, customer success, and executive teams
Work Arrangement: Remote (US only) with up to 30% travel required for events and meetings
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and campaigns that drive business results
- Chance to collaborate with and learn from experienced marketing and sales professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): United States
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Opportunity to work with a diverse, distributed team
- Ability to travel up to 30% for events and meetings
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work environment offers flexibility and a better work-life balance, with opportunities to travel for events and meetings as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Demand Generation
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign ideation
- Event planning and execution
- Sales alignment and enablement
- Data analysis and reporting
- Communication and stakeholder management
Application Tips:
- Highlight relevant experience and achievements in field marketing, ABM, and event strategy
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful campaigns and events you've managed, with a focus on pipeline impact and ROI
- Research Orum's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Field Marketing, Event Strategy, ABM, Sales Alignment, Pipeline Acceleration, Customer Engagement, Marketing Campaigns, Event Planning, Data Analysis, ROI
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and ability to execute marketing campaigns that drive pipeline and brand preference.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Outreach
- ZoomInfo
- ABM platforms
- Project management tools (e.g., Asana, Trello, Jira)
- Design and presentation tools (e.g., Canva, Google Slides)
ASSUMPTION: Proficiency in the listed marketing, project management, and design tools is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Empowering
Work Style:
- Remote-first and flexible
- Results-driven and accountable
- Creative and strategic
- Collaborative and team-oriented
- Data-informed and analytical
Self-Assessment Questions:
- Do you thrive in a remote, flexible work environment?
- Are you comfortable managing up, across, and beyond your title?
- Do you have a creative spirit and an interest in ideating campaigns, messaging, copy, and design direction?
- Are you comfortable working with data and making data-driven decisions?
- Do you have strong communication skills and the ability to influence and collaborate with various teams?
ASSUMPTION: Orum values a remote-first, flexible, and results-driven work culture. Candidates who are comfortable working independently, managing up, and collaborating with various teams will thrive in this environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic thinking with tactical execution
- Working with limited resources and tight timelines
- Travel requirements up to 30% for events and meetings
ASSUMPTION: This role requires strong project management, time management, and organizational skills to balance multiple projects and deadlines successfully.
📈 Similar Roles Comparison
- Unlike traditional event marketing roles, this position requires a strong focus on ABM and sales enablement
- Orum's remote-first culture offers flexibility and a better work-life balance compared to on-site roles
- This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success
ASSUMPTION: This role is unique in its focus on ABM and sales enablement, offering significant growth potential and a remote-first work culture.
📝 Sample Projects
- Planning and executing a virtual event series to engage target accounts and accelerate deal cycles
- Designing and implementing an ABM-focused campaign to drive pipeline and brand preference for a specific product launch
- Managing a customer advisory board (CAB) to gather customer feedback and drive product improvements
ASSUMPTION: These sample projects highlight the strategic and creative nature of the role, focusing on driving pipeline and brand preference through targeted marketing campaigns.
❓ Key Questions to Ask During Interview
- How does Orum support the growth and development of its marketing team members?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Orum measure the success of its field and event marketing programs, and what key metrics should I focus on?
- What opportunities are there for collaboration and knowledge-sharing with other marketing and sales teams?
- How does Orum support work-life balance for its remote employees?
ASSUMPTION: These interview questions focus on professional growth, team collaboration, and work-life balance, providing insight into Orum's company culture and support for its employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful campaigns and events you've managed, with a focus on pipeline impact and ROI
- Research Orum's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
