📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Docker
🔹 Location: Global (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving pipeline growth through global field marketing programs
- Supporting event strategy, execution, and performance
- Collaborating on partner marketing initiatives
- Cross-functional collaboration with various teams
- Campaign integration and program orchestration
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as excellent communication skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Drive pipeline growth through global field marketing programs, including executive roundtables, partner events, webinars, and partner-led field initiatives
✅ Support event strategy, execution, and performance for Docker-led and third-party events, with a focus on lead generation, acceleration, and conversion
✅ Collaborate on partner marketing initiatives, such as joint field and partner events, co-branded campaigns, and ecosystem programs
✅ Partner cross-functionally with Sales, CS, Partner team, Events, and Growth Marketing to deliver programs tailored to pipeline and customer expansion goals
✅ Integrate field marketing programs into global and partner-driven integrated campaigns
✅ Develop playbooks and toolkits to enable partner and sales teams to execute scalable, repeatable pipeline plays
ASSUMPTION: This role requires a strong understanding of marketing automation platforms, ABM tools, and Salesforce to effectively manage and track marketing programs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in Field Marketing, Demand Generation, or Integrated Campaigns at B2B SaaS companies, ideally with a PLG and Sales-led motion
Required Skills:
- Proven success in leading high-performing marketing programs that deliver pipeline and revenue
- Strong project management and cross-functional collaboration skills
- Experience running and optimizing partner event programs (virtual, in-person, hybrid)
- Familiarity with Salesforce, marketing automation platforms (e.g., Marketo), and ABM tools (e.g., 6sense)
- Ability to think strategically while executing tactically
- Comfortable working closely with Sales and Customer Success teams
- Data-driven mindset with a strong focus on pipeline outcomes, reporting, and attribution
- Excellent verbal and written communication skills
Preferred Skills:
- Experience collaborating with Partner Marketing teams to plan and execute joint programs or ecosystem events
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with various teams.
💰 Compensation & Benefits
Salary Range: $151,200 - $189,000 per year (based on provided salary range)
Benefits:
- Freedom & Flexibility
- Designated Quarterly Whaleness Days
- Home Office Setup
- 16 Weeks of Paid Parental Leave
- Technology Stipend
- PTO Plan
- Quarterly Hackathons
- Training Stipend
- Equity
- Docker Swag
- Medical Benefits
- Retirement
- Holidays
Working Hours: Full-time (40 hours per week) with flexible hours and designated quarterly Whaleness Days
ASSUMPTION: The salary range provided is based on the company's salary range for this role. However, the actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on containerization and virtualization technologies
Company Size: 11-50 employees (according to LinkedIn)
Founded: 2010 (based on LinkedIn)
Company Description:
- Docker is a platform that enables developers to build, share, and run applications using containerization technology
- The company simplifies app development and deployment, making it easier for developers to focus on what matters
- Docker has over 20 million monthly users and 20 billion image pulls, making it the #1 tool for building, sharing, and running apps
Company Specialties:
- Docker and Docker Developer
Company Website: docker.com
ASSUMPTION: Docker is a well-established company in the software development industry, with a strong focus on developer experiences and innovation.
📊 Role Analysis
Career Level: Senior Individual Contributor
Reporting Structure: This role reports directly to the Head of Growth Marketing
Work Arrangement: Remote solely, with a global team
Growth Opportunities:
- Potential to grow into a management role as the team expands
- Opportunities to work on strategic projects and initiatives
- Chance to gain experience in a fast-paced, collaborative environment
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and skill development, as Docker continues to grow and expand its offerings.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A (Global remote team)
Geographic Context:
- Docker has a global remote team, with employees located worldwide
- This role requires collaboration with teams across different time zones
- The company culture is remote-first, with a focus on flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours and designated quarterly Whaleness Days
ASSUMPTION: The remote work environment at Docker offers a high degree of flexibility and work-life balance, with a strong focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Technical proficiency in marketing automation platforms, ABM tools, and Salesforce
- Understanding of Docker's products and market position
Application Tips:
- Highlight relevant experience and achievements in field marketing, demand generation, or integrated campaigns
- Demonstrate a strong understanding of Docker's products and market position
- Showcase your ability to think strategically and execute tactically
- Prepare for behavioral and situational interview questions focused on cross-functional collaboration and problem-solving
ATS Keywords: Field Marketing, Demand Generation, Integrated Campaigns, Partner Event Programs, Salesforce, Marketing Automation, ABM Tools, Strategic Thinking, Data-Driven Mindset, Communication Skills, Partner Marketing, Lead Generation, Customer Engagement
ASSUMPTION: The interview process at Docker is designed to assess the candidate's strategic thinking, communication skills, and technical proficiency in marketing automation platforms, ABM tools, and Salesforce.
🛠️ Tools & Technologies
- Salesforce
- Marketing Automation Platforms (e.g., Marketo)
- ABM Tools (e.g., 6sense)
- Project Management Tools (e.g., Asana, Trello)
- Collaboration Tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used at Docker may vary depending on the role and team, but the company uses industry-standard marketing automation platforms, ABM tools, and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Remote-first and flexible
- Results-driven and performance-focused
- Collaborative and cross-functional
- Innovative and open to new ideas
Self-Assessment Questions:
- Do you thrive in a remote, flexible work environment?
- Are you comfortable working with teams across different time zones?
- Do you have a strong customer focus and a data-driven mindset?
- Are you able to think strategically and execute tactically?
- Do you have strong communication and collaboration skills?
ASSUMPTION: Docker values a remote-first, flexible work environment that prioritizes results and performance. Candidates should be comfortable working with teams across different time zones and have strong communication and collaboration skills.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, collaborative environment
- Balancing strategic thinking with day-to-day program execution
- Adapting to a remote-first work environment with a global team
- Keeping up with industry trends and best practices in field marketing and demand generation
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will have the skills and experience to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Demand Generation Manager or Senior Integrated Campaign Manager, but with a specific focus on field marketing and partner event programs
- Docker's remote-first culture and global team offer unique opportunities and challenges compared to more traditional, on-site work environments
- Career progression in this role may differ from more traditional marketing roles, with opportunities to grow into management or strategic positions
ASSUMPTION: This role is unique in its focus on field marketing and partner event programs, with a remote-first, global team. Candidates should consider their preferences for remote work and global collaboration when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a global partner event program that drives shared pipeline and customer engagement
- Optimizing a Docker-led event strategy to improve lead generation, acceleration, and conversion
- Collaborating with the Partner Marketing team to launch a co-branded campaign that drives demand and delivers measurable business impact
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Field Marketing Manager at Docker might work on, but the specific projects may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does Docker support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of field marketing programs, and what metrics are most important?
- What is the team's approach to collaboration and cross-functional communication, especially in a remote work environment?
- How does Docker support its employees in adapting to a remote-first work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as the expectations and priorities for the first 90 days.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in field marketing, demand generation, or integrated campaigns
- Prepare for behavioral and situational interview questions focused on cross-functional collaboration and problem-solving
- Research Docker's products, market position, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
