Senior Field Marketing Manager, Elevate

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager, Elevate

🔹 Company: monday.com

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Field Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days/week on-site in NYC office)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving business impact for the Elevate conference by closely collaborating with Sales and Customer Success teams
• Developing robust sales enablement materials and optimizing event data
• Identifying and targeting strategic accounts to drive registrations
• Measuring ROI and ensuring alignment across teams to maximize event outcomes

ASSUMPTION: The role requires a strong focus on strategic alignment and collaboration across departments, as well as an analytical mindset to measure the business impact of marketing initiatives.

📋 Key Responsibilities

✅ Lead strategic development of GTM initiatives for Elevate

✅ Collaborate with Sales and Customer Success teams to align strategies with key account priorities

✅ Define and refine audience segments and strategic accounts

✅ Develop sales enablement strategies and resources

✅ Measure business impact through data-driven insights

✅ Own the event attribution model

✅ Create and implement new strategic event initiatives

✅ Work cross-functionally with internal teams to ensure business objectives are met

ASSUMPTION: Responsibilities imply the need for leadership skills and the ability to work collaboratively across multiple teams and functions.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in business development, go-to-market strategy, or sales enablement, preferably within the SaaS or technology industry

Required Skills:

• Proven success in aligning marketing and sales strategies for customer engagement and revenue growth
• Strong analytical skills to develop and optimize metrics
• Proficiency with CRM systems (e.g., Salesforce) and marketing automation tools

Preferred Skills:

• Experience with SaaS or technology industry-specific strategies
• Advanced communication and relationship-building skills

ASSUMPTION: Qualifications emphasize a blend of strategic, analytical, and communication skills crucial for driving cross-functional marketing initiatives.

💰 Compensation & Benefits

Salary Range: $125,000-$140,000 base salary for NYC-based hires. Other locations may vary.

Benefits:

• Competitive salary and benefits package
• Bonus potential and eligibility for company equity incentive program
• Monthly stipends for food, wellness, and commuter/remote work
• Fully dedicated learning and development opportunities

Working Hours: 40 hours per week with flexibility for hybrid work

ASSUMPTION: Compensation reflects industry standards for senior-level roles within a leading tech company, with added benefits for employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees, providing a balance of community and resources

Founded: 2012

Company Description:

• Provides a customizable, low-code/no-code platform for work management
• Used by over 225,000 customers across 200 industries globally
• Promotes collaboration and transparency in business

Company Specialties:

• Project Management
• Collaboration
• SaaS Development

Company Website: https://www.monday.com

ASSUMPTION: The company’s global reach and industry footprint suggest a strong commitment to innovation and employee involvement in impactful projects.

📊 Role Analysis

Career Level: Senior management, involving strategic planning and cross-functional leadership

Reporting Structure: Reports to senior leadership in Sales and Marketing departments

Work Arrangement: Hybrid model fosters flexibility and collaboration

Growth Opportunities:

• Leading initiatives at a significant annual customer event
• Developing cross-departmental leadership skills
• Potential for career advancement within a growing company

ASSUMPTION: The role provides significant opportunities for professional development and influence within the company’s pivotal initiatives.

🌍 Location & Work Environment

Office Type: Modern corporate office spaces in major cities

Office Location(s): New York City, among other global sites

Geographic Context:

• Access to a vibrant professional environment in NYC
• Opportunities for networking with industry leaders
• Flexible remote work to cater to diverse personal needs

Work Schedule: Typical 40-hour work week with on-site presence required three days a week, allowing for remote flexibility

ASSUMPTION: The NYC location offers considerable networking opportunities and exposure to a dynamic tech ecosystem.

💼 Interview & Application Insights

Typical Process:

• Initial application via company website
• Pre-screening interview with HR
• Technical and skills assessment
• Meet with team leads
• Final interview with senior management

Key Assessment Areas:

• Strategic thinking and execution
• Interpersonal and communication skills
• Analytical and data-driven decision-making

Application Tips:

• Highlight experience in strategic roles and project success stories
• Demonstrate leadership and collaboration skills
• Emphasize proficiency with relevant tools and technologies

ATS Keywords: Field Marketing, Sales Enablement, Customer Engagement, Data Analysis, GTM Strategy, CRM Proficiency

ASSUMPTION: The interview process is designed to evaluate both technical expertise and cultural fit within a collaborative environment.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketing automation tools
• Data analysis platforms

ASSUMPTION: Familiarity with these tools is crucial for effectively executing and tracking marketing initiatives.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Collaboration
• Innovation

Work Style:

• Team-oriented approach
• Focus on results-driven strategies
• Adaptability and openness to learning

Self-Assessment Questions:

• Can I drive and measure the success of large-scale marketing events?
• Do I thrive in collaborative environments?
• Am I comfortable with a hybrid work model?

ASSUMPTION: The company's values indicate a supportive work environment that emphasizes both individual contribution and collective success.

⚠️ Potential Challenges

• Navigating cross-functional team dynamics
• Balancing strategic oversight with tactical execution
• Maintaining up-to-date knowledge of market trends
• Meeting performance metrics amidst evolving business priorities

ASSUMPTION: Potential challenges highlight the need for strong problem-solving skills and adaptability in a fast-paced tech environment.

📈 Similar Roles Comparison

• Field Marketing Director: Focuses more on strategic leadership across multiple product lines
• Event Marketing Manager: Primarily concerned with event planning and logistics rather than strategic alignment
• Sales Enablement Specialist: Less external focus, more on supporting internal sales teams with tools and training

ASSUMPTION: Similar roles offer insights into varying levels of strategic and operational focus required in field marketing.

📝 Sample Projects

• Developing a comprehensive attribution model for event ROI measurement
• Implementing targeted customer engagement campaigns for a key conference
• Creating sales enablement tools that improve post-event conversion rates

ASSUMPTION: Sample projects are illustrative of the impact-driven focus expected in this role.

❓ Key Questions to Ask During Interview

• How does the company measure the success of the Elevate conference?
• What are the key growth opportunities within this role?
• How is success in GTM strategies communicated across teams?
• What tools and technologies are most critical to the role's success?
• Can you describe the team dynamics and culture within the marketing department?

ASSUMPTION: These questions are designed to uncover insights into the workings of the marketing team and strategic priorities at monday.com.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting experience in strategic marketing roles
• Include examples of past successful projects or initiatives
• Write a cover letter focused on your alignment with the company's objectives
• Follow up with HR to ensure your application has been received

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.