📌 Core Information
🔹 Job Title: Senior Field Marketing Manager - Public Sector & Financial Services
🔹 Company: Celonis
🔹 Location: Remote, US, Washington DC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns to drive pipeline and revenue growth in the Public Sector and Financial Services industries.
- Collaborating with sales leaders, global marketing teams, and other stakeholders to align marketing efforts with business goals.
- Designing and executing event strategies, including Celonis-hosted webinars and in-person events, to reach prospects and customers.
- Creating new programs for account-based marketing and pipeline acceleration.
- Leading demand generation reporting and assessing campaign effectiveness and ROI.
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a proven track record in B2B demand generation or field marketing.
📋 Key Responsibilities
✅ Build and execute the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs through all contributors.
✅ Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals.
✅ Evaluate and select key industry events and roundtables for participation, owning the event strategy from creation to execution.
✅ Create new programs for account-based marketing and pipeline acceleration.
✅ Enable the Public Sector and Financial Services sales, BDR, and partner teams on campaigns, key messages, and marketing programs.
✅ Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field.
Experience: 7+ years of experience in B2B demand generation or field marketing positions.
Required Skills:
- Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline.
- Experience marketing to the Public Sector preferred.
- Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
- Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email, and partner marketing to drive demand.
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
- Experience in Marketing Automation, Salesforce.com.
- Energetic, high performer with a willingness to take initiative and be resourceful.
- Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment and comfortable adding new ideas.
- Excellent presentation skills and confidence in communicating with senior-level sales VPs.
Preferred Skills:
- Experience working with marketing automation platforms and CRM systems.
- Familiarity with the Celonis Process Intelligence Platform.
ASSUMPTION: Candidates should have a strong understanding of the marketing funnel and a proven ability to drive pipeline growth through strategic marketing campaigns.
💰 Compensation & Benefits
Salary Range: $110,000 - $190,000 USD per year (based on a full-time schedule). Total compensation package will include base salary + bonus/commission + equity + benefits (health, dental, life, 401k, and paid time off).
Benefits:
- Health, dental, life, and 401k plans.
- Generous leave for new parents from day one.
- Subsidized gym membership and access to counseling services.
- Virtual events on well-being topics.
- Equity (restricted stock units).
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is a guideline and the actual total compensation offer will be determined based on various factors, including the applicant's qualifications, skills, experiences, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Process Mining and AI-driven Business Process Management.
Company Size: Medium to Large (1,001-5,000 employees). This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative environment.
Founded: 2011. Celonis has since grown to become a global leader in its industry, with offices worldwide.
Company Description:
- Celonis helps some of the world’s largest and most esteemed brands make processes work for people, companies, and the planet.
- The Celonis Process Intelligence Platform uses process mining and AI to give you a living digital twin of your business operation, enabling companies to reduce waste, create value, and benefit people across the top, bottom, and green lines.
- Since 2011, the Celonis platform has enabled its customers to identify more than $18 billion in value.
Company Specialties:
- Process Mining.
- Big Data.
- Business Analytics.
- Business Processes.
- Intelligent Business Cloud.
- Intelligent Business System.
- Digital Transformation.
- Business Process Automation.
- Robotic Process Automation.
- Machine Learning.
- Artificial Intelligence.
- SaaS.
- Big Data Analysis.
- Business Process Analysis.
- Process Analytics.
- Digital Innovation.
- Software Development.
- Real-Time Optimization and Execution Management System.
Company Website: www.celonis.com
ASSUMPTION: Celonis is a fast-growing, innovative company that values creativity, collaboration, and continuous learning.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving pipeline and revenue growth in key industries.
Reporting Structure: This role reports directly to the Head of North America Industry Field Marketing and works closely with global marketing teams, sales leaders, and other stakeholders.
Work Arrangement: Remote (100%), with occasional travel (approx. 30% of the time).
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing organization as the company expands.
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business.
- Chance to work with a diverse range of industries and customers, driving meaningful impact on their business processes.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the marketing organization.
🌍 Location & Work Environment
Office Type: Remote (100%).
Office Location(s): Remote, US, Washington DC.
Geographic Context:
- Washington, DC, is a major hub for the Public Sector and Financial Services industries, providing ample opportunities for networking and collaboration.
- The region is home to numerous federal agencies, think tanks, and industry associations, offering a rich ecosystem for marketing professionals.
- The area also boasts a vibrant tech scene, with numerous startups and established companies in the process mining and AI spaces.
Work Schedule: Full-time (40 hours per week), with occasional travel (approx. 30% of the time).
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the Washington, DC, location provides ample opportunities for networking and collaboration within the target industries.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager.
