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📌 Core Information
🔹 Job Title: Senior Field Marketing Manager - Remote
🔹 Company: Elevate K-12
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Executing Elevate K-12’s field marketing strategy, including trade shows, conferences, and in-person marketing meetings with prospective or current clients.
- Collaborating with cross-functional teams to ensure alignment on event goals, messaging, and success metrics.
- Managing relationships with key trade show and event partners to drive cost efficiency and maximize engagement.
- Planning and overseeing all event logistics, including budgeting, vendor management, scheduling, and staffing.
- Partnering with the Marketing team to create engaging booth designs and event materials that reflect Elevate K-12’s brand.
- Working closely with Sales and Demand Generation teams to ensure seamless integration of lead capture and follow-up processes.
- Measuring and reporting on event ROI, tracking key metrics, and presenting results with actionable insights to stakeholders.
- Staying ahead of industry trends and event opportunities to position Elevate K-12 as a thought leader and trusted partner in the EdTech space.
ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple events simultaneously. The ideal candidate will have a proven track record of executing successful trade shows, conferences, and corporate events with measurable results.
📋 Key Responsibilities
✅ Execute Elevate K-12’s field marketing strategy, including trade shows, conferences, and in-person marketing meetings with prospective or current clients.
✅ Collaborate with cross-functional teams to ensure alignment on event goals, messaging, and success metrics.
✅ Manage relationships with key trade show and event partners to drive cost efficiency and maximize engagement.
✅ Plan and oversee all event logistics, including budgeting, vendor management, scheduling, and staffing.
✅ Partner with the Marketing team to create engaging booth designs and event materials in collaboration with the Marketing team, ensuring they reflect Elevate K-12’s brand.
✅ Work closely with Sales and Demand Generation teams to ensure seamless integration of lead capture and follow-up processes.
✅ Measure and report on event ROI, track key metrics, and present results with actionable insights to stakeholders.
✅ Stay ahead of industry trends and event opportunities to position Elevate K-12 as a thought leader and trusted partner in the EdTech space.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple events simultaneously. The ideal candidate will have a proven track record of executing successful trade shows, conferences, and corporate events with measurable results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 4+ years of experience in event marketing, field marketing, or event production.
Required Skills:
- Proven success in executing trade shows, conferences, and corporate events with measurable results.
- Strong project management skills and attention to detail.
- Excellent communication and collaboration skills.
- Ability to manage multiple events simultaneously.
- Familiarity with budgeting, vendor management, and logistics.
- Understanding of the education industry and its unique buyer personas.
- Strong problem-solving skills and a creative mindset.
Preferred Skills:
- Experience with virtual event platforms and digital marketing strategies.
- Fluency in Spanish or another language relevant to the education industry.
ASSUMPTION: This role requires a strategic mindset and strong project management skills. The ideal candidate will have a proven track record of executing successful trade shows, conferences, and corporate events with measurable results.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a Senior Field Marketing Manager in the EdTech space)
Benefits:
- Medical, Dental, and Vision insurance
- 401K with company match
- Unlimited PTO (Paid Time Off) and 12 company paid holidays
- Phone and internet stipend
- One-time home office setup stipend
- Fully remote work environment with occasional travel for events (up to 50% of the time)
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate event needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager in the EdTech space. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: EdTech (Education Technology)
Company Size: Medium (201-500 employees)
Founded: 2015
Company Description:
- Elevate K-12 is a mission-driven EdTech company focused on bringing high-quality, live teaching to K-12 classrooms across the United States.
- The company partners with schools and districts to provide synchronous virtual instruction via livestream from experienced, US-certified teachers.
- Elevate K-12 aims to ensure every student receives a high-quality education and to create unique job opportunities for teachers in this innovative category of education.
Company Specialties:
- Live virtual teaching
- EdTech innovation
- K-12 education
- Teacher recruitment and retention
Company Website: elevatek12.com
ASSUMPTION: Elevate K-12 is a growing company with a strong focus on innovation and impact in the EdTech space. The company offers a dynamic work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-career to senior-level role for experienced event marketing professionals looking to make a significant impact in the EdTech industry.
Reporting Structure: This role reports directly to the SVP of Marketing and collaborates closely with cross-functional teams, including Sales, Demand Generation, and Leadership.
