- Job Title: Senior Field Marketing Manager, South Florida
- Company: Justworks
- Location: Remote - U.S.A.
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 1, 2025
- Experience Level: 7+ years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing localized marketing strategies to drive demand and strengthen customer relationships in South Florida.
- Collaborating with Sales and Partnerships to create impactful marketing programs and optimize performance metrics.
- Leveraging deep roots in the South Florida entrepreneurial and small business ecosystem to build brand awareness and support new business growth.
ASSUMPTION: This role requires a strategic and entrepreneurial mindset, with a strong focus on execution and cross-functional collaboration.
📋 Key Responsibilities
- Regional Strategy & Program Execution:
- Develop and execute a localized field marketing strategy that aligns with Justworks’ growth goals in South Florida.
- Lead high-impact, data-driven events (networking receptions, educational workshops, executive roundtables, and partner activations) to drive awareness and demand.
- Identify key regional partnerships and sponsorships to expand Justworks’ presence and credibility.
- Leverage ABM strategies in collaboration with Growth and Sales to engage key target accounts and accelerate pipeline.
- Sales & Partnership Enablement:
- Serve as the regional marketing leader, ensuring alignment between Justworks’ Field Marketing, Sales, and Partnerships teams to drive revenue impact.
- Act as a trusted advisor to the South Sales team, equipping them with localized insights, event toolkits, and engagement strategies.
- Develop co-marketing opportunities with VC firms, brokers, accountants, and small business organizations.
- Customer & Community Engagement:
- Foster and deepen relationships within South Florida’s entrepreneurial, startup, and small business community.
- Design and host customer-centric events and engagement experiences that support retention and advocacy.
- Integrate Justworks customers as vendors and partners in field activations, showcasing their businesses.
- Performance Measurement & Optimization:
- Track, measure, and analyze event and campaign performance—focusing on lead quality, pipeline influence, and post-event engagement.
- Leverage insights to continuously optimize regional strategies for efficiency and maximum business impact.
- Collaborate with Marketing Ops & Data teams to ensure accurate reporting and attribution.
ASSUMPTION: Success in this role requires a combination of strategic thinking, execution excellence, and strong cross-functional collaboration.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 7+ years of experience in field marketing, events, partnerships, or B2B demand generation, with a strong background in pipeline acceleration.
- Required Skills:
- Proven track record of driving measurable impact in high-growth B2B marketing environments.
- Deep familiarity with the South Florida small business, startup, and entrepreneurial ecosystem—you have strong existing relationships and can hit the ground running.
- Strong event planning and execution experience, with expertise in vendor management, logistics, and budget ownership.
- Excellent cross-functional collaboration skills—ability to work closely with Sales, Partnerships, and Marketing stakeholders.
- Exceptional communication and presentation skills, with confidence to lead local events and executive roundtables.
- Ability to analyze data, report on ROI, and optimize field marketing efforts based on performance insights.
- Comfortable with marketing automation tools, CRM platforms (Salesforce), and event tech stacks.
Preferred Skills:
- Familiarity with marketing automation tools and CRM platforms.
- Experience working with remote teams.
ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential.
💰 Compensation & Benefits
- Salary Range: $137,500 - $151,250 per year (based on experience and location)
- Benefits:
- Great Benefits
- Wellness Program Offerings
- Company Retreats
- Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual candidate factors.
📌 Applicant Insights
🔍 Company Context
- Industry: Human Resources Services
- Company Size: 1,001-5,000 employees
- Founded: 2012
- Company Description: Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.
- Company Specialties: Compliance, Health Insurance, Benefits, 401k, Payroll, Vendor & Contractor Payments, Employee Dashboard, User Experience, SaaS, New Hire Reporting, Tax Filing, HR Software, and Employee Perks
📊 Role Analysis
- Career Level: Senior-level role with significant strategic and operational responsibilities.
- Reporting Structure: This role reports directly to the Senior Director of Field Marketing.
- Work Arrangement: Remote OK, with occasional travel to South Florida for events and meetings.
- Growth Opportunities: Potential to grow into a regional leadership role or take on additional responsibilities as the company expands.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Justworks’ regional marketing presence.
🌍 Location & Work Environment
- Office Type: Remote, with occasional use of co-working spaces or event venues.
- Office Location(s): South Florida, United States
- Geographic Context: South Florida is a vibrant and growing region with a strong entrepreneurial ecosystem, offering numerous opportunities for networking and business development.
- Work Schedule: Flexible hours with a focus on results and performance metrics.
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-depth behavioral and skills-based interviews with the hiring manager and relevant stakeholders.
- Key Assessment Areas: Strategic thinking, event planning and execution, cross-functional collaboration, data analysis, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful events you’ve planned and executed, as well as any relevant metrics or outcomes.
- Familiarize yourself with Justworks’ platform and value proposition to demonstrate your enthusiasm for the role and company.
- Company Values: Justworks values include Camaraderie, Openness, Grit, Integrity, and Simplicity.
- Work Style: Justworks fosters a collaborative, entrepreneurial, and data-driven work environment. Employees are encouraged to take ownership of their roles and contribute to the company’s growth and success.
- Self-Assessment Questions:
- How have you demonstrated your ability to build and maintain strong relationships with local business communities and influencers?
- Describe a time when you had to adapt your event strategy based on real-time data or feedback. How did you optimize your approach moving forward?
- How do you balance strategic thinking with hands-on execution, and how have you applied this approach in previous roles?
ASSUMPTION: Justworks values candidates who are proactive, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple events and partnerships simultaneously, requiring strong organizational skills and attention to detail.
- Balancing strategic planning with tactical execution, which may involve late-night or weekend work during peak event seasons.
- Navigating the South Florida business ecosystem, which may require building relationships with new partners and stakeholders.
📈 Similar Roles Comparison
- Senior Field Marketing Manager vs. Event Manager: The Senior Field Marketing Manager role focuses more on strategic planning, partnerships, and cross-functional collaboration, while the Event Manager role is more focused on tactical event execution and logistics.
- Industry-specific context: Justworks operates in the HR services industry, which has unique compliance and regulatory requirements compared to other industries.
- Career path comparison: This role offers a clear path for career progression, with opportunities to take on additional responsibilities or move into a regional leadership role as the company grows.
ASSUMPTION: While this role shares some similarities with other marketing roles, its unique focus on regional strategy and South Florida market expertise sets it apart.
📝 Sample Projects
- Planning and executing a regional networking reception to drive brand awareness and generate leads.
- Developing and implementing a targeted ABM campaign to engage key target accounts and accelerate pipeline.
- Collaborating with local partners to co-host an educational workshop or webinar, showcasing Justworks’ platform and value proposition.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does Justworks support the professional development and growth of its field marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Justworks measure the success of its field marketing programs, and how can I contribute to optimizing these metrics?
- What opportunities are there for collaboration with other departments, such as Sales or Partnerships, to drive revenue growth and customer retention?
- How does Justworks foster a culture of innovation and continuous improvement within its field marketing team?
ASSUMPTION: These questions demonstrate your interest in the role and company, as well as your commitment to driving meaningful impact and contributing to Justworks’ success.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through this [link](https://boards.greenhouse.io/justworks/jobs/6824171?gh_jid=6824171).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful events you’ve planned and executed, as well as any relevant metrics or outcomes.
- Familiarize yourself with Justworks’ platform and value proposition to demonstrate your enthusiasm for the role and company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
