Senior Field Marketing Manager

📌 Core Information 🔹 Job Title: Senior Field Marketing Manager (AMERS) 🔹 Company: Diligent Corporation 🔹 Location: New York, New York, United States & Washington, District of Columbia, United States 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 5+ years 🔹 Remote Status: On-site/Hybrid --- 🚀 Job Overview Key aspects of this role include: - Strategic field marketing execution, tailoring campaigns to the governance space, and driving lead generation initiatives. - Customer engagement and brand development through community engagement and event-driven initiatives. - Event planning and management, ensuring events are impactful, on-brand, and deliver ROI. - Cross-functional collaboration with regional sales, product marketing, digital, and content teams to align on messaging and go-to-market plans. - Performance tracking and budget management, establishing KPIs, reporting on campaign performance, and optimizing campaigns based on insights. Assumption: This role requires a strong understanding of the governance space and experience working with regional teams to drive business outcomes. --- 📋 Key Responsibilities ✅ Strategic Field Marketing Execution - Design and execute localized field marketing programs tailored to the governance space, including messaging, campaigns, and in-market activations. - Develop and manage multi-channel lead generation initiatives that increase MQLs, accelerate the pipeline, and drive conversions. - Support product launches and new feature rollouts by tailoring communications and promotional efforts for regional impact. Assumption: This role requires a deep understanding of the governance space and the ability to adapt global marketing strategies to regional needs. ✅ Customer Engagement & Brand Development - Build brand visibility and strengthen Diligent’s presence through strategic community engagement and event-driven initiatives. - Organize and execute customer-focused programs such as user groups, training sessions, and executive briefings to drive retention and upsell opportunities. - Foster strong relationships with customers, partners, and influencers to create brand advocates and referral opportunities. Assumption: This role requires strong communication skills and the ability to build and maintain relationships with key stakeholders. ✅ Event Planning & Management - Plan, promote, and execute regional events—including trade shows, roadshows, webinars, and executive roundtables—aligned with global and regional business objectives. - Ensure events are impactful, on-brand, and deliver ROI through lead capture, engagement, and conversion. Assumption: This role requires experience in event planning and management, with a proven track record of delivering measurable business outcomes. ✅ Cross-Functional Collaboration - Partner closely with regional sales, product marketing, digital, and content teams to align on messaging, target audiences, and go-to-market plans. - Act as a strategic bridge between global marketing teams and regional stakeholders to ensure alignment and adaptability in execution. Assumption: This role requires strong collaboration skills and the ability to work effectively with cross-functional teams. --- 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of B2B marketing experience, with a focus on field or regional marketing, preferably in SaaS, governance, or enterprise tech. Required Skills: - Proven track record of creating and executing successful demand generation and customer engagement programs. - Strong event management skills, with measurable business outcomes. - Excellent cross-functional collaboration and stakeholder management skills. - Data-driven mindset with proficiency in marketing analytics, CRM, and campaign tools (e.g., Salesforce, Marketo, HubSpot). Preferred Skills: - Experience managing and developing high-performing teams. - Ability to thrive in a fast-paced, matrixed environment with a high degree of ownership. - Curiosity and interest in leveraging AI tools and automation to enhance marketing efficiency, personalization, and impact. Assumption: This role requires a well-rounded marketing background with a strong focus on field marketing and regional strategies. --- 💰 Compensation & Benefits Salary Range: $99,000 - $136,000 USD per year Benefits: - Flexible work environment - Comprehensive health benefits - Generous time off policy - Wellness programs Working Hours: 40 hours per week Assumption: The salary range is based on industry standards for a role of this level and experience in the New York metropolitan area. Benefits are competitive and tailored to attract and retain top talent. --- 📌 Applicant Insights Company Context Industry: Software Development Company Size: 1,001-5,000 employees Founded: 2000 Company Description: - Diligent is the leading governance, risk, and compliance (GRC) SaaS company, empowering more than 1 million users and 700,000 board members to clarify risk and elevate governance. - Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore, and Sydney. Company Specialties: - Governance - Analytics - Insights - Collaboration Solutions - Entity Management - Board Portal Solutions - GRC - Compliance - Audit - Risk - ERM Company Website: diligent.com