Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Ryan Lawn & Tree Inc

🔹 Location: Omaha, Nebraska

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing strategies across multiple regions
• Building and managing a high-performing field marketing team
• Collaborating with market leaders to gather market insights and competitive intelligence
• Analyzing campaign performance using data-driven insights
• Expanding the Field Marketing program and identifying local marketing initiatives

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and experience in both digital and traditional marketing mediums.

📋 Key Responsibilities

✅ Develop and execute local marketing strategies within budget guidelines, including:

• Social media planning
• Content creation
• Networking opportunities
• Local sponsorships
• Location-specific promotions

✅ Collaborate with market leaders to gather market insights and competitive intelligence to build actionable market profiles.

✅ Analyze campaign performance using data-driven insights and report on effectiveness.

✅ Identify and recruit local influencers to expand digital reach.

✅ Partner with headquarters marketing to ensure brand consistency while tailoring campaigns to local markets.

✅ Establish best practices for local marketing activities and evaluate their impact.

✅ Build a comprehensive list of potential local marketing initiatives across all branches.

✅ Design and implement strategies for expanding the Field Marketing program.

✅ Recruit, train, and manage a team of field marketers to support growth in each region.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business (preferably Marketing or Management).

Experience: 7+ years of marketing experience with at least 4 years in team management.

Required Skills:

• Expertise in both digital and traditional marketing mediums (e.g., print, radio, broadcast)
• Proven experience with budget management and strategic planning
• Strong relationship-building and networking abilities
• Exceptional leadership skills with a track record of managing teams effectively
• Self-motivated and highly strategic thinker
• Proficient in data collection, analysis, and reporting
• Fluency in digital marketing tools and platforms

Preferred Skills:

• Experience in the environmental services industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in both digital and traditional marketing mediums and a proven track record in team management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $110,000 per year (Based on industry standards for a Senior Marketing Manager role in Omaha, Nebraska)

Benefits:

• Excellent health insurance coverage
• 401(k) retirement plan with company match
• Dental and vision insurance
• Additional benefits to support your lifestyle
• 100% Employee Stock Ownership Plan (ESOP)
• 11 paid holidays annually

Working Hours: Full-time, 40 hours per week. This position requires working from the local office at least three days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in Omaha, Nebraska. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ryan Lawn & Tree operates in the environmental services industry, focusing on lawn care, tree care, and related services.

Company Size: Ryan Lawn & Tree is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: Ryan Lawn & Tree was founded in 1989 and has since grown to become a leading provider of lawn and tree care services.

Company Description:

• Ryan Lawn & Tree is an employee-owned company, which means every person you work with has a vested interest in keeping customers happy.
• The company offers a wide range of services, including lawn fertility and weed control, tree pest and disease control, tree and shrub pruning, and irrigation maintenance and installation.
• RYAN turf managers and arborists have the knowledge and expertise to make your lawn, trees, and shrubs the talk of the block.

Company Specialties:

• Lawn Care
• Tree Care
• Pruning
• Irrigation
• Pest Control

Company Website: http://www.ryanlawn.com

ASSUMPTION: Working at Ryan Lawn & Tree offers employees the opportunity to grow professionally in an employee-owned company with a strong focus on customer service and expertise.

📊 Role Analysis

Career Level: Senior-level position with significant autonomy and responsibility for driving local marketing strategies and managing a team.

Reporting Structure: This role reports directly to the Vice President of Revenue Generation and is responsible for managing a team of field marketers.

Work Arrangement: Hybrid work arrangement, requiring employees to work from the local office at least three days per week.

Growth Opportunities:

• As an employee-owned company, Ryan Lawn & Tree offers opportunities for professional growth and advancement.
• The company's rapid, sustained growth provides advancement opportunities for employees who excel in their careers.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance within the company as it continues to grow.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with a requirement to work from the local office at least three days per week.

Office Location(s): 4151 S 84th Street, Omaha, Nebraska 68127

Geographic Context:

• Omaha, Nebraska, is a mid-sized city with a population of approximately 446,000 people.
• The city offers a mix of urban and suburban living, with a variety of neighborhoods to choose from.
• Omaha is known for its low cost of living, strong job market, and high quality of life.

Work Schedule: Full-time, 40 hours per week, with a flexible schedule that allows for remote work two days per week.

ASSUMPTION: Working in Omaha, Nebraska, offers a high quality of life, with a low cost of living and a strong job market. The hybrid work environment provides a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Vice President of Revenue Generation

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership skills and team management experience
• Data analysis and reporting proficiency
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, team management skills, and data analysis proficiency.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Research Ryan Lawn & Tree's company culture and be prepared to discuss how your values align with theirs.

ATS Keywords: Marketing, Team Management, Digital Marketing, Traditional Marketing, Budget Management, Strategic Planning, Relationship Building, Networking, Leadership, Data Analysis, Reporting, Content Creation, Social Media Planning, Local Sponsorships, Promotions, Influencer Recruitment

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experience and to prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in marketing automation, social media management, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Great Customer Service
• Unmatched Expertise
• Exceptional Value

Work Style:

• Collaborative
• Data-driven
• Innovative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with a team to achieve common goals?
• Are you comfortable using data to inform your decision-making and drive marketing strategies?
• Do you have a proven track record of managing teams effectively and driving results?

ASSUMPTION: Candidates who are strong cultural fits for Ryan Lawn & Tree will demonstrate a commitment to the company's values, a collaborative work style, and a data-driven approach to marketing.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance across multiple regions
• Balancing the need for local market customization with the requirement for brand consistency
• Adapting to changes in the marketing landscape and staying up-to-date with the latest trends and best practices
• Managing a budget and ensuring that marketing activities deliver a strong return on investment

ASSUMPTION: Success in this role requires strong leadership skills, adaptability, and a strategic mindset to overcome these potential challenges.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a balance of strategic thinking, team management, and local market execution.
• In the environmental services industry, marketing efforts often focus on building brand awareness and educating customers about the benefits of professional lawn and tree care services.
• Career progression in this role could lead to a director-level position or other senior marketing roles within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the industry when evaluating their fit and career growth opportunities.

📝 Sample Projects

• Developing and executing a local marketing campaign to promote a new service offering in a specific region
• Analyzing campaign performance data to identify trends and optimize marketing strategies
• Recruiting and training a new field marketer to support growth in a specific market

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and strategic initiatives required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Field Marketing program, and how this role fits into that plan?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful local marketing campaign that the company has executed, and what made it effective?
• How does the company measure the success of its marketing efforts, and how does this role contribute to those metrics?
• What is the company's approach to fostering a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, team management skills, and data analysis proficiency.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Research Ryan Lawn & Tree's company culture and be prepared to discuss how your values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.