Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: iManage

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Hybrid (In-office Tuesdays & Thursdays)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of integrated marketing campaigns
• Collaboration with Sales and Marketing teams to drive revenue growth
• Managing regional budgets and analyzing campaign performance
• Developing and implementing go-to-market strategies for North America
• Building and maintaining strong relationships with vendors and partners

ASSUMPTION: This role requires a strategic mindset combined with strong execution capabilities and a proven track record in field marketing.

📋 Key Responsibilities

✅ Act as the key liaison between Sales and Marketing to align both teams around North American revenue growth

✅ Plan and execute marketing initiatives that drive demand and support commercial targets

✅ Collaborate with Sales Leadership and Customer Success to develop and implement full buyer’s journey go-to-market strategies for North America

✅ Plan and execute Account-Based Marketing (ABM) programs, regional event experiences, demand generation initiatives, and other activities that create new and expansion opportunities across key accounts and industry verticals

✅ Partner with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey, filling pipeline gaps, and accelerating deals through creative, data-driven tactics

✅ Manage vendor relationships for third-party conferences and events to elevate brand awareness, generate leads, support thought leadership, and amplify corporate messaging within the region

✅ Collaborate with the Channel team to extend the reach of co-marketing initiatives across all available iManage channels, while proactively identifying new opportunities for joint efforts

✅ Cultivate relationships with industry associations, media outlets, and directory vendors to increase brand visibility and reinforce iManage’s North American presence

✅ Engage with the customer and partner community through local user groups, online platforms, and advocacy programs to foster deeper connections and loyalty

✅ Own key business metrics, analyzing and reporting on marketing campaign performance, applying insights to refine strategies, and ensuring optimal ROI

✅ Manage and allocate regional budgets in line with business priorities

ASSUMPTION: This role requires a high level of initiative, self-motivation, and the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience building and executing integrated marketing campaigns across multiple tactics and platforms for both new business and existing accounts

Required Skills:

• Strategic planning and execution
• Cross-functional team collaboration
• Budget management
• Campaign performance analysis
• Account-based marketing (ABM)
• Vendor management
• Industry knowledge (Legal, Finance, or Professional Services)

Preferred Skills:

• Experience with MarTech tools
• Prior hands-on experience with Account-Based Marketing (ABM) strategies

ASSUMPTION: A results-driven mindset with the ability to measure and report campaign effectiveness, especially in terms of qualified sales opportunities, is crucial for this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $215,000 per year

Benefits:

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life Insurance
• 401k Retirement Savings Plan
• Paid Parental Leave
• Flexible Time Off
• Wellness Days
• Access to RethinkCare

Working Hours: Full-time, hybrid schedule (in-office Tuesdays & Thursdays)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager role in Chicago, IL.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on document and email management solutions

Company Size: 1,001-5,000 employees

Founded: 2015, with a rich history in the legal and professional services industries

Company Description:

• iManage is dedicated to Making Knowledge Work, empowering professionals worldwide to unlock the full potential of their business content and communications
• The company's intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users globally, managing over 11 billion documents and 11 petabytes of data
• iManage's work is not always easy, but it is ambitious and rewarding, turning the impossible into reality and empowering employees to grow, unlock their potential, and create a meaningful impact on everything they do

Company Specialties:

• Intelligent document and email management
• Advanced AI and machine learning
• Secure and compliant knowledge work platform
• Collaboration and workflow automation

Company Website: https://imanage.com

ASSUMPTION: iManage's focus on innovation, collaboration, and empowering employees to grow makes it an attractive place to work for driven professionals.

📊 Role Analysis

Career Level: Senior-level role with significant impact on the company's North American business growth

Reporting Structure: Reports directly to the Vice President of Marketing, North America

Work Arrangement: Hybrid schedule with in-office presence on Tuesdays and Thursdays, offering flexibility for meaningful work-life balance

Growth Opportunities:

• Potential career progression into a regional marketing leadership role or other senior marketing positions within the company
• Internal development framework for continuous learning and skill development
• Unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training

ASSUMPTION: This role offers ample opportunities for professional growth and development within iManage's dynamic and inclusive culture.

