Senior Field Marketing Manager - Singapore

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager - Singapore

🔹 Company: JFrog

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans to meet aggressive growth objectives
• Collaborating with sales leaders to align marketing plans with business objectives
• Designing and managing marketing campaigns, events, and sponsorships
• Enabling regional sales and partner teams with localized digital assets and sales collateral
• Measuring and analyzing marketing campaign outcomes and pipeline health

ASSUMPTION: This role requires a strategic mindset, strong prioritization skills, and the ability to manage multiple projects in a fast-paced environment. Experience in large, distributed organizations is preferred.

📋 Key Responsibilities

✅ Design and execute diverse marketing campaigns to engage target audiences and achieve pipeline goals

✅ Collaborate with sales leaders to align marketing plans with business objectives, integrating corporate programs with local marketing activities to create comprehensive, multi-channel quarterly strategies

✅ Design and manage JFrog-hosted webinars, in-person events, and email campaigns targeting key accounts; select and execute sponsorships for industry events

✅ Collaborate with global campaign teams and sales development stakeholders to support account-based marketing strategies

✅ Enable regional sales and partner teams by producing and localizing digital assets and sales collateral, adapting messaging for different local audiences

✅ Measure and analyze marketing campaign outcomes and pipeline health, establishing regular reporting to marketing and sales counterparts

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 7 years of experience in B2B/B2D Demand Generation and/or Field Marketing roles; experience in marketing deep-tech, cybersecurity, and dev-tech products is preferred

Required Skills:

• Fluency in English; ability to speak Japanese is a plus
• Proficient in modern marketing tactics and best practices: persona-centric demand generation, marketing automation, pipeline acceleration, and digital funnels
• Strategic thinker with strong prioritization skills, attention to detail, and ability to meet deadlines
• Creative and energetic self-starter with strong initiative and resourcefulness
• Excellent presentation skills and the confidence to communicate effectively with senior-level sales and marketing executives

Preferred Skills:

• Experience working in a large, distributed organization
• Knowledge of the software development lifecycle and DevOps processes

ASSUMPTION: Candidates with experience in marketing deep-tech, cybersecurity, and dev-tech products will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Field Marketing Manager role in Singapore, the estimated salary range is SGD 120,000 - SGD 180,000 per annum. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock options

Working Hours: Full-time, Monday to Friday, with some flexibility for event planning and execution

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development. JFrog specializes in providing an end-to-end software supply chain platform that gives organizations complete visibility, security, and control for automating the delivery of trusted releases.

Company Size: 1,001-5,000 employees. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative work environment.

Founded: 2008. JFrog has been at the forefront of global innovation in software development and delivery for over a decade.

Company Description:

• JFrog is the only end-to-end software supply chain platform that provides complete visibility, security, and control for automating the delivery of trusted releases from code to production.
• The company enables organizations to manage, secure, and automate their software delivery process, fueling innovation without worry.
• With over 7,500 customers worldwide, including many Fortune 100 companies, JFrog is at the forefront of global innovation in software delivery.

Company Specialties:

• Software Distribution
• Continuous Integration
• Liquid Software
• Continuous Updates
• Recursive Scanning
• SaaS
• IoT
• Metadata
• Binary Repository Management
• DevOps
• Dev Tools
• containers
• Binaries
• Cloud
• Registry
• Cloud Native
• Continuous Delivery
• Artifact
• Artifactory
• Pipeline
• Security
• Java
• Golang
• JavaScript
• Python
• C/C++
• Conan
• Maven
• GoCenter
• ConanCenter
• CPP
• EdgeOps
• BinOps
• CICD
• Supply Chain Security
• and Software Supply Chain

Company Website: https://jfrog.com/

ASSUMPTION: JFrog's focus on innovation and continuous improvement creates an exciting and challenging work environment for employees.

📊 Role Analysis

Career Level: Senior. This role is suited for experienced marketing professionals looking to take on a leadership position in a dynamic and fast-growing company.

Reporting Structure: The Senior Field Marketing Manager will report directly to the VP of Marketing and work closely with regional sales leaders and global marketing teams.

Work Arrangement: On-site, with some flexibility for remote work when necessary. The role requires a presence in the Singapore office to effectively collaborate with local teams and attend events.

Growth Opportunities:

• As JFrog continues to grow, there will be opportunities for the Senior Field Marketing Manager to take on additional responsibilities and advance their career within the company.
• The role offers exposure to various aspects of marketing, enabling the candidate to develop a well-rounded skill set and gain experience in different areas of the business.
• JFrog's global presence provides opportunities for international travel and collaboration with teams based in other regions.

ASSUMPTION: The Senior Field Marketing Manager will have the opportunity to make a significant impact on JFrog's growth and success in the Southeast Asian market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): 270 E Caribbean Dr, Sunnyvale, CA 94089, US (Global Headquarters); 3, Hamachshev Street, Netanya, 4250713, IL (R&D Center); 21, Boulevard de la Marquette, Toulouse, Occitanie 31000, FR (European Headquarters); 15th Cross Road, Bengaluru, Karnataka 560078, IN (Indian Office); 1-9-2 Otemachi, Chiyoda-ku, Tokyo, 100-0004, JP (Japanese Office)

Geographic Context:

• Singapore is a global hub for technology and innovation, making it an ideal location for a Senior Field Marketing Manager focused on driving growth in the region.
• The city-state's multicultural environment and strong business ecosystem foster collaboration and networking opportunities with industry peers and potential customers.
• Singapore's strategic location in Southeast Asia enables the Senior Field Marketing Manager to easily travel to and from other markets in the region.

