📌 Core Information
🔹 Job Title: Senior Field Marketing Specialist
🔹 Company: Ansys
🔹 Location: Taipei City, Taiwan
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans to generate demand for Ansys software products in the ASEAN market
- Collaborating with sales, technical, and channel partner teams to deliver marketing objectives
- Researching and understanding key industries, markets, segments, and audience to develop effective marketing campaigns
- Maximizing ROI for marketing budget by targeting the right markets, industries, customers, and products
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the software industry, and experience working with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute one-to-few and one-to-many Account Based Marketing (ABM) plans
✅ Research and gain understanding of key industries, markets, segments, and audience to develop marketing campaigns
✅ Execute high impact marketing events through collaboration with sales, technical, and channel partner teams
✅ Explore social media, third-party websites, blogs, and other digital mediums in ASEAN to build awareness, perception, and interest among targeted buyers
✅ Maximize ROI for marketing budget by targeting right markets, industries, customers, and products
✅ Work with sales and technical teams to identify, prioritize accounts, and execute one-to-few and one-to-many ABM activities for accounts and market growth
✅ Analyze marketing spend, efforts, and outcome to further improve marketing campaigns
✅ Deploy activities such as account-specific tech days, webinars, developing landing pages to maximize success metrics
✅ Work with sales, technical, and channel partner teams to develop marketing plans for channel partner customers and ensure execution
✅ Execute senior audience engagement tactics such as executive roundtables
✅ Collaborate with sales and technical teams to increase customer advocacy for events
✅ Execute different audience generation strategies to maximize registration and attendance for events
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor/Masters in Engineering, Economics, Business Administration, or equivalent
Experience: Min 5 years of experience in marketing, preferably B2B products
Required Skills:
- Strong analytical orientation, attention to details, ability to work in a cross-functional team, strong customer focus, business acumen
- Understanding of Ansys' technical offering and ability to develop strategies to realize opportunities through the offering
- Knowledge of B2B buying process, sales cycle, and challenges faced by sales in convincing customers
Preferred Skills:
- Experience with Account Based Marketing (ABM) strategies
- Fluency in local languages (e.g., Mandarin, Bahasa Indonesia, etc.)
ASSUMPTION: Candidates with experience in the software industry and familiarity with engineering software will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Estimated based on industry standards for a senior marketing role in Taiwan)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Professional development opportunities
Working Hours: 40 hours per week, with flexibility for occasional overtime
ASSUMPTION: Salary range is estimated based on industry standards for a senior marketing role in Taiwan. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Engineering Simulation Software
Company Size: Ansys is a large, publicly-traded company with 5,001-10,000 employees globally. This size offers opportunities for career growth and diverse learning experiences.
Founded: 1970, in Canonsburg, PA, USA
Company Description:
- Ansys is a global leader in engineering simulation, helping innovators across industries push boundaries with the predictive power of simulation
- The company's software enables customers to design and optimize their products and processes, from sustainable transportation and advanced semiconductors to satellite systems and life-saving medical devices
- Ansys has a strong commitment to innovation, customer success, and employee growth
Company Specialties:
- Design Optimization
- Finite Element Analysis (FEA)
- Computational Fluid Dynamics (CFD)
- Electromagnetics
- Explicit Dynamics
- Consulting
- Grid Generation
- Meshing
- Multi-body Dynamics
- Multiphysics
- Fluid-Structure Interaction (FSI)
- Virtual Prototyping
- Structural Analysis
Company Website: www.ansys.com
ASSUMPTION: Ansys' large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Senior-level role with potential for growth into management or specialized positions
Reporting Structure: This role reports directly to the Manager of Field Marketing
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential to take on more strategic responsibilities as the company grows in the region
- Opportunities to work on cross-functional projects and collaborate with global teams
- Possibility to transition into a management role or specialize in a specific area of marketing
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology
Office Location(s): Taipei City, Taiwan
Geographic Context:
- Taipei City is a bustling metropolis with a vibrant culture, rich history, and diverse food scene
- The city offers a mix of traditional and modern architecture, with numerous temples, museums, and shopping districts
- Taiwan is known for its high-quality healthcare system, affordable cost of living, and excellent public transportation
Work Schedule: Standard office hours, with flexibility for occasional overtime
ASSUMPTION: Taipei City offers a dynamic and exciting work environment, with numerous cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional team collaboration
- Analytical and problem-solving skills
- Cultural fit and alignment with Ansys' values
Application Tips:
- Highlight your experience with B2B marketing, ABM strategies, and cross-functional team collaboration
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills
ATS Keywords: Field Marketing, Account Based Marketing, B2B Marketing, Marketing Strategy, Cross-Functional Team, Analytical Skills, Customer Focus, Business Acumen, Event Execution, Digital Marketing, Campaign Development, Market Research, Sales Collaboration, ABM, Marketing Metrics, Technical Understanding, Channel Partner Collaboration
ASSUMPTION: Ansys uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, etc.)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Innovation
- Integrity
- Performance
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering value
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How have you demonstrated customer focus in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: Ansys values candidates who align with their core values and are committed to delivering results through collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse teams across different time zones and cultures
- Keeping up with the latest marketing trends and technologies
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Field Marketing Manager position, but with a focus on the ASEAN market and collaboration with channel partners
- Unlike some marketing roles, this position requires a strong understanding of the B2B buying process and sales cycle
- Career progression in this role could lead to management positions, specialized marketing roles, or opportunities to work on global projects
ASSUMPTION: This role offers a unique blend of marketing and sales collaboration, with a focus on driving demand for Ansys' software products in the ASEAN market.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a key customer in the automotive industry
- Collaborating with the sales team to host a virtual event for potential customers in the electronics industry
- Researching and analyzing market trends in the manufacturing industry to inform marketing strategy
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Field Marketing Specialist might work on, but the specific projects will vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the ASEAN market?
- What are the key priorities for this role in the first 90 days?
- How does Ansys support the professional development of its marketing team members?
- What are the most significant challenges facing the marketing team in the ASEAN market, and how can this role help address them?
- How does Ansys collaborate with channel partners to drive demand for its software products?
ASSUMPTION: These questions can help you better understand the role, the team, and the company's priorities, allowing you to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly in B2B marketing, ABM strategies, and cross-functional team collaboration
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills
- Research Ansys' products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
