Senior Field Marketing Manager - Japan & SEA

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager - Japan & SEA

🔹 Company: JFrog

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Fostering innovative solutions in DevSecOps and AI/ML to tackle pressing challenges
• Engaging with prominent clients like Amazon, Google, and Netflix
• Driving marketing strategies and integration with regional sales plans
• Operating within a dynamic and growth-oriented work environment

ASSUMPTION: This role is critical for extending JFrog's market reach in Southeast Asia, involving strategic leadership and hands-on campaign execution across multiple countries, including Japan.

📋 Key Responsibilities

✅ Design and execute diverse marketing campaigns to engage target audiences and achieve pipeline goals.

✅ Collaborate with sales leaders to align marketing plans with business objectives, integrating corporate programs with local marketing activities.

✅ Design and manage JFrog-hosted webinars, in-person events, and email campaigns; manage sponsorships for industry events.

✅ Collaborate with global campaign teams to support account-based marketing strategies.

✅ Enable regional sales and partner teams by producing and localizing digital assets.

✅ Measure and analyze marketing campaign outcomes, establishing regular reporting.

ASSUMPTION: Responsibility areas reflect a need for both strategic marketing leadership and operational execution skills, positioning the role as pivotal in meeting business growth targets.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 7 years in B2B/B2D Demand Generation and/or Field Marketing roles.

Required Skills:

• Native Japanese proficiency and fluent in English
• Collaboration and strategic thinking skills
• Proficient in persona-centric demand generation, marketing automation, and digital funnels

Preferred Skills:

• Experience with deep-tech, cybersecurity, and dev-tech products
• Experience in large, distributed organizations

ASSUMPTION: The qualifications suggest a focus on language ability, regional expertise, and experience in technical marketing, critical for effectively managing regional marketing operations.

💰 Compensation & Benefits

Salary Range: Not specified. Industry context suggests competitive compensation aligned with experience and regional benchmarks.

Benefits:

• Industry-standard benefits typical for large tech companies
• Professional development opportunities
• Global exposure and networking possibilities

Working Hours: 40 hours per week, typical full-time work arrangement

ASSUMPTION: Benefits likely include health insurance, retirement planning, and other perks customary to tech roles, though specifics are unspecified.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on end-to-end software supply chain solutions

Company Size: 1,001-5,000 employees, indicating a mature yet dynamic operational scale

Founded: 2008, highlighting over a decade of industry presence and innovation

Company Description:

• Providing complete visibility, security, and control from code to production
• Supporting innovation for over 7,500 customers worldwide
• Pioneering solutions in continuous integration and delivery

Company Specialties:

• Software distribution and continuous updates
• DevOps and cloud-native solutions
• Supply Chain Security and IoT

Company Website: https://jfrog.com/

ASSUMPTION: The company’s robust global presence and innovative product offerings underscore its leadership in the software supply chain space.

📊 Role Analysis

Career Level: Senior, requiring leadership and specialized technical marketing skillsets

Reporting Structure: Likely reporting to regional or global marketing leaders

Work Arrangement: On-site role, emphasizing local market engagement and collaboration

Growth Opportunities:

• Leadership roles within the marketing division
• Cross-functional collaborations with international teams
• Opportunity to influence regional business strategies

ASSUMPTION: The role promises significant growth potential, particularly for those keen on leading innovative marketing initiatives across multiple geographic regions.

🌍 Location & Work Environment

Office Type: Corporate office conducive to cross-departmental interaction

Office Location(s): 1-9-2 Otemachi, Chiyoda-ku, Tokyo, Japan

Geographic Context:

• Tokyo is a major commercial hub with a vibrant tech scene
• Rich cultural heritage paired with modern infrastructure
• Well-connected to regional markets in Southeast Asia

Work Schedule: Standard business hours with potential flexibility for regional operations

ASSUMPTION: The Tokyo location offers strategic business advantages and access to a diverse professional network.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening by HR
• Technical interview rounds focusing on marketing strategy and execution

Key Assessment Areas:

• Marketing strategy and execution skills
• Ability to collaborate with sales and marketing teams
• Proficiency in dealing with complex, multi-channel campaigns

Application Tips:

• Highlight experience with large-scale marketing campaigns
• Emphasize language skills and regional market insights
• Showcase track record of innovation in tech marketing

ATS Keywords: Field Marketing, Demand Generation, DevOps, Cybersecurity, B2B Marketing

ASSUMPTION: The interview process is likely rigorous, aiming to identify candidates who excel in strategic vision and can drive significant market penetration.

🛠️ Tools & Technologies

• Marketing automation platforms
• Data analysis tools
• CRM software

ASSUMPTION: Familiarity with leading marketing and analytics tools is essential to fulfilling the technical aspects of this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation-driven product development
• Commitment to security and efficiency
• Emphasis on collaboration and transparency

Work Style:

• Fast-paced and dynamic
• Highly collaborative environment
• Focus on continuous improvement and agile methodologies

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, innovative environment?
• Do I have a strong track record in strategic marketing?
• Can I collaborate effectively across different cultures and markets?

ASSUMPTION: Prospective candidates should resonate with the company's innovative culture and be willing to embrace change proactively.

⚠️ Potential Challenges

• Navigating diverse markets with varying cultural nuances
• Meeting aggressive growth targets
• Aligning regional strategies with global objectives
• Working in a rapidly changing technology landscape

ASSUMPTION: Potential challenges reflect the need for strong adaptability and cultural awareness, crucial for success in this role.

📈 Similar Roles Comparison

• Similar roles may involve narrower geographic responsibilities
• May include more specific product marketing responsibilities
• Could involve less emphasis on multilingual communication

ASSUMPTION: Compared to similar positions, this role offers broader regional influence and strategic impact.

📝 Sample Projects

• Development of an integrated marketing campaign for multiple countries
• Collaboration with a global team to introduce a new product in Southeast Asia
• Management of a regional conference or industry event sponsorship

ASSUMPTION: Project examples illustrate the diverse and impactful nature of initiatives a candidate may lead.

❓ Key Questions to Ask During Interview

• What are the primary business objectives for the region?
• How does this role align with company-wide marketing strategy?
• What tools and support are available to achieve regional marketing goals?
• How is success measured for this position?
• What are the biggest challenges currently faced by the marketing team?

ASSUMPTION: Asking these questions can provide clarity on the role’s scope and alignment with candidate aspirations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the JFrog website or the designated job portal.
• Prepare a resume that highlights relevant experience in field marketing and demand generation.
• Tailor your cover letter to express your alignment with JFrog’s mission and cultural values.
• Be prepared for a potential multi-stage interview process involving HR and senior marketers.
• Gather instances of past success that demonstrate your strategic impact and cross-cultural effectiveness.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.