📌 Core Information
🔹 Job Title: Senior Field Marketing Specialist
🔹 Company: Broadview Federal Credit Union
🔹 Location: Albany, NY
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns based on market research and data analysis
- Collaborating with various teams to drive marketing initiatives that generate leads
- Supporting the organization's growth by developing marketing strategies
- Overseeing the production of marketing collateral and ensuring accuracy
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns based on market research and data analysis
✅ Collaborate with various teams to drive marketing initiatives that generate leads
✅ Support the organization's growth by developing marketing strategies
✅ Oversee the production of marketing collateral and ensure accuracy
✅ Make data-driven recommendations to shift marketing efforts
✅ Work closely with the Field Marketing Manager to schedule campaigns strategically
✅ Maintain awareness of laws, regulations, and trends affecting the assigned business and marketing
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement based on data analysis.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Development, Project Management, or a related field
Experience: 6 to 10 years of experience in Marketing, e-commerce, or equivalent combination of education and experience
Required Skills:
- Proven track record of aligning marketing strategies with sales results
- Strong data analysis skills and ability to interpret results
- Solid understanding of Credit Union products and services
- Experience with traditional and digital marketing vehicles
- Ability to perform market research and competitive analysis
Preferred Skills:
- Experience with Salesforce, including Salesforce Financial Service Cloud, Community Cloud, and Marketing Cloud
- Experience with other CRM systems
ASSUMPTION: Candidates with experience in the financial services industry and familiarity with credit union products and services will be at an advantage.
💰 Compensation & Benefits
Salary Range: $77,376 - $96,720 annually
Benefits:
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the financial services sector.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on credit unions
Company Size: 1,001-5,000 employees, which means there are multiple teams and departments to collaborate with
Founded: 2023 (as a result of a merger between SEFCU and CAP COM)
Company Description:
- Broadview Federal Credit Union serves nearly 500,000 people and is ranked among the largest credit unions in New York and in the top 30 nationwide
- It invests significant resources in services that directly benefit members, employees, and the communities it serves
- Broadview is federally insured by NCUA
Company Specialties:
- Financial Services
- Credit Unions
- Member Engagement
Company Website: broadviewfcu.com
ASSUMPTION: Broadview Federal Credit Union is a well-established organization with a strong focus on member engagement and community involvement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Field Marketing Manager
Work Arrangement: On-site, with flexibility to work morning, evening, and weekend events as needed
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on special projects and pilot programs
- Chance to gain experience in a large, well-established organization
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 4 Winners Circle, Albany, New York 12205, US
Geographic Context:
- Albany is the capital of New York State and offers a mix of urban and suburban living
- The area has a vibrant arts and culture scene, as well as numerous outdoor recreation opportunities
- Albany is home to several major employers in various industries, including financial services
Work Schedule: Full-time, with flexibility to work non-standard hours as needed
ASSUMPTION: The work environment is professional and collaborative, with opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing and data analysis skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and data analysis skills
- Be prepared to discuss your experience with marketing campaigns and data-driven decision-making
- Demonstrate your understanding of credit union products and services
ATS Keywords: Marketing, Data Analysis, Campaign Development, Lead Generation, Sales Alignment, CRM, Financial Services, Credit Union
ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams, SharePoint)
- Salesforce (Financial Service Cloud, Community Cloud, Marketing Cloud)
- Other CRM systems (if applicable)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Data-driven
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of aligning marketing strategies with sales results?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a role that requires both strategic planning and tactical execution?
ASSUMPTION: Candidates who align with Broadview Federal Credit Union's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to changes in marketing strategies and priorities
- Meeting and exceeding performance metrics and KPIs
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role, but with a focus on field marketing and campaign execution
- Unlike other marketing roles, this position requires a strong understanding of credit union products and services
- Career progression may include moving into a marketing management or leadership role within the organization
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and continuous improvement based on data analysis.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new credit union product or service
- Conducting market research and competitive analysis to inform marketing strategies
- Collaborating with cross-functional teams to create and distribute marketing collateral for a specific business unit
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader organizational structure and strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and data analysis skills
- Prepare examples of your past marketing campaigns and their results
- Follow up with the Talent Acquisition team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
