Senior Field Marketing Manager - Consumer Products

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager - Consumer Products

🔹 Company: Veeva Systems

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving global marketing initiatives for Consumer Products industries
• Collaborating with sales teams to support regional sales initiatives
• Managing events and campaigns to generate pipeline and revenue
• Aligning marketing efforts with business goals and field operations

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level

✅ Collaborate with sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts

✅ Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI

✅ Develop integrated campaigns in partnership with digital, content, and product marketing teams

✅ Execute localized marketing strategies tailored to market dynamics and customer segments

✅ Monitor, measure, and report on campaign performance and pipeline contribution

✅ Maintain strong communication and alignment with sales, strategy, and global marketing teams

ASSUMPTION: This role involves a high degree of autonomy and requires the ability to manage multiple projects with tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: 6+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions

Required Skills:

• Excellent project management skills
• Proven ability to collaborate with sales and align with business goals
• Strong written and verbal communication skills
• Self-directed, adaptive, and able to manage multiple projects against expectations
• Team player: values collaboration and focuses on results
• Proven ability to build trusted relationships and work in a team environment
• Experience with marketing automation tools

Preferred Skills:

• Experience with HubSpot
• Industry experience in the consumer product industries and their value chain
• Any second language

ASSUMPTION: While a degree is required, relevant experience and skills are more important for success in this role.

💰 Compensation & Benefits

Salary Range: $95,000 - $150,000 per year

Benefits:

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Working Hours: Full-time, typically 40 hours per week. Veeva is a Work Anywhere company, supporting flexibility to work from home or in the office.

ASSUMPTION: The salary range provided is an estimate and may vary based on experience and location. Veeva offers a comprehensive benefits package to support employee well-being and success.

📌 Applicant Insights

🔍 Company Context

Industry: Veeva Systems is a leader in cloud-based software for the global life sciences industry, helping companies bring therapies to patients faster.

Company Size: Veeva has over 9,000 employees worldwide, providing a large and diverse work environment.

Founded: Veeva was founded in 2007 and became a public benefit corporation (PBC) in 2021, legally bound to balancing the interests of customers, employees, society, and investors.

Company Description:

• Veeva is committed to innovation, product excellence, and customer success
• The company has over 875 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs
• Veeva is headquartered in the San Francisco Bay Area with offices in Canada, Europe, Asia, and Latin America

Company Specialties:

• Master Data Management
• Regulatory
• Quality
• OpenData
• Safety
• R&D
• Study Startup
• Clinical Data Management
• CTMS
• Oncology Data
• eTMF
• Clinical Operations
• Events Management
• Territory Alignment
• Multichannel CRM
• Customer Reference Data
• Cosmetics
• Consumer Goods
• Chemical
• Animal Health
• Remote Engage Meeting
• Medical Devices
• EDC
• CDB
• Vault Coder
• Vault Payments
• Vault QMS
• Quality Docs
• and Medcomms

Company Website: http://www.veeva.com

ASSUMPTION: Veeva's size and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This is a senior-level role, requiring significant experience and expertise in field marketing.

Reporting Structure: This role reports directly to the Director of Field Marketing and collaborates with various teams, including sales, strategy, and global marketing.

Work Arrangement: Veeva is a Work Anywhere company, supporting flexibility to work from home or in the office. This role may require occasional travel for events and meetings.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on global projects and collaborate with diverse teams
• Chance to make a significant impact on Veeva's marketing efforts and business growth

ASSUMPTION: This role offers a high degree of autonomy and the opportunity to drive strategic initiatives, contributing to Veeva's overall success.

🌍 Location & Work Environment

Office Type: Veeva's Boston office is a modern, collaborative workspace designed to support productivity and employee well-being.

Office Location(s): 4280 Hacienda Drive, Pleasanton, CA 94588, US; Avinguda Diagonal 420, 2º 1ª C.P., Barcelona, 08037, ES; RM1823, 18F Bund Centre, 222 Yan An Rd. East, Huang Pu District Shanghai, 200002, CN; 〒160-0023 東京都新宿区西新宿, 6-10-1m 日土地西新宿ビル 8階, Tokyo, JP; 20 Toronto St, Toronto, ON M5C 2B8, CA; 131 Avenue Charles de Gaulle, Neuilly-sur-Seine, IdF 92200, FR

Geographic Context:

• Boston, Massachusetts is a major hub for the life sciences industry, providing ample networking opportunities and industry events
• The city offers a high quality of life, with a rich cultural scene, excellent education, and a strong job market
• Veeva's global presence allows for collaboration with teams and customers worldwide

Work Schedule: Full-time, typically 40 hours per week. Veeva supports flexibility to work from home or in the office, with core hours between 9:00 AM and 5:00 PM EST.

ASSUMPTION: Veeva's global offices and flexible work arrangements provide a supportive environment for employees to thrive and succeed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• Behavioral and situational interview with the hiring manager and a member of the marketing team
• Final interview with the Director of Field Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Project management skills and ability to manage multiple projects
• Collaboration and communication skills
• Alignment with Veeva's values and company culture

Application Tips:

• Highlight your experience with demand generation, field marketing, and event management
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of successful marketing campaigns and their impact on pipeline and revenue
• Research Veeva's company culture and values to demonstrate your fit with the organization

ATS Keywords: Demand Generation, Field Marketing, Project Management, Sales Alignment, Campaign Development, Event Management, Marketing Automation, Lead Generation, Collaboration, Communication, Results Focused, Relationship Building

ASSUMPTION: Veeva's interview process is designed to assess your skills and cultural fit, ensuring a strong match for both the company and the candidate.

🛠️ Tools & Technologies

• HubSpot (preferred)
• Marketing automation tools (e.g., Marketo, Pardot)
• Event management platforms (e.g., Cvent, Bizzabo)
• Campaign management tools (e.g., Adobe Campaign, Oracle Eloqua)

ASSUMPTION: Experience with HubSpot is preferred, but not required. Veeva provides training and support to help employees develop their skills and expertise.

👔 Cultural Fit Considerations

Company Values:

• Do the Right Thing
• Customer Success
• Employee Success
• Speed

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and able to manage multiple projects
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align your work with Veeva's values, particularly 'Do the Right Thing' and 'Customer Success'?
• Describe a time when you had to manage multiple projects with tight deadlines. How did you prioritize and ensure successful execution?
• How do you approach building relationships with cross-functional teams, such as sales and marketing?

ASSUMPTION: Veeva's company culture is built on a foundation of strong values, collaboration, and a commitment to customer success. Candidates who align with these values and work styles are more likely to thrive in the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with global teams across different time zones
• Adapting to changes in priorities and market dynamics
• Balancing the need for strategic planning with the need for quick execution

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike other field marketing roles, this position focuses on the Consumer Products industries and their value chain
• Veeva's global presence and commitment to customer success provide unique opportunities for growth and impact
• This role offers a high degree of autonomy and the chance to drive strategic initiatives, contributing to Veeva's overall success

ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and collaboration, making it an excellent fit for the right candidate.

📝 Sample Projects

• Developing and executing a global marketing campaign to drive awareness and pipeline for Veeva's Consumer Products offerings
• Managing a virtual event for 500+ attendees, featuring keynote speakers and breakout sessions
• Collaborating with sales teams to create targeted marketing materials for strategic accounts

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of this role.

❓ Key Questions to Ask During Interview

• How does this role support Veeva's overall business strategy and growth initiatives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Veeva support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Veeva's company culture support collaboration and innovation?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your own professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your fit for this role
• Prepare examples of successful marketing campaigns and their impact on pipeline and revenue
• Research Veeva's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.