Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Ryan Lawn & Tree Inc

🔹 Location: Wichita, Kansas, United States

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing strategies across multiple regions
• Building and managing a high-performing field marketing team
• Collaborating with market leaders to gather market insights and competitive intelligence
• Analyzing campaign performance using data-driven insights
• Expanding the Field Marketing program and identifying potential local marketing initiatives

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and experience in both digital and traditional marketing mediums. The ideal candidate will be comfortable managing budgets and working collaboratively with various teams.

📋 Key Responsibilities

✅ Develop and execute local marketing strategies within budget guidelines, including social media planning, content creation, networking opportunities, local sponsorships, and location-specific promotions

✅ Collaborate with market leaders to gather market insights and competitive intelligence to build actionable market profiles

✅ Analyze campaign performance using data-driven insights and report on effectiveness

✅ Identify and recruit local influencers to expand digital reach

✅ Partner with headquarters marketing to ensure brand consistency while tailoring campaigns to local markets

✅ Establish best practices for local marketing activities and evaluate their impact

✅ Design and implement strategies for expanding the Field Marketing program

✅ Recruit, train, and manage a team of field marketers to support growth in each region

ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on driving local strategies and managing a team to achieve results.

🎯 Required Qualifications

Education: Bachelor's degree in Business (preferably Marketing or Management)

Experience: 7+ years of marketing experience with at least 4 years in team management

Required Skills:

• Expertise in both digital and traditional marketing mediums
• Proven experience with budget management and strategic planning
• Strong relationship-building and networking abilities
• Exceptional leadership skills with a track record of managing teams effectively
• Self-motivated and highly strategic thinker
• Proficient in data collection, analysis, and reporting
• Fluency in digital marketing tools and platforms

Preferred Skills:

• Experience in the environmental services industry
• Familiarity with the local market

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on both digital and traditional marketing mediums. Experience in team management and strategic planning is essential for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager with 7+ years of experience in the environmental services industry)

Benefits:

• Excellent health insurance coverage
• 401(k) retirement plan with company match
• Dental and vision insurance
• Additional benefits to support your lifestyle
• 100% Employee Stock Ownership Plan (ESOP)
• 11 paid holidays annually

Working Hours: Full-time, 40 hours per week, with 3 days required in the local office

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager with the required experience level. The benefits package is comprehensive and designed to support the well-being and financial future of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Ryan Lawn & Tree operates in the environmental services industry, focusing on lawn care, tree care, pruning, irrigation, and pest control. The company is employee-owned, which fosters a collaborative culture and investment in employees' professional growth.

Company Size: Ryan Lawn & Tree has 201-500 employees, providing a mid-sized company environment with opportunities for advancement and internal networking.

Founded: 1989, with a history of steady growth and expansion in the environmental services industry.

Company Description:

• Ryan Lawn & Tree is committed to integrity, great customer service, unmatched expertise, and exceptional value.
• The company offers a wide range of services, including lawn fertility and weed control, tree pest and disease control, tree and shrub pruning, and irrigation maintenance and installation.
• As an employee-owned company, every person at Ryan Lawn & Tree has a vested interest in keeping customers happy.

Company Specialties:

• Lawn Care
• Tree Care
• Pruning
• Irrigation
• Pest Control

Company Website: http://www.ryanlawn.com

ASSUMPTION: Ryan Lawn & Tree's employee-owned structure contributes to a strong company culture focused on customer satisfaction and employee growth.

📊 Role Analysis

Career Level: Senior-level position with opportunities for growth and leadership within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Vice President of Revenue Generation and is responsible for managing a team of field marketers.

Work Arrangement: Hybrid, with 3 days required in the local office and the remaining days flexible for remote work.

Growth Opportunities:

• Expanding the Field Marketing program and identifying potential local marketing initiatives
• Developing and mentoring team members to support growth in each region
• Potential advancement opportunities within the marketing department or the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and expand their leadership skills.

🌍 Location & Work Environment

Office Type: Local office with a hybrid work arrangement

Office Location(s): 1957 N. Mosley, Wichita, Kansas 67214, United States

Geographic Context:

• Wichita, Kansas, is the largest city in the state, with a population of approximately 390,000.
• The city offers a mix of urban and suburban living, with a cost of living that is lower than the national average.
• Wichita has a humid subtropical climate, with hot summers and cold winters.

