Senior Field Marketing Manager - Consumer Products

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager - Consumer Products

🔹 Company: Veeva Systems

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving global marketing initiatives for Consumer Products industries
• Collaborating with sales teams to support regional sales initiatives
• Managing events and campaigns to drive pipeline and revenue
• Aligning marketing efforts with business goals and field operations

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level

✅ Collaborate with sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts

✅ Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI

✅ Develop integrated campaigns in partnership with digital, content, and product marketing teams

✅ Execute localized marketing strategies tailored to market dynamics and customer segments

✅ Monitor, measure, and report on campaign performance and pipeline contribution

✅ Maintain strong communication and alignment with sales, strategy, and global marketing teams

ASSUMPTION: This role involves a high degree of autonomy and requires the ability to manage multiple projects with tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: 6+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions

Required Skills:

• Excellent project management skills
• Proven ability to collaborate with sales and align with business goals
• Strong written and verbal communication skills
• Self-directed, adaptive, and able to manage multiple projects against expectations
• Team player: values collaboration and focuses on results
• Proven ability to build trusted relationships and work in a team environment, with the ability to influence (marketing, strategy, sales)
• Experience with marketing automation tools

Preferred Skills:

• Experience with HubSpot
• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the position.

💰 Compensation & Benefits

Salary Range: $95,000 - $150,000 USD per year

Benefits:

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Working Hours: Full-time position with standard business hours, but may require occasional flexibility to accommodate global events and campaigns

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior field marketing role in the United States. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on the life sciences industry

Company Size: 5,001-10,000 employees, providing a large and established organization with extensive resources and growth opportunities

Founded: 2007, with a history of innovation and growth in the life sciences industry

Company Description:

• Veeva Systems is a leader in cloud-based software for the global life sciences industry
• Committed to innovation, product excellence, and customer success
• Headquartered in the San Francisco Bay Area with offices in more than 15 countries around the world

Company Specialties:

• Master Data Management
• Regulatory
• Quality
• OpenData
• Safety
• R&D
• Study Startup
• Clinical Data Management
• CTMS
• Oncology Data
• eTMF
• Clinical Operations
• Events Management
• Territory Alignment
• Multichannel CRM
• Customer Reference Data
• Cosmetics
• Consumer Goods
• Chemical
• Animal Health
• Remote Engage Meeting
• Medical Devices
• EDC
• CDB
• Vault Coder
• Vault Payments
• Vault QMS
• Quality Docs
• and Medcomms

Company Website: http://www.veeva.com

ASSUMPTION: Veeva Systems is a well-established company with a strong reputation in the life sciences industry, providing a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility and autonomy

Reporting Structure: This role reports to the Director of Field Marketing and works closely with global marketing, sales, and strategy teams

Work Arrangement: Remote OK, with flexibility to work from home or in the office

Growth Opportunities:

• Potential to grow within the marketing organization or explore other functions within the company
• Opportunities to work on global initiatives and gain exposure to diverse markets
• Chance to develop leadership skills by managing cross-functional teams and influencing stakeholders

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Veeva's headquarters is located in the San Francisco Bay Area, with additional offices in more than 15 countries around the world

Office Location(s): 4280 Hacienda Drive, Pleasanton, CA 94588, US; Avinguda Diagonal 420, 2º 1ª C.P., Barcelona, 08037, ES; RM1823, 18F Bund Centre, 222 Yan An Rd. East, Huang Pu District Shanghai, 200002, CN; 〒160-0023 東京都新宿区西新宿, 6-10-1m 日土地西新宿ビル 8階, Tokyo, JP; 20 Toronto St, Toronto, ON M5C 2B8, CA; 131 Avenue Charles de Gaulle, Neuilly-sur-Seine, IdF 92200, FR

Geographic Context:

• Atlanta, Georgia, United States: A vibrant and diverse city with a strong job market and numerous cultural attractions
• Georgia: A state in the southeastern United States with a subtropical climate and a rich history
• United States: A large and diverse country with a strong economy and numerous opportunities for professional growth

Work Schedule: Standard business hours with occasional flexibility required to accommodate global events and campaigns

ASSUMPTION: The Atlanta office provides a collaborative and inclusive work environment, with opportunities to engage with diverse colleagues and clients.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Director of Field Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Project management skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in demand generation and field marketing
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of successful marketing campaigns and events you've managed
• Research Veeva Systems and the life sciences industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Demand Generation, Field Marketing, Project Management, Sales Alignment, Marketing Automation, Event Management, Campaign Development, Global Marketing, Consumer Products

ASSUMPTION: Veeva Systems uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot)
• Event management platforms (e.g., Cvent, Bizzabo)
• Campaign management software (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing automation tools and platforms is required for this role, as well as experience with project management software.

👔 Cultural Fit Considerations

Company Values:

• Do the Right Thing
• Customer Success
• Employee Success
• Speed

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Veeva's core values, and how have you demonstrated these values in your previous roles?
• How do you approach working with cross-functional teams and stakeholders to drive results?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?

ASSUMPTION: Veeva Systems places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with the company's core values and work style.

⚠️ Potential Challenges

• Managing global events and campaigns across multiple time zones
• Balancing the needs and priorities of various stakeholders, including sales, marketing, and strategy teams
• Adapting to changes in the market and industry trends
• Meeting and exceeding pipeline and revenue targets

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic mindset, strong project management skills, and the ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to other senior field marketing positions in the life sciences industry, but with a focus on the Consumer Products industries and extended industries
• Veeva Systems' global presence and resources provide unique opportunities for growth and exposure to diverse markets
• Career path comparison: This role can lead to advancement within the marketing organization or exploration of other functions within the company

ASSUMPTION: While this role shares similarities with other senior field marketing positions, Veeva Systems' unique focus on the life sciences industry and global presence set it apart from other organizations.

📝 Sample Projects

• Planning and executing a global event series for the Consumer Products industries, including logistics, promotions, content, and post-event follow-up
• Developing an integrated campaign in partnership with digital, content, and product marketing teams to drive awareness and pipeline for a new product launch
• Executing a localized marketing strategy tailored to the unique dynamics and customer segments of a specific market, such as Europe or Asia

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the Consumer Products industries and how this role contributes to its success?
• How does this role collaborate with the sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Veeva Systems support the growth and development of its employees, particularly in this role?
• What are the most challenging aspects of this role, and how has the previous incumbent approached them?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, priorities, and challenges, as well as the company's culture and support for employee growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/veeva/60d7394d-cac7-40ed-9480-c6e8626a9bf0
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of successful marketing campaigns and events you've managed
• Research Veeva Systems and the life sciences industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring team one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.