🌍 Location & Work Environment

Office Type: Modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events

Office Location(s): 71 S Wacker Drive, Suite 400, Chicago, IL 60606, US

Geographic Context:

• Chicago, IL, is a major hub for the legal, finance, and professional services industries, providing ample opportunities for networking and collaboration
• The city offers a diverse range of cultural attractions, entertainment, and dining options
• Chicago's central location and extensive public transportation system make it an ideal place for commuters

Work Schedule: Full-time, hybrid schedule with in-office presence on Tuesdays and Thursdays, offering flexibility for meaningful work-life balance

ASSUMPTION: iManage's hybrid work arrangement and modern office space foster a collaborative and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Behavioral and skills-based interviews with the hiring manager and team members
• Final interview with the Vice President of Marketing, North America
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Campaign execution and project management
• Budget management and ROI analysis
• Collaboration and communication skills
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work independently and as part of a team
• Research iManage's company culture and values to demonstrate your fit for the organization

ATS Keywords: Integrated Marketing Campaigns, Sales Collaboration, Analytical Tools, Campaign Effectiveness, Project Management, Strategic Thinking, Creative Thinking, Problem Solving, Collaboration Skills, Self-Motivation, Account-Based Marketing, Vendor Management, Customer Engagement, Data-Driven Tactics, Content Development, Public Relations

ASSUMPTION: iManage's hiring process is designed to assess candidates' strategic thinking, execution capabilities, and cultural fit for the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Analytical tools (e.g., Google Analytics, Tableau)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Webinar platforms (e.g., GoToWebinar, Zoom Webinar)

ASSUMPTION: Familiarity with relevant marketing technologies and tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Strategic and data-driven
• Collaborative and team-oriented
• Adaptable and resilient
• Results-focused and accountable
• Continuously learning and improving

Self-Assessment Questions:

• How do you align with iManage's customer-centric value, and can you provide an example of a time when you put the customer first in a previous role?
• Describe your experience working in a hybrid or remote work environment, and how do you maintain productivity and engagement in such settings?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices in marketing?

ASSUMPTION: iManage values candidates who demonstrate a strong cultural fit, strategic mindset, and commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously, requiring strong organizational skills and time management
• Collaborating with cross-functional teams and stakeholders, necessitating excellent communication and interpersonal skills
• Working in a fast-paced, dynamic environment that requires adaptability and resilience
• Balancing strategic planning with tactical execution, demanding a strong blend of strategic thinking and operational capability
• Managing regional budgets and allocating resources effectively, requiring a solid understanding of financial management and ROI analysis

ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to overcome them successfully.

📈 Similar Roles Comparison

• Compared to other Senior Field Marketing Manager roles, this position offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration within a dynamic, growing organization
• iManage's focus on innovation and continuous improvement sets it apart from other companies in the industry, providing ample opportunities for professional growth and development
• Career progression in this role may lead to regional marketing leadership or other senior marketing positions within the company, offering long-term growth potential

ASSUMPTION: This role presents a compelling opportunity for experienced marketing professionals seeking to make a significant impact on a company's North American business growth.

📝 Sample Projects

• Developing and executing a regional go-to-market strategy for a new product launch, driving adoption and generating demand across key accounts and industry verticals
• Planning and executing a multi-channel ABM campaign, targeting high-potential accounts and leveraging data-driven insights to personalize messaging and maximize engagement
• Managing a regional event series, from vendor selection and logistics to on-site execution and post-event follow-up, to elevate brand awareness and generate leads

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the North American market, and how this role contributes to achieving that vision?
• How does the company support the growth and development of its marketing team members, and what opportunities exist for career progression within the organization?
• Can you provide an example of a time when the company successfully adapted to market changes or industry trends, and how did marketing play a role in that process?
• How does the company foster a culture of collaboration and innovation, and what initiatives are in place to ensure that marketing remains at the forefront of industry best practices?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are these KPIs communicated and tracked within the organization?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your strategic mindset, execution capabilities, and cultural fit for iManage
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work independently and as part of a team
• Research iManage's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.