Work Schedule: Full-time, 40 hours per week, with 3 days required in the local office and the remaining days flexible for remote work

ASSUMPTION: The hybrid work arrangement allows for flexibility while still fostering a collaborative office environment. The local office is centrally located in Wichita, providing easy access for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Vice President of Revenue Generation

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management skills
• Budget management and strategic planning
• Relationship-building and networking abilities
• Data analysis and reporting skills

Application Tips:

• Highlight your experience in both digital and traditional marketing mediums and your track record of managing teams effectively.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare examples of local marketing strategies you've developed and executed in the past.
• Research Ryan Lawn & Tree's company culture and be prepared to discuss how your values align with theirs.

ATS Keywords: Marketing strategy, local marketing, team management, budget management, strategic planning, relationship-building, networking, data analysis, reporting, digital marketing, traditional marketing, Field Marketing, Senior Marketing Manager

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences. Researching the company and being prepared to discuss how their values align with the company's is essential for success in the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing marketing technology stack. Familiarity with common marketing automation, social media management, data analysis, and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Great customer service
• Unmatched expertise
• Exceptional value

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you share Ryan Lawn & Tree's commitment to integrity and great customer service?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have a proven track record of managing teams effectively and driving results?

ASSUMPTION: Ryan Lawn & Tree's employee-owned structure contributes to a strong company culture focused on customer satisfaction and employee growth. Candidates should be prepared to discuss how their values align with the company's and how their work style fits with the company's collaborative, data-driven environment.

⚠️ Potential Challenges

• Managing a team of field marketers remotely, ensuring consistent brand messaging, and driving results across multiple regions
• Balancing local marketing strategies with headquarters marketing initiatives to maintain brand consistency
• Adapting to a hybrid work environment, with 3 days required in the local office and the remaining days flexible for remote work
• Gathering market insights and competitive intelligence in a rapidly changing industry

ASSUMPTION: The potential challenges in this role are primarily related to managing a remote team, balancing local and headquarters marketing initiatives, and adapting to a hybrid work environment. Candidates should be prepared to discuss their strategies for overcoming these challenges and driving results in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to a traditional Marketing Manager role, this position places a greater emphasis on local marketing strategies and team management, with less focus on day-to-day tactical marketing execution.
• In the environmental services industry, local marketing is crucial for driving customer acquisition and retention. This role requires a strong understanding of both digital and traditional marketing mediums to effectively reach local audiences.
• Career-wise, this role offers opportunities for growth within the marketing department and the company as a whole. With experience and success in this position, candidates may advance to roles such as Director of Marketing or Vice President of Marketing.

ASSUMPTION: This role is unique in its focus on local marketing strategies and team management within the environmental services industry. Candidates should be prepared to discuss their experience in these areas and how it sets them apart from other marketing professionals.

📝 Sample Projects

• Developing and executing a local marketing campaign to drive customer acquisition in a new region
• Analyzing campaign performance data to optimize marketing spend and improve ROI
• Recruiting, training, and managing a team of field marketers to support growth in each region

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of initiatives they may be responsible for in this role. The specific projects and priorities may vary depending on the company's current marketing strategy and growth goals.

❓ Key Questions to Ask During Interview

• Can you describe the current local marketing strategies in place, and how this role will build upon or evolve them?
• How does the marketing team collaborate with other departments, such as sales and operations, to drive overall company growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ryan Lawn & Tree support the professional growth and development of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role address them?

ASSUMPTION: The key questions to ask during the interview are designed to provide candidates with a better understanding of the role's priorities, the company's marketing strategy, and the opportunities for professional growth and development. Candidates should tailor their questions to the specific company and role they are interviewing for.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your experience in local marketing strategies and team management.
• Prepare examples of local marketing strategies you've developed and executed in the past, as well as any data-driven insights you've used to optimize marketing spend and improve ROI.
• Research Ryan Lawn & Tree's company culture and be prepared to discuss how your values align with theirs during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.