Work Arrangement: Remote work with occasional travel for events (up to 50% of the time).
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing department as the company expands.
- Opportunities to work on high-impact projects and initiatives that drive the company's growth and success.
- Chance to gain experience in the fast-growing EdTech industry and make a significant impact on the education landscape.
ASSUMPTION: This role offers a unique opportunity for experienced event marketing professionals to apply their skills in the innovative and growing EdTech industry, working on high-impact projects that drive the company's growth and success.
🌍 Location & Work Environment
Office Type: Fully remote work environment with occasional travel for events (up to 50% of the time).
Office Location(s): Remote (United States)
Geographic Context:
- The role requires occasional travel to attend and manage events, with up to 50% of the time spent working remotely.
- The ideal candidate should be comfortable with remote work and occasional travel.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate event needs
ASSUMPTION: This role requires flexibility and adaptability, as the work environment may vary depending on event needs and requirements.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link.
- Complete a phone or video screening with the hiring manager.
- Participate in a behavioral interview with the hiring manager and a member of the Marketing team.
- Complete a final interview with the SVP of Marketing and other key stakeholders.
Key Assessment Areas:
- Event planning and management skills
- Budgeting and vendor management
- Collaboration and communication skills
- Problem-solving and strategic thinking
- Industry-specific knowledge and trends
Application Tips:
- Highlight your experience with trade shows, conferences, and corporate events, emphasizing measurable results and impact.
- Demonstrate your understanding of the education industry and its unique buyer personas.
- Showcase your ability to manage multiple events simultaneously and adapt to changing event needs.
- Prepare questions that demonstrate your interest in the role and the company's mission.
ATS Keywords: Event Marketing, Field Marketing, Event Production, Trade Shows, Conferences, Corporate Events, Budgeting, Vendor Management, Logistics, Lead Capture, Follow-up Processes, Industry Trends, EdTech, Education Industry, Remote Work, Occasional Travel
ASSUMPTION: Elevate K-12 values candidates who are proactive, strategic thinkers with a proven track record of executing successful events. The ideal candidate will be comfortable working remotely and managing multiple events simultaneously.
⚠️ Potential Challenges
- Occasional travel requirements for events (up to 50% of the time).
- The need to manage multiple events simultaneously, requiring strong project management skills and adaptability.
- The fast-paced nature of the EdTech industry, which may require quick decision-making and flexibility.
- The need to stay up-to-date with industry trends and event opportunities, which may require continuous learning and professional development.
ASSUMPTION: This role may present challenges related to occasional travel, managing multiple events simultaneously, and staying current with industry trends. The ideal candidate will be comfortable with these aspects and eager to take on the unique opportunities and challenges that come with working in the EdTech industry.
📈 Similar Roles Comparison
- This role is similar to other event marketing roles but offers the unique opportunity to work in the innovative and growing EdTech industry, focusing on K-12 education.
- Unlike other roles, this position requires a strong understanding of the education industry and its unique buyer personas.
- This role also offers the chance to work on high-impact projects that drive the company's growth and success, providing significant career growth opportunities.
ASSUMPTION: While this role shares similarities with other event marketing roles, it offers unique opportunities and challenges specific to the EdTech industry and the education sector. The ideal candidate will be excited about the prospect of working in this innovative and growing field.
📝 Sample Projects
- Managing a large-scale education conference with multiple tracks and hundreds of attendees.
- Planning and executing a virtual event series for educators, featuring keynote speakers and interactive workshops.
- Collaborating with cross-functional teams to create engaging event materials and booth designs that reflect Elevate K-12’s brand.
ASSUMPTION: These sample projects demonstrate the diverse range of events and initiatives that the ideal candidate may work on in this role, highlighting the need for strong project management skills and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's long-term growth plans?
- What are the most challenging aspects of managing events for Elevate K-12, and how can I best prepare for them?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their commitment to driving success for Elevate K-12. The ideal candidate will be proactive and strategic in their approach to the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: https://www.elevatek12.com/careers/?gh_jid=7940449002
- Highlight your experience with trade shows, conferences, and corporate events, emphasizing measurable results and impact.
- Demonstrate your understanding of the education industry and its unique buyer personas.
- Showcase your ability to manage multiple events simultaneously and adapt to changing event needs.
- Prepare questions that demonstrate your interest in the role and the company's mission.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
