Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Tricentis

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days return to office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to support regional sales goals
• Collaborating with cross-functional teams to maintain brand consistency and messaging
• Managing integrated marketing programs for demand generation, brand awareness, and customer expansion
• Working closely with sales teams to align marketing efforts with sales targets and methodology
• Localizing global marketing programs and assets for the Japanese market

ASSUMPTION: This role requires a strong understanding of the Japanese market and its unique cultural aspects to effectively execute marketing strategies.

📋 Key Responsibilities

✅ Collaborate with Japan GTM leadership to develop marketing strategies that exceed lead, pipeline, and revenue generation targets

✅ Review and localize current marketing programs and assets for the Japanese market

✅ Execute integrated marketing programs to support regional sales initiatives, predominantly for Large Enterprise accounts

✅ Support the Japanese website and presence on Tricentis.com

✅ Communicate marketing strategy and tactical deliverables to sales teams

✅ Liaise with field sales, channel sales, customer growth managers, and BDR teams to ensure alignment on marketing programs and lead follow-up

✅ Identify ways to improve qualified lead to opportunity conversion rates

✅ Partner with global marketing and corporate communications teams to localize global demand generation programs and digital outreach

✅ Work with local marketing agencies to support regional program execution

✅ Own and manage relevant components of the APAC marketing budget and marketing calendar

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or similar post-graduate diploma required

Experience: Minimum 7 years of experience in B2B marketing in the enterprise software/high-tech industry in Japan

Required Skills:

• Proven track record of success in modern marketing practices, incorporating demand generation, digital marketing, events management, and social media
• Strong project and program management experience
• Excellent communication skills (verbal, written, and presentation)
• Goal and outcome orientated, with a good understanding of marketing metrics, sales targets, sales methodology, and sales strategy
• Experience working with cross-functional, cross-geo teams in a high-growth company
• Proven data segmentation and prioritization skills
• Strong martech and workforce tool experience, specifically marketing automation and ABM tools and methodologies
• Minimum of Bachelor’s degree in Marketing or similar post-graduate diploma required
• Strong English proficiency required
• Ability to travel – approximately 15%

Preferred Skills:

• Experience with Asana, 6sense, Marketo, and Salesforce.com

ASSUMPTION: Candidates with experience in B2B tech marketing and a proven track record of success in modern marketing practices will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Field Marketing Manager with 7-10 years of experience in Japan, the estimated salary range is ¥12,000,000 - ¥16,000,000 per year. This range takes into account the company's size, location, and the candidate's level of experience.

Benefits:

• Market conform salary and performance bonus
• Hybrid work arrangement (3 days return to office)
• Favourable working atmosphere in a rapidly expanding company
• Personal and professional development
• Permanent, full-time employment

Working Hours: 40 hours per week, with flexibility for remote work on non-office days

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's level of experience and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on continuous testing and quality engineering

Company Size: 1,001-5,000 employees, providing a large and established environment for professional growth

Founded: 2007, with over 15 years of experience in the software testing industry

Company Description:

• Tricentis is a global leader in continuous testing and quality engineering, offering an AI-powered, continuous testing platform that enables enterprises to accelerate their digital transformation
• The company's approach is totally automated, fully codeless, and intelligently driven by AI, addressing both agile development and complex enterprise apps
• Tricentis has been recognized as a leader by major industry analysts, including Forrester, Gartner, and IDC, and has over 2,500 customers, including the largest brands in the world

Company Specialties:

• Software Testing
• Test Automation
• Mobile Testing
• SAP Testing
• Continuous Testing
• Load Testing
• Performance Testing
• Test Management
• DevOps
• Quality Engineering
• Generative AI
• Artificial Intelligence
• Quality Assurance
• Data Integrity
• Digital Transformation
• Oracle Testing
• ERP
• and Application Testing

Company Website: http://www.tricentis.com

ASSUMPTION: Tricentis' extensive experience and global presence provide a stable and well-resourced environment for employees to grow and succeed.