- Technical assessment or case study.
- Final round interview with the hiring manager and other stakeholders.
- Background check and offer.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Campaign execution and project management skills.
- Industry knowledge and understanding of the target audience.
- Communication and presentation skills.
- Ability to work effectively in a remote and dynamic environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the target industries and Celonis' unique value proposition.
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, campaign execution, and problem-solving skills.
- Be ready to discuss your experience with marketing automation platforms and CRM systems, as well as your familiarity with the Celonis Process Intelligence Platform.
ATS Keywords: B2B Demand Generation, Field Marketing, Strategic Marketing, Campaign Execution, Event Strategy, Account-Based Marketing, Digital Marketing, Sales Collaboration, Marketing Analytics, Marketing Automation, Salesforce.com, Public Sector Marketing, Pipeline Acceleration.
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, campaign execution, and problem-solving skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., Marketo, Pardot, HubSpot).
- CRM Systems (e.g., Salesforce, HubSpot CRM).
- Celonis Process Intelligence Platform.
- Event Management Software (e.g., Eventbrite, Cvent).
- Project Management Tools (e.g., Asana, Trello, JIRA).
- Data Analysis and Visualization Tools (e.g., Tableau, Power BI).
ASSUMPTION: Familiarity with marketing automation platforms, CRM systems, and the Celonis Process Intelligence Platform is preferred for this role.
👔 Cultural Fit Considerations
Company Values:
- Live for Customer Value: Celonis is committed to creating value for its customers, employees, and the planet.
- The Best Team Wins: Celonis values collaboration, diversity, and inclusion, fostering a culture where everyone can thrive.
- We Own It: Celonis encourages accountability and empowers employees to take ownership of their work and the company's success.
- Earth Is Our Future: Celonis is committed to sustainable business practices and minimizing its environmental impact.
Work Style:
- Celonis values a dynamic, fast-paced work environment where employees can thrive and grow.
- The company encourages creativity, innovation, and continuous learning.
- Celonis fosters a culture of collaboration and cross-functional teamwork.
- Celonis values a growth mindset and empowers employees to take on new challenges and learn from failures.
Self-Assessment Questions:
- How do you align with Celonis' commitment to creating value for customers, employees, and the planet?
- How do you thrive in a dynamic, fast-paced work environment, and what strategies do you use to manage your time and priorities?
- How do you approach collaboration and cross-functional teamwork, and can you provide an example of a successful project where you worked closely with other teams to achieve a common goal?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Celonis' core values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment.
- Working effectively in a remote setting, with occasional travel requirements.
- Driving pipeline and revenue growth in competitive target industries.
- Keeping up with the latest trends and best practices in marketing automation, AI, and process mining.
- Balancing the demands of multiple stakeholders, including sales leaders, global marketing teams, and customers.
ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in their previous roles and how they plan to approach these potential challenges in this position.
📈 Similar Roles Comparison
- This role is unique in its focus on the Public Sector and Financial Services industries and the requirement to work closely with global marketing teams and sales leaders.
- Compared to other field marketing roles, this position offers significant growth potential and the opportunity to drive meaningful impact on pipeline and revenue growth in key industries.
- Career path comparison: This role provides a clear path for advancement within the marketing organization, with opportunities to take on additional responsibilities and grow as the company expands.
ASSUMPTION: Candidates should be prepared to discuss how their experience and skills make them a strong fit for this unique role and how they plan to leverage the growth opportunities it offers.
📝 Sample Projects
- Developing and executing a strategic marketing campaign to drive pipeline and revenue growth in the Public Sector, targeting federal agencies and state and local governments.
- Designing and executing an event strategy for a major industry conference, including speaker selection, agenda development, and logistics management.
- Creating a new account-based marketing program to target key financial services institutions, leveraging data from the Celonis Process Intelligence Platform to personalize communications and drive engagement.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they plan to apply their skills to drive success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Celonis, and what are the key priorities for the first 90 days?
- How does the company support the growth and development of its marketing team members?
- What are the key challenges facing the Public Sector and Financial Services industries, and how can marketing play a role in addressing them?
- How does Celonis measure the success of its marketing campaigns, and what are the key metrics used to track progress and ROI?
- What opportunities are there for collaboration with other teams, such as sales, product, or customer success, and how does the company foster cross-functional teamwork?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their understanding of the role, the company, and the target industries.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, campaign execution, and problem-solving skills.
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, campaign execution, and problem-solving skills.
- Be ready to discuss your experience with marketing automation platforms and CRM systems, as well as your familiarity with the Celonis Process Intelligence Platform.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