Work Schedule: Full-time, with some flexibility for event planning and execution. The role may require occasional travel to attend industry events and conferences.

ASSUMPTION: The Senior Field Marketing Manager will have the opportunity to work in a dynamic and multicultural environment that encourages collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager to discuss the candidate's experience and qualifications
• Final interview with the VP of Marketing to discuss the candidate's strategic approach to marketing and alignment with JFrog's goals

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and communication skills
• Understanding of the software development lifecycle and DevOps processes
• Adaptability and cultural sensitivity for working in a diverse, global organization

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B/B2D Demand Generation and Field Marketing, as well as any relevant experience in marketing deep-tech, cybersecurity, and dev-tech products.
• Be prepared to discuss your approach to marketing strategy, campaign development, and cross-functional collaboration during the interview process.
• Research JFrog's products, customers, and market position to demonstrate your understanding of the company and its business objectives.

ATS Keywords: B2B Demand Generation, Field Marketing, Marketing Automation, Pipeline Acceleration, Digital Funnels, Strategic Thinking, Attention to Detail, Project Management, Creative Thinking, Presentation Skills, Communication Skills, Sales Enablement, Event Management, Webinar Management, Account-Based Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic mindset, cross-functional collaboration skills, and understanding of the software development lifecycle and DevOps processes.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Event management tools (e.g., Eventbrite, Cvent)
• Webinar platforms (e.g., Zoom, GoToWebinar)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Senior Field Marketing Manager will be expected to have proficiency in modern marketing tactics and best practices, including the use of marketing automation platforms, CRM software, and event management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do
• Innovation-driven: We continuously seek new ways to improve and grow
• Collaborative: We work together to achieve our goals
• Accountable: We take ownership of our responsibilities and deliver on our commitments
• Passionate: We are passionate about our work and the impact we make

Work Style:

• Dynamic and fast-paced: JFrog's growth and innovation require employees to be adaptable and responsive to change
• Collaborative: The Senior Field Marketing Manager will work closely with various teams, including sales, product, and engineering, to align marketing plans with business objectives
• Data-driven: Decisions are made based on data and analytics to optimize marketing campaigns and maximize ROI

Self-Assessment Questions:

• How do you align with JFrog's customer-centric approach to marketing and business?
• How do you approach collaborating with cross-functional teams to achieve shared goals?
• How do you stay up-to-date with industry trends and best practices in marketing automation and digital funnels?

ASSUMPTION: JFrog values employees who are passionate about their work, customer-focused, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously may require strong prioritization skills and attention to detail
• Working in a fast-paced, dynamic environment may present challenges in maintaining work-life balance
• Collaborating with remote teams and stakeholders may require strong communication and time management skills
• Keeping up with industry trends and best practices in marketing automation and digital funnels may require continuous learning and adaptation

ASSUMPTION: The Senior Field Marketing Manager will need to be proactive in managing their workload, communicating effectively with remote teams, and staying current with industry trends to succeed in this role.

📈 Similar Roles Comparison

• Compared to other Field Marketing Manager roles, this position offers a unique opportunity to work in a fast-growing, innovative company focused on the software supply chain and DevOps markets
• JFrog's global presence provides opportunities for international travel and collaboration with teams based in other regions
• As a Senior Field Marketing Manager, this role offers the opportunity to take on additional responsibilities and advance one's career within the company

ASSUMPTION: The Senior Field Marketing Manager will have the opportunity to make a significant impact on JFrog's growth and success in the Southeast Asian market, working closely with regional sales leaders and global marketing teams.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive pipeline growth in Southeast Asia
• Collaborating with global campaign teams to support account-based marketing strategies for key accounts in the region
• Managing JFrog-hosted webinars, in-person events, and email campaigns targeting key accounts in Singapore, Indonesia, and Malaysia
• Enabling regional sales and partner teams by producing and localizing digital assets and sales collateral, adapting messaging for different local audiences

ASSUMPTION: The Senior Field Marketing Manager will have the opportunity to work on a variety of projects that drive growth and innovation in the software supply chain and DevOps markets.

❓ Key Questions to Ask During Interview

• How does JFrog support the professional development and growth of its marketing team members?
• What are the key priorities for the Senior Field Marketing Manager in the first 90 days in the role?
• How does JFrog measure the success of its marketing campaigns, and how is this information used to inform future strategies?
• What are the most challenging aspects of working in a fast-growing, innovative company like JFrog, and how does the company support its employees in overcoming these challenges?
• How does JFrog foster a culture of collaboration and innovation, and what role does the Senior Field Marketing Manager play in driving this culture?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to JFrog's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B/B2D Demand Generation and Field Marketing, as well as any relevant experience in marketing deep-tech, cybersecurity, and dev-tech products.
• Prepare for the interview process by researching JFrog's products, customers, and market position, and be ready to discuss your approach to marketing strategy, campaign development, and cross-functional collaboration.
• If selected for an interview, be prepared to discuss your understanding of the software development lifecycle and DevOps processes, as well as your adaptability and cultural sensitivity for working in a diverse, global organization.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.