Assumption: Diligent's size and global presence provide ample opportunities for career growth and development. Role Analysis Career Level: Mid-level to senior Reporting Structure: This role reports directly to the regional marketing director and collaborates closely with regional sales, product marketing, and other teams. Work Arrangement: Hybrid (a mix of on-site and remote work) Growth Opportunities: - This role offers the opportunity to grow within the marketing function, potentially leading regional marketing teams or moving into a global marketing leadership role. - The diverse range of Diligent's products and services provides opportunities to gain experience in various aspects of GRC and expand one's skillset. Assumption: This role is well-suited for an experienced marketing professional looking to make a significant impact in a growing, global organization. Location & Work Environment Office Type: Modern, collaborative workspaces in major cities worldwide. Office Location(s): - 61 W 23rd St, 4th Floor, New York, NY 10010, US - 980 Howe Street, Suite 1300, Vancouver, BC V6Z 0C8, CA - 25 Dock Rd, Galway, Ireland H91 AK1V, US Geographic Context: - New York: A major global financial hub with a vibrant tech industry and a high cost of living. - Washington D.C.: The nation's capital, with a strong presence of government agencies and think tanks. - Galway: A coastal city in Ireland, known for its vibrant arts scene and entrepreneurial ecosystem. Work Schedule: Flexible, with a focus on results and productivity. Assumption: This role requires the ability to work effectively in a fast-paced, global environment, with a high degree of autonomy and flexibility. Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. On-site or virtual interview with the regional marketing director and other stakeholders 4. Final round interview with senior leadership Key Assessment Areas: - Strategic thinking and problem-solving skills - Ability to develop and execute regional marketing strategies - Experience managing events and driving measurable business outcomes - Cross-functional collaboration and stakeholder management skills - Cultural fit and alignment with Diligent's values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your marketing strategy development, event management, and cross-functional collaboration skills. - Research Diligent's products, services, and industry to demonstrate your understanding of the company and its mission. ATS Keywords: B2B marketing, field marketing, demand generation, customer engagement, event management, cross-functional collaboration, marketing analytics, CRM, campaign tools, team management, fast-paced environment, AI tools, automation, brand development, lead generation, stakeholder management Assumption: Applicants should tailor their resumes and applications to include these keywords to improve their visibility in the ATS system. --- 💡 Similar Roles Comparison - This role is similar to other regional marketing manager positions in the tech industry, with a focus on field marketing and demand generation. - However, this role is unique in its focus on the governance space and Diligent's comprehensive suite of GRC products and services. - Career paths for this role may include moving into a global marketing leadership role or transitioning into a product marketing or product management role within Diligent. Assumption: This role offers a unique opportunity to gain experience in the GRC space and make a significant impact on a global organization. --- 📝 Sample Projects - Developing and executing a regional marketing campaign to launch a new Diligent product in the AMERS region. - Planning and managing a regional user conference to drive customer retention and upsell opportunities. - Collaborating with the sales team to create targeted account-based marketing (ABM) campaigns to drive revenue growth. Assumption: These sample projects illustrate the strategic, tactical, and collaborative aspects of the role, showcasing the breadth of responsibilities and the impact this role can have on Diligent's business. --- ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role collaborate with other marketing teams and stakeholders within Diligent? - What are the most significant challenges facing the marketing function in the AMERS region, and how can this role address them? - How does Diligent support the professional development and growth of its marketing team members? - What are the key performance indicators (KPIs) for this role, and how will success be measured? Assumption: These questions demonstrate a candidate's interest in understanding the role's context, priorities, and growth opportunities, as well as their commitment to driving meaningful impact within Diligent. --- 💼 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: [Application URL] - Tailor your resume to highlight relevant experience and skills for this role. - Prepare a cover letter that addresses your qualifications and motivation for pursuing this opportunity. - If selected for an interview, be prepared to discuss your marketing strategy development, event management, and cross-functional collaboration skills in detail. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. ---