📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Truv
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing event strategies that align with Truv's marketing and sales objectives
- Collaborating with cross-functional teams to ensure cohesive messaging and maximize event impact
- Overseeing content creation for events and managing vendor relationships
- Budget management and performance analysis to ensure cost-effective strategies and continuous improvement
ASSUMPTION: This role requires a strategic and results-driven individual with a proven track record in field marketing or event management to drive brand awareness and lead generation through various event channels.
📋 Key Responsibilities
✅ Event Strategy & Execution: Develop and execute comprehensive strategies for webinars, podcasts, conferences, and onsite events that align with Truv's marketing and sales objectives.
✅ Cross-Functional Collaboration: Work closely with sales, product marketing, and content teams to ensure cohesive messaging and maximize event impact.
✅ Content Development: Oversee the creation of compelling content for events, including speaker presentations, promotional materials, and post-event follow-ups.
✅ Vendor & Partner Management: Manage relationships with external vendors, partners, and event organizers to ensure seamless event execution.
✅ Budget Management: Plan and manage budgets for all field marketing activities, ensuring cost-effective strategies that deliver ROI.
✅ Performance Analysis: Measure and analyze the effectiveness of events, providing insights and recommendations for continuous improvement.
ASSUMPTION: This role requires strong project management skills, excellent communication and interpersonal abilities, and proficiency in marketing automation and CRM tools.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience: Minimum of 5 years in field marketing or event management, with a proven track record of successful event execution and lead generation.
Required Skills:
- Strong project management skills
- Excellent communication and interpersonal abilities
- Proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce)
Preferred Skills:
- Experience in the financial services industry
- Familiarity with event management software and platforms
ASSUMPTION: Candidates with experience in the financial services industry and familiarity with event management software may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 a year (Base salary + Bonus + Equity)
Benefits:
- Fully remote
- Competitive salary and equity package
- Health, dental, and vision insurance
- 401(k)
- Flexible time off
- Opportunity to shape the future of financial data access
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager role with 5-10 years of experience and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Truv is revolutionizing the financial industry by providing a unified platform that enables organizations to make confident decisions through seamless access to consumer-permissioned data.
Company Size: 51-200 employees. Truv offers a collaborative culture with growth opportunities in a fast-paced environment.
Founded: 2020. Truv was founded with a mission to transform the financial industry through innovative technology and a customer-first approach.
Company Description:
- Truv is the industry-leading consumer-permissioned data platform with unmatched coverage, compliance, and data quality.
- With Truv, customers can easily verify income and employment, assets, insurance, switch direct deposit, and more, at 60-80% cost savings compared to traditional verification methods.
- Truv is a Freddie Mac Loan Product Advisor® asset and income modeler (AIM) provider and Fannie Mae Desktop Underwriter® (DU®) validation service provider, solidifying its commitment to delivering top-notch verification services tailored for mortgage lenders, banks, and credit unions.
Company Specialties:
- mortgage lending
- home equity lending
- consumer lending
- auto lending
- retail banking
- tenant screening
- background screening
- income verification
- employment verification
- asset verification
- direct deposit switching
- and scoring attributes
Company Website: http://www.truv.com
ASSUMPTION: Truv's focus on innovation and customer-centric approach makes it an attractive employer in the financial services industry.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position that requires strategic thinking and leadership in event-driven marketing initiatives.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including sales, product marketing, and content.
Work Arrangement: Remote solely. Truv offers a fully remote work arrangement, allowing employees to work from anywhere in the United States.
Growth Opportunities:
- Play a pivotal role in shaping the future of Truv's marketing initiatives and overall growth trajectory.
- Work with a team of passionate professionals dedicated to excellence and innovation.
- Gain experience in a fast-paced, growing startup environment with ample opportunities for career advancement.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Truv continues to expand its presence in the financial services industry.
🌍 Location & Work Environment
Office Type: Remote. Truv is a fully remote company, with no physical office locations.
Office Location(s): N/A
Geographic Context:
- Truv's remote work arrangement allows employees to work from anywhere in the United States, providing flexibility and work-life balance.
- The company's headquarters are located in New York, NY, with a focus on the financial services industry.
- Truv's customer base includes mortgage lenders, banks, and credit unions across the United States.
Work Schedule: Full-time (40 hours/week). Truv offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM EST to accommodate team collaboration and meetings.
ASSUMPTION: Truv's remote work arrangement and flexible work schedule provide employees with a high degree of autonomy and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Virtual interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Event planning and execution skills
- Cross-functional collaboration and communication
- Strategic thinking and problem-solving
- Budget management and performance analysis
Application Tips:
- Highlight your experience in field marketing or event management and provide specific examples of successful event execution and lead generation.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare for behavioral and situational interview questions that focus on your event planning, collaboration, and problem-solving skills.
ATS Keywords: Field Marketing, Event Management, Marketing Automation, CRM Tools, Lead Generation, Content Development, Budget Management, Performance Analysis, Strategic Thinking, Creative Thinking
ASSUMPTION: Truv's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation platform)
- Salesforce (or similar CRM tool)
- Event management software and platforms (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for this role, as well as familiarity with event management software and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Integrity
- Growth
Work Style:
- Remote-friendly
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote work environment?
- Are you comfortable managing multiple projects simultaneously and collaborating with cross-functional teams?
- Do you have a proven track record of successful event execution and lead generation?
- Are you a strategic thinker with strong communication and interpersonal skills?
ASSUMPTION: Truv values candidates who are innovative, customer-centric, collaborative, and results-driven, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple events simultaneously with tight deadlines
- Collaborating effectively with remote team members and external vendors
- Adapting to a fast-paced, growing startup environment with evolving priorities
- Balancing the need for creativity and innovation with the requirement for data-driven decision-making
ASSUMPTION: These challenges can be overcome by strong project management skills, excellent communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional event planning roles, this position requires a strong focus on lead generation and ROI, with a data-driven approach to event strategy and execution.
- In the financial services industry, event-driven marketing plays a crucial role in building brand awareness, generating leads, and driving customer engagement.
- This role offers significant growth opportunities, as Truv continues to expand its presence in the financial services industry and invests in its marketing initiatives.
ASSUMPTION: This role is unique in its focus on event-driven marketing in the financial services industry, offering a blend of creativity, strategy, and data-driven decision-making.
📝 Sample Projects
- Planning and executing a virtual conference for mortgage lenders, with a focus on lead generation and customer engagement
- Developing a podcast series featuring industry experts and thought leaders, with a goal of increasing brand awareness and driving website traffic
- Managing a vendor relationship for onsite event execution, ensuring seamless event logistics and maximizing ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Field Marketing Manager at Truv.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for event-driven marketing and how this role contributes to that vision?
- How does Truv support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Truv measure the success of its event-driven marketing initiatives, and how can I contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to assess the company's long-term vision, growth opportunities, priorities, and work-life balance for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare for behavioral and situational interview questions that focus on your event planning, collaboration, and problem-solving skills.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