📊 Role Analysis

Career Level: Senior, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: The Senior Field Marketing Manager will report directly to the Senior Director Marketing EMEA & APAC and collaborate closely with the broader marketing, operations, sales, and customer growth teams

Work Arrangement: Hybrid, with 3 days required in the office and 2 days remote work per week

Growth Opportunities:

• Potential for advancement to a Director or Vice President of Marketing role within the APAC region or globally
• Opportunities to expand skills and expertise through collaboration with cross-functional teams and global marketing initiatives
• Possibility to work on high-impact projects that drive business growth and contribute to the company's success

ASSUMPTION: This role offers a clear path for career progression and professional development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern and collaborative office space in Tokyo, Japan

Office Location(s): 5301 Southwest Parkway, Building 2, Suite 200, Austin, Texas 78735, US (Global Headquarters) and various regional offices worldwide

Geographic Context:

• Tokyo, Japan's capital and largest city, offering a vibrant and dynamic business environment
• Close proximity to major transportation hubs and amenities
• Access to a diverse and multicultural workforce, with a strong focus on innovation and technology

Work Schedule: Standard business hours, with flexibility for remote work on non-office days

ASSUMPTION: The hybrid work arrangement and modern office space provide a flexible and collaborative work environment that supports productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional team collaboration and communication
• Project management and execution skills
• Understanding of the Japanese market and cultural nuances
• Alignment with Tricentis' core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the Japanese market and cultural aspects in your application materials
• Prepare for behavioral interview questions that focus on your marketing strategy, project management, and cross-functional team collaboration skills
• Research Tricentis' company culture and core values to ensure a strong fit with your personal work style and career goals

ATS Keywords: B2B marketing, demand generation, digital marketing, events management, social media, project management, communication skills, data analysis, sales alignment, marketing automation, ABM tools, relationship building, problem-solving, creativity, self-starter, detail-oriented, Japanese market, cultural nuances

ASSUMPTION: A strong understanding of the Japanese market and cultural aspects, as well as a proven track record in modern marketing practices, will be crucial for success in this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Asana)
• ABM tools (e.g., 6sense)
• Salesforce.com
• Microsoft Office Suite
• Project management tools (e.g., Asana)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: Proficiency in marketing automation, ABM, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Demonstrate Self-Awareness: Own your strengths and limitations
• Finish What We Start: Do what we say we are going to do
• Move Fast: Create momentum and efficiency
• Run Towards Change: Challenge the status quo
• Serve Our Customers & Communities: Create a positive experience with each interaction
• Solve Problems Together: We win or lose as one team
• Think Big & Believe: Set extraordinary goals and believe you can achieve them

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Strong communication and presentation skills
• Ability to work effectively with cross-functional teams and stakeholders

Self-Assessment Questions:

• How do you demonstrate self-awareness in your professional life, and how has it helped you grow?
• Can you provide an example of a time when you challenged the status quo and drove positive change?
• How do you balance moving fast and creating momentum with ensuring the quality and accuracy of your work?

ASSUMPTION: Candidates who align strongly with Tricentis' core values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working effectively with cross-functional, cross-geo teams
• Adapting to a fast-paced and dynamic work environment
• Navigating the unique cultural aspects of the Japanese market
• Balancing the demands of regional sales initiatives with global marketing programs

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to work effectively with multiple stakeholders.

📈 Similar Roles Comparison

• Compared to other Senior Field Marketing Manager roles, this position offers a unique blend of strategy and hands-on execution, with a strong focus on regional sales alignment and global marketing program localization
• Tricentis' global presence and extensive experience in the software testing industry provide a stable and well-resourced environment for professional growth and development
• This role offers a clear path for career progression and advancement within the marketing department and the broader organization

ASSUMPTION: Candidates with experience in B2B tech marketing and a proven track record of success in modern marketing practices will find this role to be an excellent fit for their career goals.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive demand generation and pipeline acceleration for a new product launch
• Localizing global marketing programs and assets for the Japanese market, ensuring brand consistency and messaging alignment
• Collaborating with sales teams to create targeted nurture emails and playbooks to support demand growth and pipeline acceleration
• Partnering with local marketing agencies to execute regional events and tradeshows, driving brand awareness and customer expansion

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior Field Marketing Manager role, with a strong focus on regional sales alignment and global marketing program localization.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing department and the company's overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does the company approach collaboration and communication between marketing, sales, and other departments?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on the Japanese market and cultural aspects
• Prepare for behavioral interview questions that focus on your marketing strategy, project management, and cross-functional team collaboration skills
• Research Tricentis' company culture and core values to ensure a strong fit with your personal work style and career goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.