📌 Core Information
🔹 Job Title: Senior Field Marketing Manager - EMEA
🔹 Company: Remerge
🔹 Location: Berlin, Germany (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (EMEA focus)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for customer acquisition and retention
- Managing industry conference participation, hosted events, and digital ABM campaigns
- Collaborating with cross-functional teams to ensure brand consistency and enhance brand-to-client experience
- Working in a fast-paced, dynamic environment with a high degree of responsibility
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and experience in B2B marketing to succeed.
📋 Key Responsibilities
✅ Keep industry conference inventory up to date, negotiate and secure sponsorship, and coordinate successful participation
✅ Plan and manage Remerge's hosted events calendar, including research, venue securing, event feedback surveys, and post-event reports
✅ Conceptualize and manage the execution of digital ABM campaigns to communicate brand personality and enhance brand-to-client experience
✅ Manage customer gifting projects, including campaign concepts and full scope execution
✅ Plan and execute pre- and post-promotion communications for marketing campaigns, including social posts, email, paid ads, and landing pages
✅ Create documentation of campaign best practices, conduct operational tasks such as invoice-handling, and track project budgets
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and operational tasks to ensure successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in a similar role, with a strong understanding of B2B marketing and project management
Required Skills:
- Excellent communication and problem-solving skills
- Highly organized with excellent time management skills
- Start-up mentality with a hands-on, getting-things-done attitude
- Familiarity with local ad tech conferences (a plus)
- Hands-on experience with digital media, including social and email (preferred)
Preferred Skills:
- Short-form content writing experience (e.g., email, website copy, blog)
- Experience with marketing strategy playbook, especially diverse event formats
ASSUMPTION: Candidates should have a proven track record in B2B marketing and project management, with a strong understanding of the ad tech industry.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Competitive remuneration, including stock option awards in a profitable company
- Budget for books, conferences, and other training materials
- Flexible working hours and unlimited home office days
- Short Term Assignment (STA) program for travel to global offices (subject to eligibility and internal policy)
- Team events and celebrations
Working Hours: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on market data for similar roles in Berlin, Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on app retargeting and user acquisition
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2014, with offices in Berlin, New York, Singapore, Seoul, and Tokyo
Company Description:
- Remerge helps leading mobile app marketers increase revenue and retention through programmatic in-app ads
- Specializes in app retargeting and offers a privacy-centric user acquisition platform
- Provides a fully managed service, making it a trusted partner for leading apps across various verticals
Company Specialties:
- App Retargeting
- Mobile Retargeting
- Mobile CRM
- Mobile DMP
- Mobile Audience Management
- mCommerce
- Mobile Games
- Mobile DSP
- Adtech
Company Website: www.remerge.io
ASSUMPTION: Remerge's focus on app retargeting and user acquisition makes it an attractive option for marketing professionals looking to work in the ad tech industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and increased responsibility
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Sales, Account Managers, Content, and Creative Services
Work Arrangement: Remote (EMEA focus), with flexible working hours and unlimited home office days
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work on international projects and collaborate with global teams
- Access to professional development resources, including a budget for books, conferences, and training materials
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the ad tech industry.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or co-working spaces
Office Location(s): Berlin, Germany (with the option to work remotely from other locations in EMEA)
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- EMEA region offers diverse cultural experiences and time zones, allowing for global collaboration
- Remote work allows for a flexible work-life balance and the ability to work from various locations
Work Schedule: Full-time (40 hours/week), with flexible scheduling and unlimited home office days
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from various locations within the EMEA region, promoting a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management skills and organizational abilities
- Communication and problem-solving skills
- Cultural fit and alignment with Remerge's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience
- Demonstrate your understanding of the ad tech industry and Remerge's business model
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
ATS Keywords: B2B Marketing, Project Management, Marketing Strategy, Event Planning, Digital Media, Communication, Problem-Solving, Time Management, Ad Tech, App Retargeting, User Acquisition
ASSUMPTION: The interview process will focus on assessing the candidate's marketing and project management skills, as well as their cultural fit with Remerge's values and work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Collaborative
- Innovative
- Customer-focused
- Results-oriented
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a successful marketing campaign you've managed, and how you measured its impact?
- How do you approach working with cross-functional teams, and how have you handled conflicts or disagreements in the past?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Remerge's values and work style, as well as their ability to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working remotely and managing a team spread across different time zones
- Navigating the complexities of the ad tech industry and staying up-to-date with the latest trends and technologies
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on project management and event planning
- Working in the ad tech industry offers unique challenges and opportunities, requiring a strong understanding of the market and its trends
- This role offers strong growth potential, with the opportunity to advance within the marketing department and take on more responsibilities
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the ad tech industry.
📝 Sample Projects
- Planning and executing a successful industry conference, including securing sponsorship, coordinating messaging, and managing the event logistics
- Developing and implementing a digital ABM campaign to enhance Remerge's brand-to-client experience and drive customer retention
- Managing a customer gifting project, including campaign concept development, vendor coordination, and ensuring a seamless execution process
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the expectations and deliverables.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Remerge, and what are the key priorities for the first 90 days?
- Can you describe the team structure and how this role will collaborate with other departments, such as Sales and Content?
- What are the most challenging aspects of working in a remote, distributed team, and how does Remerge support its employees in overcoming these challenges?
- How does Remerge approach professional development and growth opportunities for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience, as well as your understanding of the ad tech industry
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Follow up with Remerge's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
